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    Allyson Payer

    Allyson Payer

    Senior Editor, Who What Wear

    Allyson Payer is senior editor at Who What Wear, where she started her career in fashion nearly ten years ago. She's currently based in Raleigh, NC, and reports on everything from the latest trends to celebrity style news to red carpet coverage to the best shopping the internet has to offer. Additionally, Allyson ideated The Great Try-On for Who What Wear, based on her desire to show what popular brands' clothes really look like IRL. The series has continued bi-annually since 2020. Prior to fashion, Allyson worked in the entertainment in Los Angeles, but is happy to get to write about fashion and shopping all day now.

    Latest articles by Allyson Payer

    Jennifer Lopez wearing a tan cardigan sweater, dark green leggings, and white sneakers
    Jennifer Lopez Is Over Basic Black Leggings

    Here's the shade she's wearing instead.

    • Laura Harrier wearing a hoodie and leggings
      2025's Most Reliable Flat-Shoe Trend Looks Perfect With Leggings

      A celebrity-approved pairing.

      Partner Content Created With Whowhatwearuk.

      By Allyson Payer

    • GettyImages-2162676106
      Emily Ratajkowski Travels in Fall's Biggest Boot Trend—and Microshorts

      A trendy airport outfit indeed.

      Partner Content Created With Whowhatwearuk.

      By Allyson Payer

    • Natalie Portman Just Wore the $50 Birkenstocks That Sell Out Every Summer
      Natalie Portman Just Wore the $50 Birkenstocks That Sell Out Every Summer

      I own three pairs.

      Partner Content Created With Whowhatwearuk.

      By Allyson Payer

    • gettyimages-543496090
      28 of Amazon's Most Life-Changing Travel Accessories Are Under $40

      Let's put that Prime membership to use.

      By Allyson Payer

      Fashion
    • GettyImages-1419277350
      29 Trendy Nordstrom Shoes That Are Perfect for Travel

      Not Just Any Shoes Will Do.

      By Allyson Payer

      Fashion
    • Suki Waterhouse fur jacket
      Suki Waterhouse Wore Adidas SL 72 Sneakers to Coachella

      Get a pair before they're sold out everywhere.

      By Allyson Payer

      Fall fashion
    • Backgrid - Jennifer Laurence White skirt
      Jennifer Lawrence Wore the Pretty Skirt Trend People Are Ditching Miniskirts For

      Just in time for Spring.

      By Allyson Payer

      Celebrity Style
    • J.Crew Try On
      I Tried the Viral J.Crew Pants Everyone's Buying

      And they're just as good.

      By Allyson Payer

      Fashion
    • Women street style
      39 J.Crew, Reformation, and COS Items That Are Ideal for Spring Travel

      Spring ready.

      By Allyson Payer

      Spring Fashion
    • Listing Image_gigi maryjanes
      Gigi Hadid Wore the Trendy and Affordable Flats Selling Out Fast at Nordstrom

      Features The hybrid Mary Jane style is perfect for spring.

      Celebrity Style
    • @alexisforeman
      42 Items You Have to See From Nordstrom, Net-a-Porter, and Shopbop Right Now

      Your next purchase may be here.

      By Allyson Payer

      Fashion
    • Kate Middleton Chelsea Boots
      Princess Kate Just Wore the Flat Boots That Look Good With Every Jeans Style

      News Fit for royalty.

      By Allyson Payer

      Celebrity Style
    • 32 Down-to-the-Wire Gifts That Ship Fast and Are Actually Good
      32 Down-to-the-Wire Gifts That Ship Fast and Are Actually Good

      You can do this.

      By Allyson Payer

      Fashion
    • Blake Lively's Classic Madewell Blazer Is Already on Sale for Black Friday
      Blake Lively's Classic Madewell Blazer Is Already on Sale for Black Friday

      Get a head start.

      By Allyson Payer

      Celebrity Style
    • 8 Trendless J.Crew Outfits That Look Like Something Kendall Jenner Would Wear
      8 Trendless J.Crew Outfits That Look Like Something Kendall Jenner Would Wear

      And they are having a sale...

      By Allyson Payer

      Celebrity Style
    • Fall23 runway looks from Gucci, VersacePrada, Miu Miu, and Bottega Veneta,
      5 Trends That'll Be the Backbone of My Fall 2023 Wardrobe

      Study the runways.

      By Allyson Payer

      Fall fashion
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