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    Tariro Makoni

    Tariro Makoni

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    Contributing Editor

    Tariro Makoni is a strategist, writer, and angel investor. Based in New York City, she is the founder and editor of the popular Substack Trademarked, and a contributor to Vogue Business. Tariro also advises founders and brands across consumer, luxury, and tech. 

    Latest articles by Tariro Makoni

    Tariro Makoni
    These Chic Kitten Heels Have Replaced My Flats This Spring

    Three styles I'm loving.

    Fashion
    • Tariro Makoni wearing a guest in residence sweatshirt with black pants
      The Fashion Sweatshirt Is Back—These Are My Top 3 to Wear Now

      They're chicer than they seem.

      By Tariro Makoni

      Winter Fashion
    • Tariro Makoni wearing a pink shirt in a mirror selfie
      5 Button-Down Shirts Cool Girls Are Wearing This Fall

      These are my tried-and-true favorites.

      By Tariro Makoni

      Fashion
    • Tariro Makoni wearing two sweater styles in her apartment
      How to Build a Fall Sweater Capsule Like an International Hot Girl

      These three styles are the key.

      By Tariro Makoni

      Fall fashion
    • Tariro Makoni wearing a yellow rugby shirt and jeans in New York City
      The Rugby Shirt Renaissance Is Here. I’ve Been Wearing Mine All Along

      As a lifetime truther, I have deep opinions on what makes a good rugby great.

      By Tariro Makoni

      Fall fashion
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