Viv Chen is a fashion culture writer, and founder of The Molehill newsletter. As one of the OG Substack fashion writers, she brings a sociological lens to fashion news and a passion for sharing niche vintage recommendations. She is a secondhand shopping expert, '90s Prada/Miu Miu collector, and fragrance swap event host. Her trend analysis and commentary has been featured in The Cut, Vogue Business, New York Times, W, and Elle. Her byline has appeared in Vogue, SSENSE, New York Magazine, and more.
