As a beauty editor, I've tried it all: indie brands, influencer-driven launches, celebrity lines, you name it. As a Black woman with type 3 curls, finding haircare that truly works for me is challenging. My list of demands is long—no frizziness, no crunch, and moisture, moisture, moisture—because my hair deserves the best. So when I first heard about Tracee Ellis Ross's haircare brand, PATTERN, I was excited to give it a try. A celeb brand that promises to both empower and meet the needs of those with curly, textured hair? My expectations were sky-high.
Spoiler alert: It's good. I'm talking top-tier results. The formulas are packed with standout ingredients like grapeseed oil, sea moss, and shea butter, which work together seamlessly to keep my curls bouncy and hydrated. The packaging is also gorgeous, making it a vibrant, stylish addition to your shower shelf. Keep scrolling to see my favorites from PATTERN.
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Taylor Swift Skips the Emmys Red Carpet for Tonight’s Chiefs GameThe singer was spotted at Kansas City’s Arrowhead Stadium, cheering on her husband Travis Kelce.
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Sally Field Shines in Sequins at the 2026 Emmys, Her First Nomination in 17 YearsThe "Remarkably Bright Creatures" actor dressed as brightly as the star she is.
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Ayo Edebiri Sticks to Her Winning Red Carpet Formula at the EmmysFor the actress, bold is always better.
