The 30 Best January 2023 Beauty Launches, According to Marie Claire Editors

“I have been a Beauty Light Wand devotee (Spotlight is the best) since the liquid highlighter dropped and I straight up refuse to ever remove it from my routine. But when Charlotte drops a new highlighter, I can’t avoid the temptation. I’m not normally a powder person, but this particular product blew me away. It’s creamy, not cakey, sparkly, but not to a disco-ball degree, and can double as an eyeshadow. If you’re really feeling extra (hi, yes, me) you can even layer it over a Beauty Light Wand.” — Samantha Holender, Beauty Editor  

"I'm not great at contouring, so I tend to avoid any contour product that I can't also use as a bronzer. But when Tarte debuted their new (and very viral) Sculpt Tape Contour product, I knew I had to give it a try. And after seeing it all over my For You Page, I was a little intrigued to see if it actually gave me a more chiseled appearance. It blends beautifully, has the perfect amount of pigment—as in, it adds color without looking orange or ashy—and looks virtually undetectable on the skin. Plus, I find that the color lasts all day." — Julia Marzovilla, E-Commerce Editor

“I've been seeing this contour wand all over TikTok, so I had to snatch it up before it inevitably goes out of stock. And boy, did this little tube change the contour game for me. Getting that sculpted look only took one little dot, which means the tube will last you forever and blending literally took seconds with the accompanying brush. I also love how the shade Soft Bronze isn't too warm for my pale skin tone.” Brooke Knappenberger, Editorial Fellow 

“Fun fact: lathering your face with a facial wash for 10 minutes doesn’t mean it will be cleaner than completing a 40 or 50 second wash. In fact, the longer you cleanse, it increases the likelihood of irritation. I love that EltaMD Oil-in-Gel Cleanser is a three-phase formula that helps me complete a thorough cleanse in half the time. It starts as a gel, transforms to an oil application, then a milky emulsion with the addition of water to melt away dirt and grime without clogging pores. Plus, at 3.4 ounces, it’s great for travel.” — Deena Campbell, Beauty Director 

“I never really cared for my under eye area, but after seeing the benefits of my new AM face-icing routine, I decided it was time to add an *actual* product to my roundup. Ilia’s newly-launched Bright Start Activated eye cream combines a plant-based alternative to retinol (more delicate than traditional products) with caffeine, peptides, and avocado extract (like an espresso shot for your skin), and features cooling ceramic tip that has a glorious massaging effect.” — Lucia Tonelli, Social Media Editor 

“Through a mix of genetics and unhealthy sleeping habits (I'm working on it, I promise), I find myself constantly saddled with dark under-eye bags. Thus, I've become an eye cream aficionado, and grow excited when I see clinically tested, makeup friendly options like this product from Ilia Beauty. It contains ingredients like sea fennel extract and caffeine to brighten and smooth the under-eye area, and its application process involves switching to the cooling side of the product's novel dual-tip wand.” — Gabrielle Ulubay, E-Commerce Writer 

"It's very rare that a new skincare formula actually excites me, but such was the case with Revela. The brand, which was previously only in the haircare space, just dropped a new skincare product powered by artificial intelligence. A fancy algorithm created a new molecule called Fibroquin that able to rejuvenate the skin and create more collagen. I've been using this product for the greater part of three months now, and complexion looks bouncier and healthier than ever." — Samantha Holender, Beauty Editor 

“I recently went on a ski trip with my family, where I needed to step up my skincare game (thanks to cold weather outdoors, followed by blasted indoor central heating, and long travels). This involved moisturizing treatments before bed, to allow the skin to recover while sleeping. For lips, I had to apply Cerave Healing Ointment, and for the rest of my face I tried out the new H.E.O Mask by Medik8 ($68). H.E.O. stands for what the brand calls the three key ingredients: Humectants, Emollients, Occlusives. The two-step overnight mask involves two types of moisturizers that focus on intense hydration and supporting the skin’s barrier. After cleansing apply about a half teaspoon of the step 1 bottle on face and neck, allow it to settle and absorb before applying the step 2. Leave on overnight and expect smooth and supple skin the next morning, especially after consistent use.” — Tanya Klich, Senior Editor  

"Since Vintner's Daughter's inception, they've only launched two (cult favorite) products. For their 10th anniversary, a third is entering the chat: The Active Renewal Cleanser. The cleanser is a purposeful addition to the range and is essentially a two-in-one. It starts off as an oil cleanser that gets rid of all signs of makeup and slowly works into a foam—with no greasiness left behind. It's quickly become a staple in my routine." — Samantha Holender, Beauty Editor 

“I'm pretty helpless when it comes to eyeshadow--it's just something I've never been able to get right. I also have such dry eyes that no amount of eye cream ever really helps. So when I came across twenty/twenty's new eye shadow sticks, I knew I had to try them out. These ophthalmologist-developed shadows are chock-full of moisturizing ingredients and they are safe for sensitive eyes. I especially love the shade Private Eye for a one-and-done smokey eye.” — Brooke Knappenberger, Editorial Fellow 

“I've always enjoyed Biossance products for their ability to moisturize my skin (especially during these harsh winter months) without making me break out. Plus, I've been on quite a Vitamin C kick recently (it's been a game-changer), and I'm a huge fan of fermented skincare. For these reasons, I'm particularly excited for this new Biossance moisturizer, which boasts Vitamin C, fermented lemon peel, and squalane—a match made in heaven for my combination skin.” — Gabrielle Ulubay, E-Commerce Writer 

“This blush made its hush-hush debut at Alice Olivia’s Fall 2022 fashion show and I’ve had my eye on it ever since. It’s not particularly matte or glowy, rather it has a soft-focus blurring effect that almost resembles a cheek stain. It’s super smooth and velvety, insanely buildable, and has a gorgeous assortment of shades. I’m partial to Head in the Clouds, a peachy-pink, but Watermelon Rain also has a special place in my heart.” — Samantha Holender, Beauty Editor 

“For the moments when applying makeup feels like a chore, apply Chanel Rouge Allure Velvet lipsticks for an instant boost of confidence. The matte shades (20 to be exact) are lightweight, flexible, and as comfortable as your favorite lipgloss.” — Deena Campbell, Beauty Director 

“My love for retinoids goes deep. I’ve waxed poetic about the topic ad nauseam and subject everyone who doesn’t use one to a lengthy sermon about the vitamin A derivative’s many benefits. While a prescription strength retinoid is going to be more intense, I’ve been recommending this gentler option to anyone who can’t tolerate the medical-grade stuff. It’s very gentle, but still delivers visible benefits. Fine lines look smoother, skin feels softer, and texture is visibly evened with consistent use. Just make sure you use this for a good few weeks before expecting to see the full breadth of the product’s results.” — Samantha Holender, Beauty Editor 

“Queer- and woman-owned business Alder New York champions genderless skincare, with their subtle, classic scents and minimalist packaging, and this month they're diving into lipcare. The launch arrives just in time to save everyone's lips from growing chapped in the harsh cold weather, and the balms themselves come in four soothing options derived from natural essential oils: vanilla kush, citron, eucalyptus mint, and, of course, scent-free.” — Gabrielle Ulubay, E-Commerce Writer 

“The winter is not optimal for dry skin—I’m talking flakes, irritation, rough patches. The only thing that’s been getting me through the past few weeks has been this hydration booster from Yon-Ka Paris. It has a slew of moisture-boosting ingredients including, but not limited to, black currant extract and vegetal glycerin. It feels extremely lightweight and leaves a gorgeous glow behind. While you can put it straight on your face, I like to mix a few drops in with my moisturizer.” — Samantha Holender, Beauty Editor  

“I’m not dishing a bunch of hyperbole when I tell you Pattern Beauty is legit. All of its products—shampoo, mouse, conditioner, curl gel—make my textured hair smooth, soft, and frankly, irresistible. And, much to my delight, the hair dryer is just as divine. Iit comes with four attachments: a diffuser, wide tooth comb, brush, and concentrator nozzle. The hair dryer also provides three heat, two speed settings, and a lock-in cool shot button, allowing up to six customized airflow and heat settings for any curl type. Long story short, I'm gunning for the bounciest blowout award. “ — Deena Campbell, Beauty Director 

“Just about every single one of Mario Dedivanovic’s products have gone viral, and trust me: It’s only a matter of time before his foundation is sold out everywhere. It’s that good. The coverage is great, the finish is gorgeously glowy, and the staying power can’t be beat. A little does go a long way, so I strongly suggest pumping product onto your hand first. Personally, I like to apply it with a beauty blender, but you can 100 percent use a brush, too. It’s very blendable and buildable.” — Samantha Holender, Beauty Editor 

“I love AAPI-owned brand Elorea, whose delicate scents are meant to evoke the founder's Korean heritage. Because I've always found their perfumes divine, I'm overjoyed that I can now indulge in those scents multiple times a day when I'm washing and moisturizing my hands. Indeed, cold and flu season means that I'm constantly heading to the sink to wash, then scrambling to moisturize my hands so that the winter doesn't wreak havoc on my skin. It's a tiresome, neurotic-feeling routine, but having luxurious products like these makes it something to look forward to.” — Gabrielle Ulubay, E-Commerce Writer 

“I’m a body oil die hard. There’s something about applying the silky texture of an oil as opposed to a moisturizer before bed that feels extra spa-like and sensorial. Currently, I’m obsessed with this option from Sol de Janiero. It has the same intoxicating scent as the OG Bum Bum cream, but with loads of additional benefits. With a caffeine complex and algae extract infused into the formula, the oil is able to firm skin and decrease puffiness.” — Samantha Holender, Beauty Editor

“This lightweight serum is marketed as green juice for your skin, packed with natural ingredients and nutrients, including luxurious-smelling active flower concentrates. Plus, it promises to shield skin from pollution and environmental toxins--something that's much needed for city dwellers like me.” — Gabrielle Ulubay, E-Commerce Writer 

“Can we agree that washing your body with a sophisticated, spirit-lifting wash is a form of self-care? Now that we’re on the same page, you’ll love that this wash is formulated with botanical ingredients that work to eliminate dry skin, while the warm oud scent lingers long after your skin is hydrated.” — Deena Campbell, Beauty Director 

“In the same way that my skin gets a little dry during the winter, it also tends to look duller than usual. Usually, I reach for Tata Harper’s Resurfacing Mask when I’m in a pitch—and while I’ll always and forever love it—their new face oil has quickly climbed to the top of my glow-restoring favorites. With vitamins, adoptogens, ceramides, and fatty acids, the silky formula instantly brings life back into my skin.” — Samantha Holender, Beauty Editor 

“Vitamin C has become something of a winter holy grail for me—I have never ever been so glowy!—and I’ve recently looked into multi-functional products that target both my winter dullness and frustrating acne marks. Andalou’s Brightening Dark Spot Corrector combines vitamin C with ingredients like pomegranate stem cells and caffeine to reduce dark spots while bringing life back into my complexion.”  — Lucia Tonelli, Social Media Editor 

“No matter the hair type, we all need a clarifying shampoo now and again to cleanse product buildup and sweat from the sensitive skin on our scalps. As someone with curly hair, though, I often find myself wary of ultra-clarifying shampoos out of fear that they'll strip away my skin's natural oils and leave my hair dry and frizzy. This shampoo from Monday Haircare, however, uses ingredients like coconut oil and Vitamin E so in order to promote hydration while simultaneously giving your scalp a thorough, much-needed cleansing.” — Gabrielle Ulubay, E-Commerce Writer 

"Exfoliating is my favorite ritual to do in the shower—I always feel squeaky clean and my skin is left so soft and smooth. I typically like most scrubs, but I stan for unscented ones because they don't interfere with my sweetly-scented cleansers that keep me smelling good. This scrub is also packed with chemical AHAs (lactic and glycolic acid) so I can squeeze in some chemical exfoliating too. " — Deena Campbell, Beauty Director 

"I have green eyes, so I've been interested in testing out colored mascaras that will make them stand out a little more. This burgundy mascara from Byredo did just that. The color is subtle enough to wear to the office or everyday but just provides that little something extra. If you've already tried brown mascara and want something new—or if you're just over wearing black mascara on the daily—this one is worth trying out. Plus, the formula is vegan and is made from 90% natural ingredients." — Julia Marzovilla, E-Commerce Editor

"I curl my hair day and day out, so, with plenty of experience and experimentation behind me, I pinky promise you this curling iron is the best out there. The battery powered tool is completely cordless, which allows your arms to move freely. It heats up in an instant, adds a little shine, and leave me with perfectly wavy hair every single time." — Samantha Holender, Beauty Editor 

"I'm not normally one to wear crazy bright colors on my eyes, but this eyeshadow palette has been serving as my inspiration. I've yet to commit to a full neon look, but I have been using a thin brush to add a pop of color along my lash line or as eyeliner. The bold, matte formulas glide onto the skin and last all day long—no budging, smudging, or creasing." — Samantha Holender, Beauty Editor 

"If you're after thicker brows and longer lashes, I cannot even begin to explain how much you need this product in your life. The brand's special biotin and peptide formula makes your lashes and brows feel healthier and stronger. Just swipe it on in the evenings, give it a few weeks to work its magic, and I promise, you'll be thrilled with the results." — Samantha Holender, Beauty Editor  

"The winter season doesn’t exactly make me reach for body mists—I tend to love them the most in the summer. However, this one, made of green tea, vitamin E, sodium hyaluronate, and aloe vera, will be on rotation year-round. The notes of coconut, cedarwood, and citrus spark immediate joy.” — Deena Campbell, Beauty Director 

"I'm always down for a product that smooths imperfections (like fine lines and huge bags under my eyes) without caking on layers of foundation. Enter this blurring stick that minimizes the look of pores without all the fuss. I use it alone for a natural look or under foundation for a smoother finish." — Deena Campbell, Beauty Director 

"The moment I slathered on this peptide-rich cream, I knew it was a winner. Sure it's lightweight and leaves my skin feeling soft, but the science behind it is pretty cool. It's formulated to be as smart as your own skin using actives that are proven to work such as growth factors, amino acids, peptides. Consider me mega influenced." — Deena Campbell, Beauty Director