August’s Best New Launches Are Here to Seriously Upgrade Your Fall Beauty Routine
Consider these perfumes, serums, moisturizers, and more your new seasonal staples.
Now that we can officially say goodbye to summer, it's about time I start transitioning my beauty routine for fall. I could use a new slate of fall-forward perfumes that capture the spirit of the season, plus my skincare routine could use a much-needed boost of hydration with serums and moisturizers with cooler, drier weather on the way. Thankfully, August's best new beauty products have arrived to complete my seasonal shopping list.
This month, I gave my summer perfumes a rest to test some new fragrances, and Byredo's Alto Astral blew me away with its sexy, yet fresh musky scent, while Ellis Brooklyn's new caramel fragrance became the gourmand I plan on wearing all season long. Meanwhile, my skin has never been happier, healthier, or glowier after testing a few new hydrating serums from Peach Lily, Tatcha, and Glow Recipe.
That's only but a taste of all of the new beauty products I (and the rest of the Marie Claire team) tested and loved this month. For the complete lowdown on the August beauty launches worth the price tag, keep scrolling.
"Byredo cracked the code on how to transition your favorite coconut perfumes for fall. While this opens with a fresh, almost sparkling burst of coconut water, it transitions into a warmer, muskier scent that's perfect for cooler weather. PerfumeTok likes to throw out the term 'compliment-magnet' a lot, but I'm not kidding when I say I've been asked about this perfume twice while wearing it." — Brooke Knappenberger, Associate Commerce Editor
Brooke Knappenberger tests Byredo Alto Astral.
"Like every other beauty fan at the moment, I'm fascinated by K-beauty. When I heard about this game-changing serum, I had to get my hands on it. The formula includes miniproteins, growth factors, and exosomes, which work together to mimic the skin's natural repairing functions and speed up collagen production. The result is firmer, bouncier skin and an unreal instant glow. I've been using it every morning for about two weeks now, and I can already tell my skin feels stronger." — Brooke Knappenberger, Associate Commerce Editor
Brooke Knappenberger tests Peach Lily's Miniprotein Exosome Bioactive Ampoule.
"I'm a bit eyeshadow challenged, so eyeshadow sticks are my best friend. This new launch is one of the coolest (both literally and figuratively) I've tried in a while. It actually feels cool on your skin and has a soothing effect. The pigment is gorgeous, too, and looked flawless for an entire day at the office." — Brooke Knappenberger, Associate Commerce Editor
Brooke Knappenberger tests the Tower 28 Gogo Cooling Shimmer 8h Eyeshadow Stick.
"I knew I needed this Nécessaire serum in my rotation after reading a glowing review from Marie Claire's senior beauty editor, Samantha Holender. I struggle with lots of fallout, so I'll take all of the hair help I can get. I love how this serum absorbs easily into the scalp without any lingering greasiness or residue, meaning I can use it every day without an issue. While I still need more time to achieve full results, I'm slowly but surely noticing a difference in my amount of fallout, which is well worth continuing use for me." — Brooke Knappenberger, Associate Commerce Editor
"Merit set out to simplify your skincare routine with this cleanser, and it does just that. It takes the place of both an oil and water-based cleanser to remove makeup and SPF, while gently exfoliating. I'm obsessed with how clean and bouncy—not stripped or dry—my skin feels with every use." — Brooke Knappenberger, Associate Commerce Editor
"If a retinol eye cream sounds scary, this launch has got you covered. It uses a natural alternative, harungana extract, to lift, smooth, and firm the eye area, all without the harsh side effects of retinol. Its ultra-creamy texture is a dream to apply makeup over, too." — Brooke Knappenberger, Associate Commerce Editor
"Shark continues to outdo itself with every new launch, and its latest hair styler is no different. Unlike past iterations, this tool uses heat-controlled ceramic plates and airflow to deliver glossy blowouts and a shiny finish. It was also designed with every hair type in mind and can be used to create virtually any style your heart desires—color me impressed." — Brooke Knappenberger, Associate Commerce Editor
"Ellis Brooklyn, one of my favorite perfume brands, and gourmands, my most-beloved fragrance family, proves to be a match made in heaven with Queens Caramel. It's a true caramel scent that's warm, sweet, and pure decadence. There's a maturity that comes from the slightly salty and musky notes, too. I'll be layering this over all of my fall perfumes for an extra dose of sweetness." — Brooke Knappenberger, Associate Commerce Editor
"My scalp is sensitive and dry year-round, so it needs all the extra love it can get. This serum has an instant soothing effect, and I've noticed far less irritation and itchiness since I've incorporated it into my nightly routine a few weeks ago. Even its subtle herbal scent feels lulling." — Brooke Knappenberger, Associate Commerce Editor
"I don't think I'll ever not be impressed by Tatcha. Just like the rest of the brand's offering, this serum feels nothing short of luxurious with its smooth, silky texture. It also has a tiny bit of luminescence for an immediate glow. I'll be using this serum well into the fall and winter to keep my skin glowy, bouncy, and happy." — Brooke Knappenberger, Associate Commerce Editor
"She Was Here was my introduction to Forvr Mood, and boy, have I been sleeping on the brand. I'm not exaggerating when I say I wore this fragrance every day for about two weeks when I received it—it's that good. Its ultra-feminine blend gives a deliciously warm and nutty spin to rose, so you feel like an entire snack while wearing it." — Brooke Knappenberger, Associate Commerce Editor
"Any fragrance fan knows that smelling good starts in the shower. Not only does this pick have a fun fruity smell that lingers long after you dry off, but its creamy lather leaves my skin feeling soft and refreshed. A luxe body wash like this that has me looking forward to showering is a win in my book." — Brooke Knappenberger, Associate Commerce Editor
"We passed this fragrance around the Marie Claire office, and the reaction was unanimous: Everyone was obsessed, myself included. Somehow, it's equal parts fruity, floral, and woody all at once. It also has a subtle masculine touch with notes of suede and birch smoke that make me feel like a cool girl every time I wear it. Bella Hadid truly outdid herself with this launch." — Brooke Knappenberger, Associate Commerce Editor
"My sensitive, oily skin doesn't take well to thick, heavy moisturizers, so this launch has been a dream come true. It's lightweight, gel-like formula absorbs quickly and has an immediate soothing effect. After just a few minutes of applying, I notice the redness around my nose and cheeks calms down, and for that, it's become my new go-to moisturizer in my morning skincare routine." — Brooke Knappenberger, Associate Commerce Editor
"If the thought of applying snail secretion to your face freaks you out, you're not alone. Thankfully, no snails were involved in the making of this serum. Instead, it uses prickly pear cactus and peptides to seriously plump and nourish skin. I always imagined a 'mucin' serum to be tacky and sticky, but this absorbs lightning fast and leaves my skin with a glass-like shine." — Brooke Knappenberger, Associate Commerce Editor
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