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    1. Beauty

    My Cherry Cola Hair Transformation Has Earned Me Hundreds of Compliments

    I feel like a certified pop star.

    Brooke Knappenberger#039;s avatar
    By Brooke Knappenberger
    Published 16 June 2025 In News

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    collage of woman with red hair dye on hair and brooke knappenberger portrait with white borders and cherries overlaid on a red and orange background
    (Image credit: Getty Images/Brooke Knappenberger)
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    My hair has never been a Big Deal to me. Don't get me wrong, I'm a beauty fan through and through, but I rank haircare the lowest on the totem pole of my interests compared to skincare and makeup. I always assumed there wasn't much I could do to spice up my straight, mousey brunette strands. Over the years, I've tried different trendy haircuts, from a long bob to shaggy layers, plus balayage highlights in the height of the 2010s ombré era. Nothing ever felt truly transformative in the way I was expecting a new hairstyle to be until I dyed my hair a cherry cola shade.

    I first got the itch for a new dye job after Dua Lipa debuted dark red hair in 2023. Suddenly, it felt like the cool-girl hair color—the internet was obsessed, and other celebrities like Dove Cameron and Shay Mitchell also turned to burgundy-hued shades. I sat on the fence of dying my hair for a while until a hometown friend remarked how similar my identical twin sister and I were starting to look (fellow twins will understand the cringe). I knew it was time to try something new.

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    brooke knappenberger marie claire associate commerce editor with brunette hair
    My natural color is a cool medium brunette. (Image credit: Brooke Knappenberger)
    brooke knappenberger marie claire associate commerce editor with cherry cola hair transformation
    My cherry cola hair immediately after my appointment with Pearl. (Image credit: Brooke Knappenberger)
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    brooke knappenberger marie claire associate commerce editor with brunette hair
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    brooke knappenberger marie claire associate commerce editor with cherry cola hair transformation

    Fast forward to fall 2024, and I'm sitting in a salon chair, a tad nervous about how well my brunette hair would take to the cherry red color (brunettes are notoriously tricky to dye). It turns out I had nothing to be nervous about. My colorist started with a brown-based color at the root, where we wanted to keep more depth and more of a controlled warm brown. Then, they used red tones through the mid shaft and ends to achieve more brightness. After letting this combo sit for about 35 minutes, my colorist finished my dye job with a double gloss of Redken Shades EQ Demi Permanent Color to layer on the warmth and reddish brown tones.

    The final result was the cherry cola hair of my dreams. I walked out of the salon feeling like a certified pop star with a boost of confidence and a dramatic new look. The shade perfectly complemented my light neutral skin tone and made the green in my hazel eyes brighter (my colorist recommends a deeper, darker version if you have more warmth or are very tan to balance your skin tone).

    I promptly FaceTimed my mom, who practically screamed when she saw the hair transformation. Then I sent a selfie to my sister, who said I was the "cooler twin" now. I certainly felt like it, too—all of a sudden I was raking in the compliments thanks to my hair. Strangers stopped me on the street to comment on the shade, and my red hair became the first thing mentioned whenever I met anyone new.

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    brooke knappenberger marie claire associate commerce editor portrait

    My hair shade looks even more vivid in the sun.

    (Image credit: Stephanie Geddes)

    Even eight months or so later, my cherry cola hair remains my favorite feature. It's a vivid, eye-catching red in the sun, while indoors it appears as deep violet-infused brunette. That being said, the one con is that there's a bit more maintenance involved than I'm used to. Per my colorist's recommendation, I always shampoo and condition with cooler water to help maintain vibrancy, plus whenever I go swimming, I immediately rinse my hair afterwards.

    With just how cool I feel as a redhead, it's safe to say I'll be enjoying this burgundy shade for the foreseeable future. My only regret is not transforming my brown hair sooner.

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    If you're hoping to take the plunge into cherry cola hair, keep scrolling for everything I love to maintain the shade between appointments.

    Shop My Favorite Color Maintenance Products

    IGK, Color Depositing Conditioning Hair Mask - Williams-Burgundy

    IGK
    Color Depositing Conditioning Hair Mask - Williams-Burgundy
    $32
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    In between dye jobs, I always use this hair gloss to freshen up the color. It couldn't be simpler to use—just apply it all over on dry hair then rinse it off after 15 minutes—and it instantly gives my hair a boost of shine and vibrancy.

    Color Extend Magnetics Sulfate-Free Shampoo - 10.1 Oz

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    After dying my hair, I knew my shampoo routine had to change. Apart from washing my hair less often, I switched over to this formula. It works to balance the hair's pH levels while gently cleansing to extend the tone and vibrancy of my color.

    Color Extend Magnetics Conditioner - 10.1 Oz

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    Of course, the accompanying conditioner is in my routine, too. I love how a little goes a long way to soften and detangle my strands. It also adds a gorgeous, salon-level shine.

    Vitamino Color Spectrum Color Protecting Shine Mask

    L'Oréal Professionnel
    Vitamino Color Spectrum Color Protecting Shine Mask
    $50
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    After a week of heat styling, my dry hair needs some extra TLC and this does the job perfectly. I'll use this mask in place of my conditioner every one to two weeks and it's made a major difference in extending the life of my color. Not only that, but it smells incredible and leaves my hair feeling extra soft and smooth.

    Vitamino Color Spectrum Glass Shine Hair Serum

    L'Oréal Professionnel
    Vitamino Color Spectrum Glass Shine Hair Serum
    $36
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    A few drops of this serum are about as effective as a hair gloss for added shin,e and the effect lasts through multiple washes. I like to apply a couple of drops to sections of damp hair before blow-drying and styling (it acts as a heat protectant, too!). The final result is frizz-free strands with a mirror-like shine for at least a week.

    The Chrome Ultimate Detangler - Champagne Gold

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    The Chrome Ultimate Detangler
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    This may be just a hairbrush, but I swear it's made a world of difference in my hair health, and in turn, extended my dye job. It's the only detangling brush I feel safe to use on wet hair as it's extremely gentle. Ever since switching to this brush, I've noticed far less breakage and fall out, so I'll forever be a fan.

    Why Trust Marie Claire

    For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion, and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

    Brooke Knappenberger
    Brooke Knappenberger
    Social Links Navigation
    Former Associate Commerce Editor

    Brooke Knappenberger is the former Associate Commerce Editor at Marie Claire, where she specialized in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversaw holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

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