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    1. Beauty
    2. Fragrance

    Balenciaga Launches a 10-Piece Fragrance Collection and My Bank Account Will Never Be the Same

    Perfume-Tok, prepare yourself.

    Hannah Baxter#039;s avatar
    By Hannah Baxter
    Published 10 September 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    a collage of glass perfume bottles on a gray background
    (Image credit: Balenciaga)
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    Designer fragrance brands are nothing new. Case in point: Prada, Dior, Marc Jacobs, Margiela, and Chanel all have dozens of options, and have been available to shop for years. In fact you can barely make it through your local Sephora or Nordstrom without accidentally hitting a fashion house's perfume display with your snakeskin tote bag. But when I caught wind that a storied brand was launching a new 10-piece fragrance collection more than 75 years after its first ever perfume? And, more importantly, that brand archivists spent 15 years trying to track down a bottle of the original juice to kick start the next generation of scents? Well, as a student of beauty history, I was intrigued.

    Today, September 10, the Balenciaga Fragrance Collection has finally arrived, and I'm extremely pleased to say that it more than lives up to the radical elegance of the Spanish founder and couturier, Cristóbal Balenciaga. Per the brand's press release to media, "the collection transcends eras—through fusion and tension that move beyond traditional olfactive perfumery. [It] pays tribute to the House’s patrimony and to time’s power to transform, renew, and imbue meaning."

    10 bottles of Balenciaga perfume

    The 10-piece fragrance collection.

    (Image credit: Balenciaga)

    Le Dix, the brand's first ever perfume, stands as the inspiration for the timeless glass bottles, which feel all the more precious since only one of the originals from 1947 has been recovered (from a private collector with an eye for vintage fragrances). The patina and coloring of each scent (10 total, since dix means "ten" in French) deepen as the notes intensify—from luminous and clear to opaque obsidian—a thoughtful design choice that engages even more of the senses while you shop for a new fragrance.

    Balenciaga black and white vintage advertisement next to a brown glass bottle of perfume

    (L to R): An original vintage advertisement for Balenciaga Le Dix perfume; the only known bottle of Le Dix, circa 1947.

    (Image credit: Balenciaga)

    Lucky for me, I was able to experience a sneak peak of the €260 perfumes while the Balenciaga team was visiting from France. While all the fragrances were lovely and surprisingly wearable (seriously, just picture a room full of beauty editors oohing and ahhing as the blotter strips were passed around) a handful really caught my attention. Le Dix—an homage to the original—sparkles with powdery iris and violet, bringing new life the traditionally mature-leaning notes. Twenty Four Seven makes me rethink everything I thought I knew about coconut scents (this was sensual, sophisticated, and light, less holiday in the sun). Getaria marries woody seaweed with salty and fresh notes while 100% combines Bulgarian and oxidized rose for a very modern, dry unisex scent. Extra utilizes precious saffron (which is technically more valuable than gold, fun fact) with spicy pink peppercorn and boozey notes for a fun and juicy blend. And Cristobal is, as the brand explains, "an oud for people who don't like oud," which I wholeheartedly endorse. In essence, each of the ten perfumes is brilliantly crafted, intensely alluring, and smells even better than it looks—and the bottle looks very chic on your vanity.

    balenciaga mini fragrance bottles on a white background

    The Balenciaga discovery sets.

    (Image credit: Balenciaga)

    If you're not sure where to begin, don't worry—Balenciaga is offering 10 miniature 10mL bottles to test them all, as well as a 10-piece 2mL set that looks like (get ready for it)... a cigarette case. How French and fabulous is that? All I'm saying is that holiday gifting is right around the corner and I know more than a few beauty nerds who would swoon at the prospect of adding these minis (or a full-sized bottle) to their perfume collection.

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    Hannah Baxter
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    Beauty Director

    Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. She authors the Marie Claire newsletter Face Forward. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more.

    She is also the founder of Anxiety Beer, a weekly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.

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