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    1. Beauty
    2. Fragrance

    Marie Claire's Second Annual Fragrance Awards Event Was the Best-Smelling Scene in NYC

    We gathered our 62 winners for a well-deserved toast.

    Samantha Holender#039;s avatar
    By Samantha Holender
    Published 30 September 2025 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    fragrance winners from marie claire fragrance awards
    (Image credit: Steck Studios)
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    In case you’re new around here: the Marie Claire Beauty Team spent the past few weeks smelling a lot of fragrances. Not five, or 10, or 20. We cumulatively sprayed (and received compliments for) nearly 1,000 fragrances over the course of a few weeks. There were gourmands and spicy scents. Woody perfumes and body mists. We even dipped our testing toes into the body care category, identifying lotions and deodorants with elite fine fragrance profiles.

    The purpose: identify the 62 all-time best for Marie Claire’s second annual Fragrance Awards—and throw a little party, of course.

    On Wednesday, September 25, Marie Claire invited 200 guests—famous noses, marketing executives, and brand founders—to the Nine Orchard Hotel to celebrate their well-deserved wins. We had attendees from Paris, Miami, Los Angeles, Portugal, and of course, many New Yorkers, all to eat, drink, and of course, talk about fragrance.

    It’s hard to compete with the views atop Nine Orchard (photos for proof), but when our guests weren't taking in the skyline, they were kept plenty busy. They could stop and smell the flowers—literally. Gorgeous arrangements designed by Grace Lee (@seeking-floral-arrangements) lined the space. Guests could also grab their custom, engraved trophies and stop for a photo against our step-and-repeat with the amazing photographers from Steck Studios (@steckstudios).

    Should they want to figure out the perfume best-suited to their aura? A visit to Susanna Merrick—an incredible aura reader—was effectively scheduled. With just a quick chat, she was able to tell if your fiery, red aura needed to be balanced by a grounding fragrance, like say, Costa Brazil's Aroma Eau de Parfum, our Best Overall Universal Fragrance winner. Or, perhaps you're emanating purple energy—the color of royalty, which calls for an ultra-luxe choice like Guerlain's Vetiver Fauve.

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    For those more in a party-party mood, we came prepared. Custom drinks were served up with Marie Claire-themed orange peel garnishes. hash browns topped with caviar (yum) were passed as the perfect snacking food, and the dance floor was admittedly packed courtesy of DJ Brandon Hoffman's (@djbhoff) set.

    But perhaps the most special part of the evening was jumping into chats, which, naturally, all revolved around fragrance. What I learned: florals are expected to have a renaissance, home fragrance is going to continue to boom, and fine fragrance is merging with body care more than ever before. But honestly, what else did you expect when you put 200 fragrance pros in a room?

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    To get a peek inside the best-smelling scene in Manhattan, keep scrolling.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Want to find out your aura? Book an appointment with @aurawearnyc.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Guests took full advantage of our incredible photographers.

    What to read next
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    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Beauty Director Hannah Baxter and Executive Editor Andrea Stanley welcomed guests with some opening remarks.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Yes, these look just as good as they tasted.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    And because the MC team loves a little hours d'oeuvres, there was no shortage of bites.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    All 62 winners were put out on a beautiful display.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Custom MC matchbox, anyone?

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Not to brag, but our gift bags were next-level, with thousands of dollars of fragrance samples for lucky attendees.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Beauty Director Hannah Baxter probably gushing about one of her new favorite scents.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    MC's resident fragrance astrologist Aliza Kelly even popped by to say hi. Make sure to read up on her On the Nose column!

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    A polaroid clearly made its rounds.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Every winner was sent home with a custom trophy to commemorate their win.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Fragrance chatter was in full force. That's exactly what happens when you toss a bunch of beauty pros in the same room.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Beauty Director Hannah Baxter and Senior Beauty Editor Samantha Holender stop for a photo.

    Marie Claire Fragrance Awards 2025

    (Image credit: Steck Studios)

    Can we take a moment to discuss this view—even with the misty skies? Absolutely stunning.

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    Samantha Holender
    Samantha Holender
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    Senior Beauty Editor

    Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.

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