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    1. Beauty

    100 Iconic Fashion and Beauty Products That Have Stood the Test of Time

    Every single one is an oldie but goodie.

    By The Editors
    Published 29 February 2020 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    beauty products
    (Image credit: Designed by Morgan McMullen)
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    No matter how old you are, there are certain products—a perfume, a pair of classic pumps, a nail polish shade—that will always take you back to a specific time period. A shade of lipstick could remind you of your mother, like M.A.C.'s Ruby Woo (which Tracee Ellis Ross stole from her mother Diana Ross in the '90s and still wears to this day), or a whiff of Chanel No.5 that might remind you of your beloved great-aunt. Some products are so good you can't help but go back to them time and time again, just like your mother (and maybe even your grandmother!) did before you. We depend on them to get us through our coldest winters, roughest sunburns, and in our greatest fashion moments. Below, we've rounded up 100 timeless beauty and fashion items you're sure to pass on to your loved ones in the future. You've probably heard of most of them, but if you haven't been introduced to these classics yet, you're so very welcome.

    LA MER Crème de la Mer Moisturizing Cream
    (Image credit: LA MER)

    LA MER Crème de la Mer Moisturizing Cream

    $100 at Neiman Marcus
    $100 at Bergdorf Goodman
    $149 at Walmart
    $90 at Nordstrom

    Since 1995. 

    Urban Decay Naked2 Eyeshadow Palette
    (Image credit: Urban Decay)

    Urban Decay Naked2 Eyeshadow Palette

    $19.00 at Urban Decay

    Since 2010. 

    The Wonderbra
    (Image credit: Wonderbra)

    The Wonderbra

    $0.00 at amazon.com

    Since 1955. 

    Essie "Wicked" Nail Polish
    (Image credit: amazon.com)

    Essie "Wicked" Nail Polish

    $7.05 at amazon.com

    Since 1986.

    Calvin Klein Underwear
    (Image credit: calvinklein.us)

    Calvin Klein Underwear

    $15.00 at calvinklein.us

    Since 1971. 

    RODIN olio lusso Luxury Face Oil
    (Image credit: RODIN olio lusso)

    RODIN olio lusso Luxury Face Oil

    $96.00 at sephora.com

    Since 2007. 

    Sperrys Original Boat Shoe
    (Image credit: sperry.com)

    Sperrys Original Boat Shoe

    $89.95 at sperry.com

    Since 1935.

    Levi's Jeans
    (Image credit: nordstrom.com)

    Levi's Jeans

    $98.00 at nordstrom.com

    Since 1853.

    Calvin Klein Slip Dress
    (Image credit: calvinklein.us)

    Calvin Klein Slip Dress

    $81.00 at calvinklein.us

    Since 1996.

    M.A.C. Ruby Woo Matte Lipstick
    (Image credit: MAC COSMETICS)

    M.A.C. Ruby Woo Matte Lipstick

    $14.25 at nordstrom.com

    Since 1999. 

    American Apparel Bodysuit
    (Image credit: amazon.com)

    American Apparel Bodysuit

    $27.84 at amazon.com

    Since 1989.

    Clinique Dramatically Different Moisturizing Gel
    (Image credit: Clinique)

    Clinique Dramatically Different Moisturizing Gel

    $28.00 at bloomingdales.com

    Since 1968.

    ALWAYS Pads
    (Image credit: walmart.com)

    ALWAYS Pads

    $7.49 at walmart.com

    Since 1983.

    Canada Goose Jacket
    (Image credit: nordstrom.com)

    Canada Goose Jacket

    $925.00 at nordstrom.com

    Since 1957.

    Diane von Furstenberg DVF Wrap Dress
    (Image credit: net-a-porter.com)

    Diane von Furstenberg DVF Wrap Dress

    $268.00 at net-a-porter.com

    Since 1973.

    Revlon Super Lustrous Lipstick in Cherries in the Snow
    (Image credit: Revlon)

    Revlon Super Lustrous Lipstick in Cherries in the Snow

    $8.49 at ulta.com

    Since 1957. 

    Crest 3D Whitestrips
    (Image credit: walmart.com)

    Crest 3D Whitestrips

    $38.45 at walmart.com

    Since 2001. 

    Manolo Blahnik BB Pumps
    (Image credit: manoloblahnik.com)

    Manolo Blahnik BB Pumps

    $665.00 at manoloblahnik.com

    Since 1971. 

    Vaseline Original Petroleum Jelly
    (Image credit: walmart.com)

    Vaseline Original Petroleum Jelly

    $3 at Target
    $4 at Staples
    $6 at Walmart
    $3.98 at walmart.com

    Since 1872. 

    Chuck Taylor All Star Low Tops
    (Image credit: All Star)

    Chuck Taylor All Star Low Tops

    $50.00 at converse.com

    Since 1932.

    Kiehl's Ultra Facial Cream
    (Image credit: KIEHL'S SINCE 1851)

    Kiehl's Ultra Facial Cream

    $22 at Target
    $36 at Walmart
    $39 at Amazon
    $22.00 at nordstrom.com

    Since 1851. 

    Steve Madden Platforms
    (Image credit: stevemadden.com)

    Steve Madden Platforms

    $80.95 at stevemadden.com

    Since 1990.

    Supreme Jacket
    (Image credit: supremenewyork.com)

    Supreme Jacket

    $398.00 at supremenewyork.com

    Since 1994. 

    Skechers
    (Image credit: skechers.com)

    Skechers

    $75.00 at skechers.com

    Since 1992.

    Banana Boat Soothing Aloe After Sun Gel with Aloe Vera
    (Image credit: Banana Boat)

    Banana Boat Soothing Aloe After Sun Gel with Aloe Vera

    $4.97 at walmart.com

    Since 1987. 

    Nike Classic Cortez Sneaker
    (Image credit: nike.com)

    Nike Classic Cortez Sneaker

    $70.00 at nike.com

    Since 1972. 

    Members Only Jacket
    (Image credit: Members Only)

    Members Only Jacket

    $39.00 at membersonly.com

    Since 1975. 

    Gucci Tennis Shoes
    (Image credit: Gucci)

    Gucci Tennis Shoes

    $1977.00 at gucci.com

    Since 1921.

    Banana Boat Sunscreen
    (Image credit: walmart.com)

    Banana Boat Sunscreen

    $8.59 at walmart.com

    Since 1987. 

    Havaianas
    (Image credit: Havaianas)

    Havaianas

    Since 1962.

    Garnier Fructis Gel
    (Image credit: Garnier)

    Garnier Fructis Gel

    $3.49 at target.com

    Since 1904. 

    Reebok Sneakers
    (Image credit: reebok.com)

    Reebok Sneakers

    $75.00 at reebok.com

    Since 1958. 

    La Perla Silk Pajamas
    (Image credit: La Perla)

    La Perla Silk Pajamas

    $440.00 at bloomingdales.com

    Since 1954.

    Caboodles
    (Image credit: ulta.com)

    Caboodles

    $18.99 at ulta.com

    Since 1987.

    Chanel Le Vernis Nail Polish in Vamp
    (Image credit: Chanel)

    Chanel Le Vernis Nail Polish in Vamp

    $28.00 at chanel.com

    Since 1994.

    Vans
    (Image credit: Vans)

    Vans

    $60.00 at vans.com

    Since 1966. 

    Dior Diorissimo Perfume
    (Image credit: dior)

    Dior Diorissimo Perfume

    $105.00 at dior.com

    Since 1956.

    Spanx
    (Image credit: spanx)

    Spanx

    $50.00 at spanx.com

    Since 2000. 

    Benefit Cosmetics Benetint Lip  Cheek Stain
    (Image credit: ulta.com)

    Benefit Cosmetics Benetint Lip Cheek Stain

    $100.00 at ulta.com

    Since 1976.

    Goody Scrunchies
    (Image credit: Goody)

    Goody Scrunchies

    $4.88 at walmart.com

    Since 1980. 

    Tommy Hilfiger Tommy Girl Eau de Toilette 3.4 Ounce
    (Image credit: macys.com)

    Tommy Hilfiger Tommy Girl Eau de Toilette 3.4 Ounce

    $64.00 at macys.com

    Since 1996. 

    Aussie Miracle Moist Shampoo
    (Image credit: Aussie)

    Aussie Miracle Moist Shampoo

    $5 at Target
    $6 at Sally Beauty
    $9 at Target
    $9.51 at walmart.com

    Since 1979. 

    Crocs
    (Image credit: crocs.com)

    Crocs

    $44.99 at crocs.com

    Since 2002. 

    Johnson's Baby Oil
    (Image credit: Johnson's)

    Johnson's Baby Oil

    $3.99 at target.com

    Since 1936. 

    Lancôme Juicy Tubes Lipgloss
    (Image credit: Lancôme)

    Lancôme Juicy Tubes Lipgloss

    $18.00 at bloomingdales.com

    Since 2001. 

    Cartier Love Bracelet
    (Image credit: Cartier)

    Cartier Love Bracelet

    $6550.00 at cartier.com

    Since 1969. 

    Chanel N°5 Parfum
    (Image credit: CHANEL)

    Chanel N°5 Parfum

    $130.00 at nordstrom.com

    Since 1921.

    Dial Complete Soap
    (Image credit: Dial Complete)

    Dial Complete Soap

    $2.99 at walgreens.com

    Since 1948.

    Birkenstocks
    (Image credit: birkenstock.com)

    Birkenstocks

    $135.00 at birkenstock.com

    Since 1774. 

    Adidas Slides
    (Image credit: adidas.com)

    Adidas Slides

    $30.00 at adidas.com

    Since 1963. 

    Miss Dior Original Perfume
    (Image credit: dior)

    Miss Dior Original Perfume

    $115.00 at dior.com

    Since 1947. 

    Puma Clyde Sneakers
    (Image credit: puma.com)

    Puma Clyde Sneakers

    $70.00 at puma.com

    Since 1968.

    Cetaphil Gentle Skin Cleanser
    (Image credit: Cetaphil®)

    Cetaphil Gentle Skin Cleanser

    $3 at Target
    $3 at CVS Health
    $5 at Walmart
    $19.48 at walmart.com

    Since 1947. 

    Uggs
    (Image credit: UGG)

    Uggs

    $169.95 at nordstrom.com

    Since 1978. 

    Neutrogena Makeup Remover Wipes
    (Image credit: walmart.com)

    Neutrogena Makeup Remover Wipes

    $2 at Target
    $6 at Walmart
    $6 at CVS Health
    $4.97 at walmart.com

    Since 2007. 

    Kipling Presto Fanny Pack
    (Image credit: macys.com)

    Kipling Presto Fanny Pack

    $59.00 at macys.com

    Since 1987. 

    The North Face® Denali Fleece Jacket
    (Image credit: The North Face®)

    The North Face® Denali Fleece Jacket

    $179.00 at bloomingdales.com

    Since 1968. 

    Neutrogena Ultra Sheer Dry-Touch Sunblock
    (Image credit: Neutrogena)

    Neutrogena Ultra Sheer Dry-Touch Sunblock

    $14.99 at ulta.com

    Since 1908. 

    Juicy Couture Velour Jacket  Jogger Pants
    (Image credit: Juicy Couture)

    Juicy Couture Velour Jacket Jogger Pants

    $108.00 at macys.com

    Since 2001. 

    The Original BeautyBlender
    (Image credit: BeautyBlender)

    The Original BeautyBlender

    $20 at Amazon
    $20.00 at bloomingdales.com

    Since 1993.

    NARS Blush in Orgasm
    (Image credit: NARS)

    NARS Blush in Orgasm

    $32 at Bloomingdale's
    $30.00 at ulta.com

    Since 1994. 

    Hunter Rain Boots
    (Image credit: hunterboots.com)

    Hunter Rain Boots

    $150.00 at hunterboots.com

    Since 1956. 

    Adidas Superstar
    (Image credit: adidas.com)

    Adidas Superstar

    $80.00 at adidas.com

    Since 1969. 

    Band-Aids
    (Image credit: walmart.com)

    Band-Aids

    $2.27 at walmart.com

    Since 1886. 

    Mason Pearson Hairbrush
    (Image credit: MASON PEARSON)

    Mason Pearson Hairbrush

    $240.00 at nordstrom.com

    Since 1885. 

    Adidas Stan Smiths
    (Image credit: adidas.com)

    Adidas Stan Smiths

    $70.00 at adidas.com

    Since 1973.

    Burberry Trench Coat
    (Image credit: bergdorfgoodman.com)

    Burberry Trench Coat

    $1790.00 at bergdorfgoodman.com

    Since 1912. 

    Lip Smacker Lip Balm
    (Image credit: walmart.com)

    Lip Smacker Lip Balm

    $10.58 at walmart.com

    Since 1973. 

    Burt's Bees Lip Balm
    (Image credit: Burt's Bees)

    Burt's Bees Lip Balm

    $3 at Target
    $4 at CVS Health
    $6 at Amazon
    $3.64 at walmart.com

    Since 1991. 

    Tampax Tampons
    (Image credit: Tampax)

    Tampax Tampons

    $20.99 at walmart.com

    Since 1931.

    gap Gap Overalls
    (Image credit: gap)

    gap Gap Overalls

    $71.99 at gap.com

    Since 1969. 

    Gold Bond Gold Bond Body Powder
    (Image credit: Gold Bond)

    Gold Bond Gold Bond Body Powder

    $24.84 at walmart.com

    Since 1882.

    Goody Goody Girls Ouchless Elastics
    (Image credit: walmart.com)

    Goody Goody Girls Ouchless Elastics

    $2.88 at walmart.com

    Since 1980.

    gap Gap Icon Denim Jacket
    (Image credit: gap)

    gap Gap Icon Denim Jacket

    $72 at Amazon
    $69.95 at gap.com

    Since 1969.

    Goody Goody Barrettes
    (Image credit: Goody)

    Goody Goody Barrettes

    $7.49 at walmart.com

    Since 1980. 

    Christian Roth Sunglasses
    (Image credit: christianroth.com)

    Christian Roth Sunglasses

    $336.00 at christianroth.com

    Since 1992. 

    Moroccanoil Moroccanoil
    (Image credit: Moroccanoil)

    Moroccanoil Moroccanoil

    $34.00 at walmart.com

    Since 2006. 

    Nair Nair Hair Remover
    (Image credit: Nair)

    Nair Nair Hair Remover

    $21.99 at walmart.com

    Since 2001. 

    Lacoste Lacoste Polo
    (Image credit: lacoste.com)

    Lacoste Lacoste Polo

    $61.99 at lacoste.com

    Since 1933. (Use a Lacoste promo code before buying yours.)

    Chanel Chanel No. 19 Perfume
    (Image credit: Chanel)

    Chanel Chanel No. 19 Perfume

    $138.00 at chanel.com

    Since 1971. 

    Ray-Ban Ray-Ban Aviators
    (Image credit: bloomingdales.com)

    Ray-Ban Ray-Ban Aviators

    $154.00 at bloomingdales.com

    Since 1937.

    Chanel Chanel Cuir de Russie Perfume
    (Image credit: Chanel)

    Chanel Chanel Cuir de Russie Perfume

    $240.00 at chanel.com

    Since 1927.

    Dr. Martens Dr. Martens Combat Boots
    (Image credit: drmartens.com)

    Dr. Martens Dr. Martens Combat Boots

    $150.00 at drmartens.com

    If you're considering buying a pair, make sure to use one of our Dr. Martens promo codes when you hit checkout.

    Converse Converse All Star High Tops
    (Image credit: Converse)

    Converse Converse All Star High Tops

    $55.00 at converse.com

    Since 1917. (Hot tip: Before you buy yours, scoop up a Converse promo code.)

    Swatch Swatch Watch
    (Image credit: Swatch)

    Swatch Swatch Watch

    $55.00 at swatch.com

    Since 1983.

    Timberland Timberlands
    (Image credit: Timberland)

    Timberland Timberlands

    $170.00 at timberland.com

    Since 1973. 

    JanSport JanSport Right Pack Backpack
    (Image credit: JanSport)

    JanSport JanSport Right Pack Backpack

    $70 at Zappos.com
    $42.00 at jansport.com

    Since 1967. 

    Tommy Hilfiger Tommy Hilfiger Bucket Hat
    (Image credit: macys.com)

    Tommy Hilfiger Tommy Hilfiger Bucket Hat

    $29.50 at macys.com

    Since 1985. 

    Garnier Fructis Garnier Fructis Sleek  Shine Conditioner
    (Image credit: Garnier Fructis)

    Garnier Fructis Garnier Fructis Sleek Shine Conditioner

    $4.99 at target.com

    Since 1904. 

    Maybelline Maybelline Great Lash Washable Mascara
    (Image credit: Maybelline)

    Maybelline Maybelline Great Lash Washable Mascara

    $4.77 at walmart.com

    Since 1977. 

    L'Oreal Paris L'Oreal "No Tears" Kids Shampoo
    (Image credit: L'Oreal Paris)

    L'Oreal Paris L'Oreal "No Tears" Kids Shampoo

    $2.64 at walmart.com

    Since 1998

    ChapStick ChapStick
    (Image credit: ChapStick)

    ChapStick ChapStick

    $8.58 at walmart.com

    Since 1912.

    O.P.I. O.P.I. "Lincoln Park After Dark" Nail Polish
    (Image credit: O.P.I.)

    O.P.I. O.P.I. "Lincoln Park After Dark" Nail Polish

    $8.69 at target.com

    Since 2005. 

    Hanes Hanes Plain White T
    (Image credit: Hanes)

    Hanes Hanes Plain White T

    $16.99 at target.com

    Since 1901.

    Maybelline Maybelline Baby Lips Moisturizing Lip Balm
    (Image credit: Maybelline)

    Maybelline Maybelline Baby Lips Moisturizing Lip Balm

    $2.15 at walmart.com

    Since 2012. 

    lucky brand Lucky Jean Skirt
    (Image credit: lucky brand)

    lucky brand Lucky Jean Skirt

    $59.99 at luckybrand.com

    Since 1990. 

    eos EOS Lip Balm
    (Image credit: target.com)

    eos EOS Lip Balm

    $2.99 at target.com

    Since 2009. 

    Hermés Hermés Silk Scarf
    (Image credit: hermes.com)

    Hermés Hermés Silk Scarf

    $420.00 at hermes.com

    Since 1937. 

    Wolford Wolford Bodysuit
    (Image credit: Wolford)

    Wolford Wolford Bodysuit

    $250.00 at wolfordshop.com

    Since 1995. 

    Tommy Hilfiger Tommy Hilfiger Joggers
    (Image credit: Tommy Hilfiger)

    Tommy Hilfiger Tommy Hilfiger Joggers

    $23.53 at macys.com

    Since 1951. 

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