Trust Me—The Best Drugstore Shampoos and Conditioners Are Just as Good as Luxury Formulas

Gorgeous hair on a budget.

an edit featuring a selfie next to a variety of shampoos and conditioners
(Image credit: Future)

A hill I've always been willing to die on is that drugstore shampoos and conditioners are just as good as the more high-end formulas. In college, before I had the luxury to test out some of the best hair products on the market, I relied heavily on affordable hair products from the drugstore, since they didn't completely eat up my budget and allowed me to figure out what products and ingredients my hair liked the most, all without feeling like I was wasting money. But, more importantly, they got the job done.

The best drugstore shampoos and conditioners of today have evolved far beyond the basic formulas that decorated the aisles when I was a teenager. Now you can find products that cater to a variety of hair types and needs, from curl care to moisture to length retention and much more. As an affordable haircare devotee, these are some of the best drugstore shampoos and conditioners that you can buy right now.

a selfie of a person with brown hair

(Image credit: Danielle Jackson)

Color Saviors

After lightening my hair a few shades over a year ago, I learned the hard way that my weekly wash day routine needed some serious revamping with color-safe shampoos and conditioners that prevent said color from drying out my hair or making it feel brittle. So far, these formulas haven't let me down, and the amount of split ends I was previously experiencing has decreased tremendously.

Curl Care

I've worn my natural curls for over a decade now, and it's taken me half of that time to settle on a shampoo and conditioning routine that truly works for my texture. In my early twenties, I relied heavily on drugstore hair products because they cleansed and conditioned my hair at a reasonable price. These are just a few of my favorites.

Dandruff Itch Relief

Scalp flakes and itchiness have long been a problem for me, and while I have my favorite scalp treatments, sprays, and serums for addressing the problem, sometimes getting things under control starts with the shampoos and conditioners you use.

Stronger Bonds

Ever since Olaplex hit the scene, the emphasis on bond repairing products has only grown. For the uninitiated, these are products that are meant to fix broken bonds in the hair caused by excessive use of heat and/or color treatments and chemicals. You'll know if you need one if your hair is frizzy and brittle even after conditioning. However, dozens of bond repairing products are on the more expensive side. These drugstore formulas can provide the same amount of damage relief as high-end ones.

Va-Va-Volume

Not every hair product is suitable for fine hair, since formulas that are too thick can weigh it down and cause it to look greasy. If your hair is on the flatter side, these inexpensive shampoos and conditioners can help you fake the lifted look.

Why Trust Marie Claire

For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

Danielle Jackson
Senior Beauty Writer

Danielle Jackson is the senior beauty writer at Marie Claire. She has nearly a decade of experience covering beauty, lifestyle, and entertainment and was previously the senior beauty editor at Women's Health, where she thoughtfully covered topics related to skincare, haircare, aesthetics, and wellness. Before that, she spent three years as an assistant beauty editor at PS, and in the years since, her work has appeared in titles like Vogue, InStyle, Glamour, and more. Danielle graduated from the University of Georgia with a BA in English, and has lived in Brooklyn for almost ten years. When she's not writing, you can find her reading romance novels and talking about sunscreen. You can find her on Instagram @danielleknecole.