Cardi B Is Launching a Haircare Brand Called Grow-Good

Cardi B performing at the 2025 Global Citizen Festival at Central Park's Great Lawn on September 27, 2025 in New York City. — (Image credit: Getty Images)

Cardi B has proven on many occasion that she's more than just a rapper. She's diversified her income streams in a variety of ways throughout her career, from becoming the creative director in residence for Playboy in 2021 to later co-founding a brand of vodka-infused whipped cream. Now she's diving into the beauty business, as she announced today that she's officially launching a haircare brand called Grow-Good.

On Feb. 11, the Am I the Drama? rapper, took to Instagram to share a short promotional video for Grow-Good that features a series of behind-the-scenes clips of her speaking with hair scientists and product developers about the upcoming products over the years. Per one clip with a 2023 timestamp, the brand has been three years in the making. "It took me about from 2016 to now to grow out my hair," she says in the video. "I'm not going to tell y'all what I'm using for it because I gotta test it out first, on myself."

In a voiceover, Cardi also talks about her own journey with her hair, specifying that the brand's mission is to "make these b*tches hair grow good.”

"When I was younger, I really used to hate my hair," she says. "Now that I'm older, I grew to love it, appreciate it...it's really a part of me."

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More often than not, Cardi wears wigs during public appearances, likely to protect her real hair from the elements while also safely playing around with different lengths, colors, and styles without having to put too much stress on it. That said, she's also given fans plenty of glimpses of her natural hair—which is dark brown and nearly waist-length—and the products she uses to take care of it at home via Instagram Stories and TikTok.

Grow Good Beauty white text over cardi b in a white shirt — The Grow Good Beauty branding is giving Brat.

Back in 2020, for example, she revealed the recipe for the DIY hair mask she frequently uses to moisturize her type 4 hair. According to the video, she mixes one whole avocado, a scoop of mayo, two eggs, and castor oil in a blender before applying it to wet hair and letting it sit for at least 20 minutes and spraying it with rice water once she rinses it out. Two years later, she claimed that boiled onion water was another secret to keeping her hair long and healthy. (According to hair experts, there might actually be some truth to that, believe it or not.)

Cardi has yet to share much else about Grow-Good Beauty, including the price points, the official launch date, what the first batch of products will actually be, or which retailers will be selling it, although the site does have a sign up page and the Instagram page is finally live. What I do know for sure is that, whenever it's available, I'll be the first in line to make a purchase.

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Danielle Jackson is the senior beauty writer at Marie Claire. She has nearly a decade of experience covering beauty, lifestyle, and entertainment and was previously the senior beauty editor at Women's Health, where she thoughtfully covered topics related to skincare, haircare, aesthetics, and wellness. Before that, she spent three years as an assistant beauty editor at PS, and in the years since, her work has appeared in titles like Vogue, InStyle, Glamour, and more. Danielle graduated from the University of Georgia with a BA in English, and has lived in Brooklyn for almost ten years. When she's not writing, you can find her reading romance novels and talking about sunscreen. You can find her on Instagram @danielleknecole.