Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career Money
    • Health Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food Cocktails
    • About Us
    • Subscribe
    • Sex Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes amp; Gardens

    Delivered Daily

    Homes Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Beauty
    2. Hair

    I Tried Crown Affair's New Overnight Hair Repair Serum to Heal Breakage and Minimize Frizz

    After three weeks, here are my honest thoughts on the state of my mane.

    Hannah Baxter#039;s avatar
    By Hannah Baxter
    Published 26 August 2025 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Hannah Baxter#039;s hair on a green and white background with crown affair products
    (Image credit: Crown Affair; Hannah Baxter)
    Jump to category:
    • The Formula
    • The Application
    • The Results
    • The Takeaway
    • Shop Crown Affair
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    If there's one thing to know about my beauty philosophy it’s that I need my products to work hard so I don't have to. I want a skin tint that doubles as a hydrating serum as it disguises and treats my dark spots. I need a luxe body wash that can fight keratosis pilaris bumps while also leaving my skin soft and smelling absolutely delicious. And for as relatively low-maintenance as I am with my type 2b wavy hair (meaning I rarely use hot tools to style it for daily wear) I still need products that can heal breakage, smooth frizz, and repair the damage that comes along with coloring it blonde and wearing a slick back bun on the regular.

    So, when one of my all-time favorite hair care brands revealed that a new repairing serum was coming soon (the perks of being a beauty editor: you get the inside scoop on new product launches before they hit the store shelves) my interest was piqued. Soon I was unboxing the new Crown Affair Overnight Hair Repair Serum with hopes that it could transform my very long hair—which is currently suffering from the aftermath of a summer spent by the pool and at the beach—into a smoothed, silky, and appropriately hydrated mane.

    Here's what happened when I tested the serum for three weeks.

    The Formula

    To start, there's a treasure trove of good-for-your-hair ingredients in this serum, which the brand is calling a "Superfood Blend." True to the Crown Affair DNA, Tsubaki oil makes an appearance, along with meadowfoam seed oils, flaxseed, and chia seed extracts to repair and strengthen. Rosemary leaf, arguably one of the beauty industry's most buzzy ingredients right now (especially when it comes to treating hair loss) is also included, although for this formula its main purpose is to boost shine, softness, and compatibility overnight—I'm not quite sure what the last benefit means but I guess I'll take it as opposed to having incompatible hair.

    Hannah Baxter holding the crown affair repair serum bottle on the right and with a small handful of the serum on the left

    (L to R): This is five pumps of the serum, which is the amount I applied to my rib-skimming hair; the serum's glass bottle has a nice weight and a pump top which worked perfectly on the first try.

    (Image credit: Hannah Baxter)

    The lightweight, creamy serum also leaves your hair smelling divine and quite expensive. Crown Affair is known for its Signature Scent Hair Perfume so I'm not surprised that this newest launch also includes the bergamot, green tea, and sandalwood blend.

    This is also the first product from the brand that has third-party clinical testing, which is a big deal for any brand but especially those not owned by a huge conglomerate since the process is extremely pricey. The results after a four-week clinical study showed that the serum was able to strengthen hair 2x after one use, smooth and soften 2x after one use, reduce breakage by 75 percent in one month, and provide eight hours of frizz protection. Needless to say, I was eager to give it a try.

    The Application

    For context, I usually wash my hair in the morning every three to four days. Day two and three hair typically still looks good enough to wear down, especially since I love a messy, lived-in look but after that, I usually throw it up into a bun or a braided ponytail. That tension isn't great for my hair, so I tend to use a moisture mask once a week on my Big Wash Day, but I don't always take the extra time. So the idea of applying this serum nightly before falling asleep is the perfect compromise in theory.

    However, the brand does advise that you brush it through your hair after you apply it to the mid-length and ends. That doesn't work for my hair type, at least not if I want to wear my natural texture the next day and not reach for a flat iron or three-barrel waver. Instead, I use four to five pumps of the serum, warming it up between my palms, and apply it using the "prayer hands" technique like I do with my air dry gel and leave-in conditioner after the shower.

    I appreciated that as soon as the product dried down a little bit (which only took a few seconds) there was no tacky or sticky residue left over. That's the worst feeling to have on your hair when you're laying down for the night. My ends, which are in desperate need of a trim, also didn't feel as tangly or chaotic. That one-use claim definitely lived up to the hype. I also didn't wake up with any funky shapes or flattened sections, which is always a risk when you have textured hair. Truthfully, it didn't really feel like I had done anything to my hair except run my fingers through the ends to distribute the product a little bit.

    The Results

    Despite the instant softness I felt after the first application, no product that claims to repair your hair is going to do so after just one use. Beauty formulas, whether skincare, body care, or hair take time to yield results, and this Crown Affair serum is no different. But I am the prime candidate to use a product like this considering my hair is textured (so it's dry and more delicate than straight hair) regularly highlighted (so it has bleach damage) and I subject it to high-tension styles (I'll never relinquish my slick back bun, thank you very much) on a weekly basis.

    hannah baxter split image before and after using the crown affair overnight repair serum

    (L to R): Before starting to use the Crown Affair Overnight Hair Repair Serum; three weeks after using the serum, with a little more shine and a lot less breakage.

    (Image credit: Hannah Baxter)

    The next biggest difference I saw in my hair was in the shower when I was trying to detangle. I usually use a wide-tooth comb to evenly distribute my conditioner before rinsing, but I tend to encounter a lot of tangles, especially after a day at the beach or a sweaty workout. I did both things during the course of testing this formula and I was pleased to see that I could more easily work my comb through my wet hair—a sign that the damage isn't as severe. Damaged hair has a raised cuticle (the outer layer of the hair) which can lead to more tangles, dryness, and breakage. Clearly, the benefit of applying the serum almost every night—I'm human, not perfect—showed up in the smoothness and overall condition of my hair.

    As for my split ends, I really just need a trim to get rid of them, but I don't think my hair looked as wild and ratty on the ends as it can tend to do when I've gone this long without a cut. But the frizz I think stayed relatively the same considering I don't love a blowout, the best and fastest method to smooth flyaways. I'd be eager to see how this serum works for someone who does regularly heat style as I predict it would deliver a very nice, silky finish.

    The Takeaway

    Like I said, I'm all about a product that works while you're sleeping. It's why I'm such a massive fan of using night creams and retinoids to wake up with smoother, glowing, more radiant skin. And considering I'm not planning to give up my four-times-a-year blonde color sessions or my snatched bun routine it's probably wise to level up my hair repair game with this Crown Affair serum. I still have another week to go before I reach the recommended one-month time frame to see the full results, but if this formula stacks up as well as my other favorite products from the brand, I'm expecting to have some exceptionally good hair days this fall.

    Shop Crown Affair

    The Overnight Repair Serum Treatment for Dry, Damaged Hair

    Crown Affair
    The Overnight Repair Serum
    $58
    SHOP NOW

    The Leave-In Conditioner Cream for Hydrated Hair

    Crown Affair
    The Leave-In Conditioner
    $22
    SHOP NOW

    The Texturizing Air Dry Hair Mousse

    Crown Affair
    The Texturizing Air Dry Hair Mousse
    $38
    SHOP NOW

    The Hydrating Shampoo amp;amp; Conditioner Duo for Dry, Damaged Hair

    Crown Affair
    The Hydrating Shampoo Conditioner Duo for Dry, Damaged Hair
    $65
    SHOP NOW

    Why Trust Marie Claire

    For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion, and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.
    Hannah Baxter
    Hannah Baxter
    Social Links Navigation
    Beauty Director

    Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. She authors the Marie Claire newsletter Face Forward. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more.

    She is also the founder of Anxiety Beer, a weekly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.

    Read more
    samantha holender next to the tangle teezer brush
    Hair I Never Thought a $23 Brush for Fine Hair Would Be the Trick to Stopping Breakage I’ll happily take the win, though.
    By Samantha Holender
    a water background with a woman in a frame with sunglasses in front of a lake next to two hair repair products
    Hair Summer Has Taken a Toll on My Hair—Here's How I'm Rehabbing It Before Fall UV, chlorine, and humidity strike again.
    By Stephanie (Griffin) Napolitano
     
     
    two girls with straight black hair next to two keratin products on a red marble background
    Hair I've Never Seen My Frizzy Hair This Tame—And It's All Thanks to This At-Home Keratin Treatment Wild weather doesn't stand a chance.
    By Sophia Vilensky
    samantha holender with blonde fine hair taking a selfie in her apartment next to two pink shampoo and conditioner sets
    Hair I'm a Hair Snob—I Only Use These Shampoos and Conditioners on My Fine Hair Volume is the name of my game.
    By Samantha Holender
     
     
    Latest in Hair
    Princess Catharina Amalia wearing a red top and smiling
    Royals Europe's Future Queens Are Making Their Own Royal Beauty Rules
    a woman in a fashionable red blazer and curly hair next to humidity hair products
    Hair It May Be 90 Percent Humidity, But With These Products, My Hair Still Looks Good
     
     
    ocean water background with two girls with beach waves on top next to hair styling products for fine hair
    Hair Think Beach Waves Won't Last On Fine Hair? I Found the Fool-Proof Routine
    Princess Kate sitting in a car wearing a white blouse and brown hat
    Royals Princess Kate’s Summer Hair Switch-Up Has Become a Balmoral Tradition
     
     
    Latest in Buying guide
    Cos, Reformation, and Zara
    Fall fashion I Edited Down Fall's Best Fashion—Under $350
    three zara models with plaid tweed and a trench coat
    Fall fashion I Edit Fashion for a Living—Here's What I'd Buy From Zara Right Now
     
     
    model wearing white tank top
    Fall fashion A Minimalist's Guide to the Only Wardrobe Basics You Really Need
    collage of fall 2026 boot trends
    Fashion The 5 Runway-Approved Boot Trends to Know
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.