Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career Money
    • Health Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food Cocktails
    • About Us
    • Subscribe
    • Sex Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes amp; Gardens

    Delivered Daily

    Homes Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • TIFF's Best-Dressed
    • Low Ponytails
    • 'Ungrateful Immigrant Daughter'
    • Altuzarra
    • Caitlin Clark x Nike
    1. Beauty
    2. Makeup

    Kylie Jenner's Kylie Cosmetics Line Launched at Ulta Today and Twitter Can't Deal

    Kylie Jenner's popular Kylie Cosmetics line launched at Ulta stores today. Fans took to Twitter with reactions to the line coming to a brick and mortar store for the first time.

    By Kayleigh Roberts
    Published 18 November 2018 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Hair, Blond, Beauty, Hairstyle, Shoulder, Long hair, Smile, Muscle, Model, Photography,
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    If you're a fan of Kylie Cosmetics, today is a big day. Kylie Jenner's beloved beauty brand is now available IRL, in Ulta stores everywhere. Not. A. Drill.

    "Alright guys, I’m very excited to announce that Kylie Cosmetics will be in every single Ulta store on the 17th of this month," Jenner announced during a video on her Instagram Story, Us Weekly reports. "So, I’m going to be starting off with just my best lip kits first and then I’m going to be expanding and adding a lot more things super fast—so, palettes and all that good stuff."

    Jenner launched Kylie Cosmetics in 2015, beginning with her lip iconic lip kits and then branching out with everything from eyeshadow palettes to illuminating powders to concealers and more. While Jenner has done pop-ups in the past, for the most part, her products have only been available online—until now, of course.

    Latest Videos FromMarie Claire
    Watch full video here:

    Last night, Kylie shared an Instagram post on her grid, hyping her line's Ulta launch.

    "I can’t wait for @kyliecosmeticsto launch in ALL @ultabeauty stores TOMORROW!!! Most stores open at 10am across the country, with some opening at 9, so check your local store times! 💋 I’ll be popping up at one of the locations this weekend 👀," she wrote.

    You may like
    • A woman wearing a brown trench coat, white shirt and khaki green skirt. She is next to two tubes of product (highlighter and hair treatment) from the Ulta Sale. PSA: My Favorite Microcurrent Device for Snatched Cheekbones Is on Sale Right Now
    • Kylie Jenner wore a vintage Gucci by Tom Ford summer dress to celebrate the launch of her Meta sunglasses Kylie Jenner's Meta Sunglasses Were Made to Capture Vintage Gucci
    • A woman in a white top and pants with long wavy hair. She is next to a bottle of setting spray and an eyeshadow stick. Sound the Alarm—Make Up For Ever, Bobbi Brown, and M.A.C. Are All on Sale

    Not every Kylie Cosmetics product is available at Ulta, but some of her most popular kits are, including the Koko K Lip Kit, the Candy K Lip Kit, and the Dolce K Lip Kit. (Don't forget to grab an Ulta promo code before you get yours!)

    Kylie Cosmetics superfans flooded Ulta stores this morning and tweeted the madness. Here are some of the most extra tweets.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    It’s going to be a gooooood Christmas 🤩 #KylieXUltaBeauty @KylieJenner @kyliecosmetics @ultabeauty pic.twitter.com/8i7XmaaNdKNovember 17, 2018

    My boyfriend is headed to Ulta today to pick me up some @kyliecosmetics lip kits 😍💕 find you a man who supports the makeup addiction 💄💋November 17, 2018

    Finally got my hands on some @kyliecosmetics lipsticks and tell me why they smell like cake batter 😍 I’m in love alreadyNovember 17, 2018

    i was stocking @kyliecosmetics lip kits at my job and it just makes me 100x more excited. I want it all!! 😩 @KylieJenner pic.twitter.com/5OhXViYVjjNovember 17, 2018

    Me pretending like I won’t take an, “accidental detour”to Ulta for a Kylie Lip Kit tomorrow... pic.twitter.com/NTWUlKyEhnNovember 16, 2018

    They’re selling Kylie cosmetics at ulta and my aunt calls me and tells me she picked up some lipsticks before they run out. She’s awesome😭💕November 17, 2018

    Kylie Lip kits are at ulta and my oncall manager is letting me leave when they open to go snatch some up. #bless her soul @ultabeauty @KylieJennerNovember 17, 2018

    Cut throat at Ulta to get the Kylie makeup pic.twitter.com/YEwqGdHBHiNovember 17, 2018

    RELATED STORIES

    Hair, Pink, Lip, Eyebrow, Skin, Beauty, Hairstyle, Forehead, Eye, Cheek,

    (Image credit: Instagram+kyliejenner)

    Kylie Tried to Buy Fake Kylie Cosmetics Lip Kits

    Travis Scott might be the best boyfriend ever, posted on Snapchat when helping with Kylie Cosmetics swatches

    (Image credit: Instagram)

    Travis Scott Models Kylie Cosmetics Swatches

    Explore More
    Cosmetics Kylie Cosmetics Kylie Jenner makeup
    Kayleigh Roberts
    Social Links Navigation
    Contributing Editor at Marie Claire

    Kayleigh Roberts is a freelance writer and editor with over 10 years of professional experience covering entertainment of all genres, from new movie and TV releases to nostalgia, and celebrity news. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.

    Read more
    purple background with models wearing blush and the milk makeup cheek and lip cream blush stick
    Makeup I Can’t Stop Wearing the Blurred Blush Trend Milk Makeup’s newest drop makes it easy.
    By Samantha Holender
    Hailey Bieber and Kylie Jenner styled different black-tie wedding guest dresses for Jordyn Woods#039;s ceremony
    Celebrity Style Hailey Bieber and Kylie Jenner Gave Black-Tie Wedding Guest Dresses the L.A. Cool-Girl Treatment
    By Meguire Hennes
     
     
    A woman with short hair and bangs wearing a sheer white mesh shirt. She is next to a makeup brush.
    Beauty I Spent Hours Finding the Best Deals at the Nordstrom End-of-Summer Beauty Sale So You Don’t Have To Excuse me while I stock up on all my favorite products.
    By Ariel Wilson
    A woman wearing black sunglasses as well as a black jacket, pants, shoes and a purse. She is next to 3 beauty products: blush, body wash, and perfume.
    Beauty Walmart’s Beauty Sale Is Preparing Me for Cozy Season Hibernation As the summer starts to wind down, so do I.
    By Ariel Wilson
     
     
    Latest in Makeup
    A woman with shoulder length hair wearing red lipstick. She is next to 2 images of 6-pan powders all on a pink packground.
    Makeup My Face is Airbrushed and Flawless Thanks to the New Hourglass Holiday Palettes
    Kraum makeup brushes shown in a collage alongside close-ups of smokey eye makeup and brush details in an artistic design
    Makeup These J-Beauty Makeup Brushes Make Executing My Smokey Eye Beyond Easy
     
     
    A woman wearing glasses with her hair pulled back, smiling at the camera. She is next to 2 tubes of lip balm.
    Makeup I’m Ditching My Lip Filler Appointment for This Needle-Free Plumping Treatment
    two girls wearing brown lipstick on a yellow background next to brown lipstick on chocolates
    Makeup My Fair Skin and I Are Finally Getting on Board the Brown Lipstick Trend for Fall
     
     
    Latest in News
    Princess Kate and Princess Charlotte with their heads together at the Commonwealth Games
    Royals Princess Charlotte Had a Special Backstage Experience Orchestrated by Mom Kate
    collage of New York Fashion Week guests and celebrities wearing the statement skirt trend
    Fall fashion New York Fashion Week's Easiest Outfit Formula Starts With a Statement Skirt
     
     
    Prince Harry looks at Prince William on the Buckingham Palace balcony as both wear military uniforms
    Royals Prince William's Stance on Prince Harry Has Changed to a "Cold War"
    collage of the best celebrity looks at the 2026 Toronto Film Festival
    Celebrity Style TIFF 2026's Best-Dressed Stars Are Bringing Their Fashion A-Game to Toronto
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.