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    1. Beauty
    2. Makeup

    Sarah Creal’s Black Friday Sale Is My One-Stop-Shop for My 56-Year-Old Mom’s Holiday Gifting

    To say she’s obsessed with the brand is an understatement.

    Samantha Holender#039;s avatar
    By Samantha Holender
    Published 28 November 2025 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    mature woman in a gift wrap with sarah creal makeup products
    (Image credit: Getty)
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    My mother (Mindy) is, frankly, a bit of a makeup snob. She’s an expert in the world of mature skin glam and knows the foundations that won’t crease into fine lines, the concealers that work best on puffy under-eyes, and the primers that plump (and never pill). While I love that she’s a bona fide pro makeup artist, it makes shopping for her holiday gifts damn near impossible. But! There’s one brand that she’s always happy to receive: Sarah Creal. Lucky for me, Sarah Creal is on super sale for Black Friday and Cyber Monday, so I will be adding all the stocking stuffers and presents to my cart this weekend.

    While Sarah Creal is designed specifically to meet the needs of mature skin—the eyeliners don’t run, the lip gloss plumps, and the concealer never settles into fine lines—it’s also one of my personal all-time favorites (I’m 28 for what it’s worth). I refuse to use anything other than the Sarah Creal Back of the Cab Tubing Mascara, love the Eyes Up Creamy Kajal Liner for tightlining, and will die on the hill that the Just Like Paradise Bronzer is the creamiest contour to ever exist.

    To get the full breakdown on the products that we think are worth your money (and make a fabulous holiday gift), scroll ahead. PSA: With any order over $150, you’ll receive a complimentary mascara and a limited-edition Sarah Creal black makeup bag.

    Eyes Up

    Sarah Creal Beauty
    Eyes Up (Was $35)
    $28
    SHOP NOW

    “My eyes have gotten more sensitive with age, so tightlining has become increasingly difficult. Everything runs. This eyeliner however, has such a quick dry down and stays put for hours.” — Mindy

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    Mindy Holender wearing Sarah Creal Eyes Up. (Image credit: Mindy Holender)
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    Mindy Holender with no makeup. (Image credit: Mindy Holender)
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    No Further Questions

    Sarah Creal Beauty
    No Further Questions (Was $40)
    $32
    SHOP NOW

    I’m partial to shades Shut Up and Calm Down (how good are these names, by the way?), but all seven in the range are gorgeous. These are super soft, not at all sticky, and give the appearance of plumped up lips.

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    Mindy Holender wearing No Further Questions Lip Gloss. (Image credit: Mindy Holender)
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    Face Flex

    Sarah Creal Beauty
    Face Flex (Was $58)
    $46
    SHOP NOW

    “I’ve been loyal to the same concealer for nearly 20 years, so the fact that I’m now using this product says something. A little goes such a long way and it brightens my under eyes without settling into creases. I barely even need powder.” — Mindy

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    Mindy Holender wearing Face Flex. (Image credit: Mindy Holender)
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    Just Like Paradise

    Sarah Creal Beauty
    Just Like Paradise (Was $50)
    $40
    SHOP NOW

    My mom and I have done an extensive review of this bronzer, but the TLDR: It’s very creamy, blends with ease (I like to use a brush and then diffuse any harsh lines with a Beauty Blender), and has a neutral undertone to ensure that the finish doesn’t oxidize into a ruddy or sallow tone.

    The Adults Are Talking

    Sarah Creal Beauty
    The Adults Are Talking (Was $42)
    $34
    SHOP NOW

    “It’s the Goldilocks of lip balms—it’s perfectly hydrating, has the ideal amount of pigment (not too light, not too little), and gives my lips just the right amount of hydration. I swipe this on multiple times a day and always get asked what I’m wearing.” — Mindy

    Back of the Cab

    Sarah Creal Beauty
    Back of the Cab (Was $40)
    $32
    SHOP NOW

    I’ve easily powered through 10 of these mascaras since its launch last year. It is easily the single best mascara I’ve ever tried for watery, sensitive eyes, and will forever and always be my desert island product. Added length, no smudging, and perfect volume—what more could you want?

    Lip Grip Line Filler

    Sarah Creal Beauty
    Lip Grip Line Filler (Was $36)
    $29
    SHOP NOW

    “This is the most genius invention. My lips have all these fine little lines, and this product creates a barrier. It’s like a lipstick primer. When I apply lipstick, it looks like my lips are 10 years younger than they actually are.” — Mindy

    Why Trust Marie Claire

    For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

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    Marie Claire Newsletter

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    Samantha Holender
    Samantha Holender
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    Senior Beauty Editor

    Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.

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