Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career Money
    • Health Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food Cocktails
    • About Us
    • Subscribe
    • Sex Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes amp; Gardens

    Delivered Daily

    Homes Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Beauty
    2. Fragrance

    This Is the Most Popular Perfume Where You Live

    *Spritz*

    Samantha Leal#039;s avatar
    By Samantha Leal
    Published 22 April 2016 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Model spraying perfume
    (Image credit: Giphy)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Perfume is a weirdly polarizing thing. Whether you favor musks, florals, or citrus, the power of fragrance is ever-present and very real—and people have a *lot* of opinions. 

    Scentbird, the fragrance subscription service, took a look at the most popular perfumes across the U.S. to see what scents stand out. So do your tastes trend more East Coast or are you actually a Southern Belle at heart nose? Take a look:

    Scentbird

    (Image credit: Courtesy Scentbird)

    We also got the deets from Scentbird co-founder Rachel ten Brink about *why* these perfumes rank so highly in their specific locales, like...

    Latest Videos FromMarie Claire
    Watch full video here:

    Dallas: "Everything is big in Texas, including their scent preferences. Flowerbomb delivers a punch of gourmand deliciousness."

    Las Vegas: "This city brings out people's wild side, which is why Black Opium is a fave. Addictive, seductive, rock-glam style."

    You may like
    • A woman wearing a light blue shorts set and holding a grey purse wearing white shoes is flanked by two clear bottles of perfume. All are in front of a macroshot of a clear gel used as a backdrop. I Finally Found a Perfume That Bottles the "Fresh Out of the Shower" Feeling
    • A woman wearing a purple, striped, 2-piece set and holding a pink bag. She is next to a bottle of YSL#039;s Muse. Meet the Designer Perfume That Has Strangers Stopping Me on the Street
    • girl in a leather jacket on a blue background next to nette perfume Meet the Niche Fragrance Brand NYC It Girls Can’t Stop Wearing

    San Francisco: "Unabashedly feminine, creative, and helplessly alluring—Roses de Chloe is the perfect match for this city. This scent also has staying power which may come in handy if you're planning to take on the world with the next great startup."

    New York City: "Bvlgari Omnia Crystalline is radiant and light, perfect for the office but still has a sexy, sophisticated heart—New Yorkers work hard, but also play hard."

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    Atlanta: "Southern belles know how to mix born-and-bred polish with fun and charm with Prada Candy."

    Seattle: "The perfect fit for a city known for its coffee shops and love of nature. Nest Indigo is unexpected, inspired by the beauty of botanical drawings."

    Boston: "Restrained and intellectual, but still very fashionable, Burberry Brit is the city's perfect scent match."

    Miami: "A sexy, warm vibe makes Miami girls love La Vie Est Belle."

    Washington: "Armani Si is a tasteful classic—polished and sexy, but definitely all grown up."

    Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

    Explore More
    fragrance
    Samantha Leal
    Samantha Leal
    Social Links Navigation
    Senior Editor

    Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.

    Read more
    victoria beckham next to her new hotel portofino extrait on a brown marble background
    Fragrance I Took Victoria Beckham’s Advice and Swapped My Floral Fragrance for This “Sensual” Fall Scent It’s addictive.
    By Samantha Holender
    florence pugh next to max mara fragrance
    Fragrance A Woman Chased Me Down the Street In the Hamptons to Ask What Perfume I Was Wearing Lucky for her (and you), it was released today.
    By Samantha Holender
     
     
    a background with fig fruits and three glass bottles of fragrance with black labels
    Fragrance This Sexy and Deeply Underrated Perfume Will Change Your Mind About Fruity Scents Multifaceted, evocative, and guaranteed to please.
    By Sophia Vilensky
    A woman wearing a brown long sleeve top and white pants with a low ponytail and sunglasses. She is next to a bottle of perfume.
    Fragrance This Subtle, Sexy, and Hard-to-Describe Perfume Note Is for the It Girls Exponentially increase your cool factor.
    By Ariel Wilson
     
     
    Latest in Fragrance
    victoria beckham next to her new hotel portofino extrait on a brown marble background
    Fragrance I Took Victoria Beckham’s Advice and Swapped My Floral Fragrance for This “Sensual” Fall Scent
    a close up of a hand holding a glass bottle of perfume
    Fragrance What Happens When You Give Top Perfumers an Unlimited Budget and a Taste for Luxury?
     
     
    A hand holding a yellow and pink tube of lotion on a green background.
    Fragrance Old Navy Is Getting Into Beauty—With the Help of a Master Perfumer
    a three image collage of a woman posing in a mirror, a Diptyque candle and a heretic fall candle
    Fragrance I’m a Total Snob About Candles—I Always Burn These 10 Cozy Scents in the Fall
     
     
    Latest in News
    Ayo Edebiri 2026 Emmys red carpet
    Celebrity Style Ayo Edebiri Sticks to Her Winning Red Carpet Formula at the Emmys
    a white woman in a gold dress with dark brown hair
    Nails Selena Gomez's 2026 Emmys Manicure Is All About a "Frosted Sunset" Finish
     
     
    US actress Zendaya presents the Outstanding Lead Actress in a Comedy Series award to US actress Jean Smart onstage during the 78th Primetime Emmy Awards at the Peacock Theatre at LA Live in Los Angeles on September 14, 2026.
    Culture We're Tracking Every Can't-Miss Moment From the 2026 Emmys
    Grace Gummer and Louisa Jacobson red carpet looks at the 2026 Emmy Awards
    Celebrity Style Meryl Streep's Daughters Make Their Mom Proud on the 2026 Emmys Red Carpet
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.