Your Skin Is Losing Collagen as We Speak—This Is the Vitamin C Serum Editors Are Upgrading To

Don't panic, but if you're past your mid-20s, chances are your skin is losing collagen. We naturally lose about 1% of the collagen in our skin every year. Some clear signs that this is occurring are a stronger appearance of fine lines and wrinkles, dry texture, loss of elasticity, and larger pores. Although this is natural and completely normal, there are plenty of collagen-restoring products on the market. But not all of them are as effective as those from Rodan + Fields.

Rodan + Fields is the number-one dermatologist-founded skincare brand in the U.S. Its innovative, dermatologist-approved formulas treat aging and perimenopausal skin. The brand's newest arrival is the Pure C Serum, which recently arrived on our editors' desks, so of course, we had to do a deep dive.

What Is Pure C?

Moisture is not enough to help aging skin. You can have a 10-step skincare routine, but aging skin requires derm-level support that the Rodan + Fields Pure C Serum offers. We're talking collagen support, antioxidant defense, and visible skin longevity. Not all vitamin C serums are created equally. Pure C Serum uses the purest form of vitamin C to provide visibly firmer, smoother, and brighter skin.

How Does It Work?

Our collagen naturally declines starting in our early 20s (shocking, I know), causing skin to look less firm and rougher in texture, with more visible fine lines. Pure C is formulated with anti-aging properties that assist natural collagen production while defending against harsh environmental stressors such as pollution and sun exposure that contribute to premature skin aging. It's difficult to pinpoint what caused a significant change in your skin if you haven't made any changes to your routine or environment. With Pure C, you don't have to know why your skin is changing to address the concerns because it defends against so many factors and stressors.

What Makes It Effective?

In an 8-week clinical study, three out of four women had plumper-looking skin and fewer fine lines after use, and 94% had less noticeable wrinkles. Pure C is currently rated 4.7 stars with over 900 reviews, which is incredibly impressive considering it launched just six months ago.