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    1. Beauty
    2. Hairstyles, Haircuts, and Hair Colors

    The 10 Best TikTok Hair Trends Are Styling Game Changers

    From haircuts to hacks.

    Samantha Holender#039;s avatar
    By Samantha Holender
    Published 3 January 2023 In Features

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    woman with wolf haircut
    (Image credit: Rosdiana Ciaravolo/Getty)
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    I could go on and on and on about all the random (and debatably pointless) hacks and facts I’ve learned aimlessly scrolling through the depths of beauty TikTok. But HairTok? Now that’s a subsection that is quite literally overflowing with styling tricks and haircut inspo. TikTok hair trends have found themselves on red carpets, been put to the test by pros, and completely transformed our approach to styling. Need proof? Well, apparently wolf cuts are cool again, everyone is obsessed with the clean girl look, and the collective community has mastered the art of perfect curls—sans any heat damage. 

    In short: TikTok hair trends and hacks are really, truly major game changers. And it’s all thanks to the hairfluencers. They’ve discovered underrated products that make slicked back buns easy, found absurdly effective flyaway hacks (you’ll really want to try this one), and made the most bizarre styling techniques go viral. But that’s the power of TikTok. If you somehow missed the HairTok craze over the past two years or simply want a breakdown of the best videos, keep scrolling. I’ve rounded up the best TikTok hair trends out there for your styling convenience, ahead. 

    Heatless Curls 

    @erinduganjurchak

    ♬ Into the Thick of It! (Remix) - Sleazy Stereo

    Want all the volume and none of the heat damage? TikTok’s heatless curls are at your service. In the early days, people were taking this trend for a go with anything they could find (read: robe straps, t-shirts, long socks), but now there’s so many satin rods to choose from. The silky texture stops tension and tugging, and helps prevent frizz. All you have to do is plop your fabric of choice on top of your head and tightly wrap your preferably damp hair around in circles. Secure it with a scrunchie, have a great night’s sleep, and voilá—you’ll have perfect spirals in the a.m. 

    Latest Videos FromMarie Claire
    Watch full video here:

    sephora heatless curls

    Kitsch Satin Heatless Curling Set
    $18 AT SEPHORA

    Hot Rollers 

    @retouchbyriya

    ♬ love nwantinti (ah ah ah) - CKay

    Hot rollers are nothing new. They’ve been around forever. But, it wasn’t until curtain bangs popped on the circuit that they had a major resurgence. A handful of brands have had viral moments, but Conair and T3 reign supreme. Some users will simply use one hot roller for a little extra oomph on their face-framing layers, but others will do a full head. While instructions will differ brand to brand, you should always start with dry hair, add the rollers in, and let them sit for at least 15 minutes before unraveling. 

    T3 hot rollers

    T3 Volumizing Hot Rollers LUXE for Volume, Body, and Shine
    $140 AT SEPHORA

    Conair hot rollers

    Conair Jumbo Ceramic Hot Rollers
    $35 AT AMAZON

    T-Shirt Hack

    @_genesisabigail

    why are voiceovers so intimidating to do???????? lol anyway, try this. c/o @mypawfectfamily

    ♬ FEEL THE GROOVE - Queens Road, Fabian Graetz

    If you’re on a healthy hair journey and are avoiding heat at all costs, allow us to direct your attention to yet another heatless curl hack. While the silk rod gives more defined curls, this alternative is ideal if you want more of a bouncy blowout. All you have to do is wrap a regular old t-shirt in a circle and place it on top of your head. Just feed your dry hair over and under, secure it with clips, pins, or scrunchies, and let it settle in overnight. You’ll be shocked at how good your hair looks in the morning. 

    Slicked-Back Bun 

    @shannonjenk

    ♬ Lo-fi hip hop - NAO-K

    Hailey Bieber, Emma Chamberlain, and Kendall Jenner are just a few of the celebs that embody the so-called “clean girl aesthetic.” While simple tank tops, gold jewelry, and cat eye sunglasses are a huge part of the vibe, TikTok has declared that a slicked-back hairstyle is the icing on top of the figurative cake. The good news? A slicked-back style is also a great way to hide greasy hair. The trick is to stock up on the hair brushes (boar bristle, please) and gels or pomades. For the full breakdown, watch the above video. 

    boar bristle brush

    Tgin Style + Shine Boar Bristle Brush
    $15 AT ULTA

    R+Co dart stick

    R+Co Dart Pomade Stick
    $21 AT R+CO

    Barbie Ponytail 

    @chrisappletonhair

    Try my favorite pony volume hack 👱🏼‍♀️

    ♬ First Class - Jack Harlow

    This next TikTok hair trend comes courtesy of celebrity hairstylist Chris Appleton and his makeup artist daughter Kitty Blue. And as someone with uber-fine hair, I can confirm that this is the ultimate volume-boosting ponytail trick. While Appleton created an ‘80s-inspired half-up look here, you can totally do this with your whole head of hair too. If you’re looking for even more volume, add some texturizing spray to your roots before pulling your hair back into a pony. 

    Marie Claire Newsletter

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    Oribe dry texturizer

    Oribe Dry Texturizing Spray
    $52
    SHOP NOW

    ColorWow shine spray

    ColorWow Extra Mist-ical Shine Spray
    $29 AT SEPHORA

    Bubble Braids

    @ravioli_nicoli

    ♬ original sound - 3

    TikTok is throwing it back to the early aughts with this next hair trend. Bubble braids (yes, the same ones you wore decades ago) are officially back on. There’s dozens of variations all over my FYP. You can do little face framing bubble braids, pigtail bubble braids, one big bubble braid—I could go on. Thankfully, recreating the look is super easy and requires nothing but small elastics. 

    Scunchi rainbow hair elastic

    Scunci Polybands
    $5.39 AT TARGET

    Scunchi elastic

    Scunci Polybands
    $4.99 AT TARGET

    Ribbon Hack

    @mariaaiellohair

    ♬ love nwantinti (ah ah ah) - CKay

    If you’ve ever spent a ridiculous amount of time attempting to recreate the loose ponytail look, listen up. Apparently using a ribbon or bow is all you need to get the *perfect* done-yet-slightly-undone vibe. To recreate this TikTok hair trend, you’ll wrap a thin ribbon under your hair, with the two ends pulled up behind your ears. Then, do a little criss-cross and tighten the ribbon until your pony is secured at the nape of your neck. Tie it into a knot or a bow and you’re good to go. While this can be a casual look, it’s also one of the best summer wedding hairstyles. 

    No-Tie Bun

    @alexisd215

    ♬ Flamin’ Hottie - Megan Thee Stallion

    Heat and humidity mean having your hair off of your neck is a necessity. But sometimes an elastic is MIA. That’s where this next TikTok hair trend comes into play. All you have to do is twist your hair tightly, wrap it in one circle, and feed the rest of your hair through the center. Then, secure the ends at the base. This is best suited for longer hair with at least a little bit of texture—fine short hair is only going to slip. 

    Dental Floss for Frizz 

    @mattloveshair

    ♬ Drop It Like It's Hot - Snoop Dogg

    Prepare to be mind blown. It turns out that a piece of dental floss doubles as the ultimate frizz fighter. Any flyways, static, or new growth will instantly be pressed down with this hair hack. Words don’t do this trick justice, so just watch the video and prepare for your jaw to drop. 

    Wolf Cuts

    @noordabashh

    this is ur sign to get a wolfcut

    ♬ ummmm - eshedits

    Miley Cyrus, Debbie Ryan, Billie Eilish's recent chops are just the tip of the wolf cut iceberg. TikTok is filled with wolf cut hair transformations, which is basically a shaggy, edgy cut that’s slightly less intimidating than a mullet. Some people have been taking the scissors into their own hands for a DIY situation, while others are heading to a professional, but it’s safe to say this cut is sticking around.

    Samantha Holender
    Samantha Holender
    Social Links Navigation
    Senior Beauty Editor

    Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.

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