Jason Momoa's Super Bowl Commercial Was ... Unsettling

"Jason Momoa, why? Why? Whatever have I done to you?"

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Jason Momoa
(Image credit: Kevin Winter)

There were many things I didn't understand at the Super Bowl this year—first and foremost, I've never quite grasped the rules of football—but I could never, and will never, understand why Jason Momoa's Rocket Mortgage commercial had to happen to me. While Momoa maintained on Instagram that he had the "time of his life" during the filming of the commercial, I...don't know that my own life will bounce back from this.

Here's the full commercial:

I...I just didn't think that Jason Momoa taking his shirt off could ever leave me feeling unsettled and creeped out to my core, but here we are.

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First, Momoa removed his arms.

Jason Momoa

(Image credit: YouTube)

Then, he just went ahead and took off his torso.

Jason Momoa

(Image credit: YouTube)

And then his full head of hair.

Jason Momoa

(Image credit: YouTube)

Lisa Bonet was in it, but even she couldn't save this...situation.

Lisa Bonet

(Image credit: YouTube)

I was not alone in feeling thoroughly unsettled by these developments.

Okay. Yeah. If you'll excuse me, I'm off to have some nightmares now. Thanks. Thanks, I hate it.

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Jenny Hollander
Jenny Hollander
Digital Director

Jenny is the Digital Director at Marie Claire. A graduate of Leeds University, and a native of London, she moved to New York in 2012 to attend the Columbia University Graduate School of Journalism. She was the first intern at Bustle when it launched in 2013 and spent five years building out its news and politics department. In 2018 she joined Marie Claire, where she held the roles of Deputy Digital Editor and Director of Content Strategy before becoming Digital Director. In her spare time, she writes fiction: her first novel EVERYONE WHO CAN FORGIVE ME IS DEAD was published in February 2024 and became a USA Today bestseller. She has also written extensively about developmental coordination disorder, or dyspraxia, which she was diagnosed with when she was nine.