Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career Money
    • Health Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food Cocktails
    • About Us
    • Subscribe
    • Sex Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes amp; Gardens

    Delivered Daily

    Homes Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • TIFF's Best-Dressed
    • Low Ponytails
    • 'Ungrateful Immigrant Daughter'
    • Altuzarra
    • Caitlin Clark x Nike
    1. Celebrity
    2. Royals

    Princess Diana Constantly Rewore One Dress for a Very Sweet Reason

    Princess Diana repeatedly wore the same blue floral dress on public outings, prioritizing the outfit for a very cute reason: children loved it.

    Emily Dixon#039;s avatar
    By Emily Dixon
    Published 11 June 2021 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    princess diana, princess of wales, visits the lighthouse project for aids victims west london picture taken 20th july 1992 photo by kent gavinmirrorpixgetty images
    (Image credit: Mirrorpix)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter
    • Princess Diana repeatedly wore the same blue floral dress on public outings.
    • She prioritized the dress for a very cute reason: children loved it.
    • "She thought about the people who were going to see her and the people she was going to meet when she made style choices," Kensington Palace exhibition curator Matthew Storey said.

    Princess Diana's wardrobe was among the world's most scrutinized—but the royal wasn't too concerned about the opinions of the press, often choosing her outfits for another (very cute) reason. The royal's clothes are at the center of a new exhibition at Kensington Palace, titled Royal Style in the Making, and curator Matthew Storey shared the sweetest insight into Diana's fashion choices with Us Weekly. 

    Featured in the exhibition is a sketch of Diana's "favorite" dress, according to Storey: a blue day dress with a bright floral pattern. "She called it her caring dress. It’s this blue dress with bright flowers on it and it was one of the princess' favorite dresses,” Storey said. "She wore it over and over again. So much so that the press said, 'Give it a rest. Stop wearing it.'"

    But Diana, thankfully, did not listen. "She knew that children really responded to this dress. Children love bright colors. So, she often wore it when she was going to visit children—and sick children in particular," he said.

    Latest Videos FromMarie Claire
    Watch full video here:

    london, england june 02 designs made for diana, princess of wales on display during the royal style in the making exhibition photocall at kensington palace on june 02, 2021 in london, england royal style in the making is scheduled to open at kensington palace on 3 june 2021, and will run until 2 january 2022 photo by tim p whitbygetty images

    (Image credit: Tim P. Whitby)

    In the sketch, seen above, the dress is paired with a statement hat, but Diana wasn't a fan of the accessory. "The sketch shows this broad-brimmed hat and she would never have worn it with a hat. She said, 'You couldn’t cuddle a child in a hat,'" Storey said.

    "For me, that unlocked my understanding of Diana’s wardrobe," the curator added. "She thought about the people who were going to see her and the people she was going to meet when she made style choices."

    You may like
    • Princess Kate in a blue coat Princess Kate Has Embraced Diana-Like Dressing More Than Ever
    • Princess Diana wears a black and white spotted shirt with baggy sleeves and has short blonde bouffant hair Princess Diana Sold Old Clothing to "Raise Spending Money"
    • Princess Kate wearing a green dress at Royal Marsden hospital Princess Kate Trades Fall's Trendy Moss Green for an Old Favorite Emerald Dress
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.
    Explore More
    Diana
    Emily Dixon
    Emily Dixon
    Social Links Navigation
    Morning Editor

    Emily Dixon is a British journalist who’s contributed to CNN, Teen Vogue, Time, Glamour, The Guardian, Wonderland, The Big Roundtable, Bust, and more, on everything from mental health to fashion to political activism to feminist zine collectives. She’s also a committed Beyoncé, Kacey Musgraves, and Tracee Ellis Ross fan, an enthusiastic but terrible ballet dancer, and a proud Geordie lass.

    Read more
    Princess Kate wearing a green dress at Royal Marsden hospital
    Royals Princess Kate Trades Fall's Trendy Moss Green for an Old Favorite Emerald Dress
    By Kristin Contino
    Princess Diana revenge dress
    Royals Princess Diana’s “Extraordinary” Revenge Dress Goes To Auction With a Six-Figure Price Tag
    By Christine Ross
     
     
    Princess Kate holding an umbrella walking next to Prince George
    Royals Princess Kate's Eton College Jewelry Echoes Princess Diana
    By Kristin Contino
    Princess Diana and Prince Charles standing on the Royal Yacht Britannia
    Royals Princess Diana Shared a Surprising Trait With Prince Charles
    By Kristin Contino
     
     
    Latest in Royals
    A split image of Earl Spencer holding Swan Song and Princess Diana in her white Elvis dress and a tiara
    Royals Earl Spencer's New Diana Book Was Part of a "Suspicious" Theft
    Princess Kate and Princess Charlotte with their heads together at the Commonwealth Games
    Royals Princess Charlotte Had a Special Backstage Experience Orchestrated by Mom Kate
     
     
    Prince Harry looks at Prince William on the Buckingham Palace balcony as both wear military uniforms
    Royals Prince William's Stance on Prince Harry Has Changed to a "Cold War"
    Duchess Sophie wearing a lime green dress with a purple sash
    Royals Duchess Sophie Embraces Fall's Unexpected Color Clashing Trend
     
     
    Latest in News
    Bella Hadid styled four different dresses in New York, including vintage Ralph Lauren and vintage Valentino
    Celebrity Style Bella Hadid Just Debuted a Fashion Week's Worth of Going-Out Dresses in NYC
    A split image of Earl Spencer holding Swan Song and Princess Diana in her white Elvis dress and a tiara
    Royals Earl Spencer's New Diana Book Was Part of a "Suspicious" Theft
     
     
    Dakota Johnson styled an everyday T-shirt dress from Toteme in New York for #039;Verity#039;
    Celebrity Style Dakota Johnson Just Found the Perfect T-Shirt Dress for Early Fall
    campaign photo of The Other September Issue for Substack, written by Gabriella Karefa-Johnson
    Fall fashion Gabriella Karefa-Johnson Wants Fashion to Take Note of the "Underappreciated"
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.