Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career Money
    • Health Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food Cocktails
    • About Us
    • Subscribe
    • Sex Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes amp; Gardens

    Delivered Daily

    Homes Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Celebrity
    2. Royals

    This Royal Child Has Left Siblings Behind With Staggering 900% Popularity Jump

    Google searches have skyrocketed for this member of the Royal Family.

    Kristin Contino#039;s avatar
    By Kristin Contino
    Published 24 April 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Prince George and Prince Louis wearing blue suits and red ties and Princess Charlotte wearing a red-and-white dress with a red bow riding in a carriage
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    They might not be regulars on the royal scene just yet, but whenever Prince George, Princess Charlotte and Prince Louis step into the spotlight, they never fail to delight fans. The Wales kids only make a handful of appearances on the calendar—like during The King's official birthday parade, Trooping the Colour—but according to recent data, one particular member of the family has seen a huge jump in Google searches over the past year.

    The SEO experts at Big Fat Links revealed that Prince Louis—who turned seven on April 23—saw the biggest spike in online searches following a royal outing. After last June's Trooping the Colour, Louis once again stole the show, seeing a jaw-dropping 900 percent surge in Google searches of his name in the days following. Eleven-year-old Prince George on the other hand, saw a 133 percent increase in interest and Prince Charlotte, 9, had a 200 percent uptick.

    And in December, little Louis saw another jump in popularity after attending mom Princess Kate’s Christmas carol concert. Although searches for Prince George's name generated the most interest—up 136 percent from 94,000 the week before to 222,154—Louis saw the biggest jump on Google, with searches for the prince rising 400 percent from 4,298 to 21,490.

    Latest Videos FromMarie Claire
    Watch full video here:

    Prince Louis wearing a green sweater sitting on a log for his 7th birthday photo

    Prince Louis turned seven on April 23.

    (Image credit: Josh Shinner/Kensington Palace)

    Prince Louis making a silly face at the Coronation

    Prince Louis's hilarious facial expressions entertained the crowd at Trooping the Colour 2023.

    (Image credit: Getty)

    Duchess Sophie attends Kate Middleton#039;s Christmas carol concert wearing a white jacket and a paisley skirt

    Prince Louis saw a huge jump in interest after attending the Together at Christmas carol concert with his family in December 2024.

    (Image credit: Aaron Chown - WPA Pool/Getty Images)

    Prince Louis has been back in the spotlight this week thanks to his seventh birthday, with the Prince and Princess of Wales releasing not only a new portrait, but an adorable Instagram Reel showing off Louis's energetic personality.

    Speaking on behalf of Big Fat Links, former royal gardener Jack Stooks said that Prince William and Princess Kate are "choosing where they’re taking their kids, considering their ages." Prince George, for example, has been seen with his dad at several Aston Villa matches this month, which Stooks called "a gentle way in" to royal engagements.

    You may like
    • Lady Louise, Duchess Sophie, Princess Charlotte, Prince Louise and Kate Middleton on the balcony of Buckingham Palace during King Charles#039;s coronation This Low-Key Young Royal Is Taking a Different Path Than William and Harry
    • Prince George wears a navy suit to attend Trooping the Colour 2026 and has floppy dark blonde hair Kate and William a "Successful Tactic" With George
    • Prince George and Prince Louis climbing rocks Prince George and Prince Louis Share a Brotherly Bonding Moment in Rare Vacation Footage

    "They've obviously got a common interest and that's quite nice," the former palace gardener said of George and William. "They're introducing him into the royal way of life with something he's actually enjoying doing, rather than taking him to more serious engagements."

    As for Prince George's youngest sibling, who frequently entertains royal watchers with his cheeky antics, Stooks said, "I think the year ahead is going to be the same for Louis. It’s carefully getting him ready for royal life."

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.
    Explore More
    Prince Louis Princess Charlotte Prince George
    Kristin Contino
    Kristin Contino
    Senior Royal and Celebrity Editor

    Kristin Contino is Marie Claire's Senior Royal and Celebrity editor. She's been covering royalty since 2018—including major moments such as the Platinum Jubilee, Queen Elizabeth II’s death and King Charles III's coronation—and places a particular focus on the British Royal Family's style and what it means.

    Prior to working at Marie Claire, she wrote about celebrity and royal fashion at Page Six Style and covered royalty from around the world as chief reporter at Royal Central. Kristin has provided expert commentary for outlets including the BBC, Sky News, US Weekly, the Today Show and many others.

    Kristin is also the published author of two novels, “The Legacy of Us” and “A House Full of Windsor.” She's passionate about travel, history, horses, and learning everything she can about her favorite city in the world, London.

    Read more
    Lady Louise, Duchess Sophie, Princess Charlotte, Prince Louise and Kate Middleton on the balcony of Buckingham Palace during King Charles#039;s coronation
    Royals This Low-Key Young Royal Is Taking a Different Path Than William and Harry
    By Kristin Contino
    Princess Charlotte, Prince Louis, Prince George, Prince William, and Princess Kate in Scotland on August 1, 2026
    Royals How Kate and William Have "Chosen Schools" for Their Kids
    By Amy Mackelden
     
     
    Queen Elizabeth smiling at Lady Louise
    Royals This Royal’s Approach to Life and Love is Like Queen Elizabeth “All Over Again"
    By Kristin Contino
    Prince Harry smiling in front of a step and repeat
    Royals Royal Fans Hope Prince Harry "Reunites With" One Relative
    By Amy Mackelden
     
     
    Latest in Royals
    Queen Elizabeth, Princess Diana (1961 - 1997) and Prince Charles at Victoria Station, London, where they will welcome a state delegation from Nigeria, March 1989.
    Royals Why Queen Elizabeth "Was Furious" With Princess Diana
    King Charles wearing a crown at his coronation
    Royals Royal Fans Help "Fix" an "Embarrassing" King Charles Mistake
     
     
    Princess Charlotte, Prince Louis, Prince George, Prince William, and Princess Kate in Scotland on August 1, 2026
    Royals How Kate and William Have "Chosen Schools" for Their Kids
    Queen Elizabeth II and Prince Philip attend the launch of The Queen#039;s Baton Relay for the XXI Commonwealth Games at Buckingham Palace on March 13, 2017
    Royals Queen Elizabeth Greeted Prince Philip "Wearing a False Beard"
     
     
    Latest in News
    Jennifer Lopez wears a brown leotard with rare Nike sneakers, embracing Hailey Bieber#039;s jelly shoe sneaker hybrid trend.
    Celebrity Style Jennifer Lopez Is Embracing the Jelly Shoe Hybrid Trend
    Michelle Obama was spotted attending Celine Dion’s concert in Paris, where she made a stylish appearance in a Diotima dress and carried a Liffner bag
    Celebrity Style Michelle Obama Hops on Fall 2026's Suede Bag Trend
     
     
    Queen Elizabeth, Princess Diana (1961 - 1997) and Prince Charles at Victoria Station, London, where they will welcome a state delegation from Nigeria, March 1989.
    Royals Why Queen Elizabeth "Was Furious" With Princess Diana
    King Charles wearing a crown at his coronation
    Royals Royal Fans Help "Fix" an "Embarrassing" King Charles Mistake
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.