Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career Money
    • Health Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food Cocktails
    • About Us
    • Subscribe
    • Sex Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes amp; Gardens

    Delivered Daily

    Homes Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Celebrity

    Hey, Taylor Swift: Blink Twice if This is 'Reputation' Hair

    Loose waves at Travis Kelce's game have fans at it again.

    Alicia Lutes#039;s avatar
    By Alicia Lutes
    Published 28 January 2024 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Taylor Swift at Chiefs vs. Ravens game
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Everything Taylor Swift does is Taylor Swift-coded. Nobody has the ability to be more self-referential, filling their life with Easter Egg after Easter Egg, clue after clue, leading her pack of passionate Swifties towards some sort of grand reveal and pay-off for the work these die-hards do. (Which is more than we can say for a lot of things that employ Easter Eggs for fans!) Unless, of course, she feels trapped in this ouroboros of her own making, but...that can't be possible. Could it?

    Anyway...Taylor Swift wore her hair in a more natural wavy bangs and loose curls situation at Sunday's Kansas City Chiefs game against the Baltimore Ravens. And, also naturally (at this point), it has fans convinced that it is a reference to her album Reputation.

    Taylor Swift

    (Image credit: Getty Images)

    And, well, given Swift's recent trips to the recording studio in New York—no doubt working on more of her "Taylor's Version" re-records—it feels silly to see the singer sporting a look reminiscent to what she rocked on the "Reputation Tour" in 2018 and not assume that she's telegraphing what comes next.

    Latest Videos FromMarie Claire
    Watch full video here:

    Because that's what T. Swift does, right? Put it all out there, subliminally or otherwise? Gosh, this all sounds like a lot of pressure to put on a person's every single micro-decision! Even if she did sorta do it to herself, right? It must be exhausting to be Taylor Swift.

    Taylor Swift

    (Image credit: Getty Images)

    Hey Taylor: Are you OK, babe? Do you need help getting out of this world of self-reference? Blink twice if this is Reputation hair and you need an escape plan.

    You may like
    • Taylor Swift Taylor Swift Skips the Emmys Red Carpet for Tonight’s Chiefs Game
    • Taylor Swift attended a Tight End University event in a yellow Simkhai dress Taylor Swift Scores a Summer Dress Touchdown for a Surprise WAG Appearance
    • Taylor Swift and Travis Kelce ahead of their wedding Taylor Swift and Travis Kelce's Rumored Wedding Is Taking Over NYC. Are You Ready for It?

    Or maybe this is just a coincidence, and at the end of the day, Taylor Swift couldn't be assed to straighten her and make it look like a non-frizzy, presentable mess (a Certified Struggle if you don't have a Glam Squad handy, as this curly-haired writer can attest)! Maybe her boyfriend Travis Kelce likes it this way. Maybe she likes it this way!

    But also, we all know if Taylor Swift can be anything, it is assed to put in the extra effort to make something really sing. (Yeah, go ahead and roll your eyes.)

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    But also: Taylor—give us a blink, maybe. Eh?

    Explore More
    Taylor Swift Travis Kelce
    Alicia Lutes
    Alicia Lutes
    Social Links Navigation
    Freelance Writer

    Alicia Lutes is a freelance writer, essayist, journalist, humorist, and screenwriter based in Los Angeles. She has written extensively on culture, entertainment, the craft of comedy, and mental health. Her work has been featured in places such as Vulture, Playboy, Variety, The Hollywood Reporter, MTV, Cosmopolitan, Rotten Tomatoes, Bustle, Longreads, and more. She was also the creator/former host of the web series Fangirling, and currently fosters every single dog she can.

    Read more
    Taylor Swift
    Celebrity Style Taylor Swift Skips the Emmys Red Carpet for Tonight’s Chiefs Game The singer was spotted at Kansas City’s Arrowhead Stadium, cheering on her husband Travis Kelce.
    By Lauren Tappan
    Taylor Swift#039;s take on the stripe trend featured a date night-worthy fall color combination
    Celebrity Style Taylor Swift Gave Stripes a Date-Night Makeover
    By Meguire Hennes
     
     
    Taylor Swift styled a Dôen dress with the mint green and red color combination trend at the Grammys Icon Session
    Celebrity Style Taylor Swift's Dôen Dress Proves Red-and-Green Aren't Just for December
    By Meguire Hennes
    Taylor Townsend#039;s best outfits at the 2026 US Open
    Celebrity Style Taylor Townsend on the "Message" Behind Her On-Court Outfits at the 2026 US Open
    By Meguire Hennes
     
     
    Latest in Celebrity
    Princess Kate and Princess Charlotte with their heads together at the Commonwealth Games
    Royals Princess Charlotte Had a Special Backstage Experience Orchestrated by Mom Kate
    mariska hargitay collage from the emmys
    Beauty Mariska Hargitay and I Just Debriefed on the Emmys Over FaceTime
     
     
    Prince Harry looks at Prince William on the Buckingham Palace balcony as both wear military uniforms
    Royals Prince William's Stance on Prince Harry Has Changed to a "Cold War"
    collage of the best celebrity looks at the 2026 Toronto Film Festival
    Celebrity Style TIFF 2026's Best-Dressed Stars Are Bringing Their Fashion A-Game to Toronto
     
     
    Latest in News
    Princess Kate and Princess Charlotte with their heads together at the Commonwealth Games
    Royals Princess Charlotte Had a Special Backstage Experience Orchestrated by Mom Kate
    collage of New York Fashion Week guests and celebrities wearing the statement skirt trend
    Fall fashion New York Fashion Week's Easiest Outfit Formula Starts With a Statement Skirt
     
     
    Prince Harry looks at Prince William on the Buckingham Palace balcony as both wear military uniforms
    Royals Prince William's Stance on Prince Harry Has Changed to a "Cold War"
    collage of the best celebrity looks at the 2026 Toronto Film Festival
    Celebrity Style TIFF 2026's Best-Dressed Stars Are Bringing Their Fashion A-Game to Toronto
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.