Swimsuits for All's New Campaign is Full of Feel-Good, Body-Positive Vibes

The bathing suit brand I need in my life right now.

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Clothing, Red, Leg, Beauty, Human leg, Thigh, Fashion, Muscle, Fun, Blond,
(Image credit: Courtesy of Swimsuits For All)

You’ve heard of the power woman pantsuit, now it’s time to embrace the power swimsuit. In a new campaign, Swimsuits For All encourages women to evoke the same confidence in a bikini as they would in their work uniforms. And to promote that idea, the online retailer—known for spreading body positive messages—tapped several different faces for their "Power Suit" ads.

Leotard, Swimwear, Choreography, Performing arts, Fun, Bikini, Dancer, Event, Sportswear, Competition,

(Image credit: Courtesy of Swimsuits For All)

The diverse group includes curve model Ashely Graham, actress Brook Shields, reality star Angelina Simmons, professional swimmer Pat Gallant Charette, and nurse practitioner Katie Duke. Each woman brings her own unique perspective and persona and, together, they equal a force for shaping the conversation around diversity and size inclusivity.

As the ad campaign's images prove, no matter what your age or size might be, you will look freaking great in a swimsuit. See all the empowering photos from the shoot, ahead. Then if you're feeling inspired, shop the exact swimsuits, ranging from sizes 4 to 24.

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Brooke Shields Swimsuits For All

(Image credit: Courtesy of Swimsuits For All)

Swimsuits For All pioneer red bikini, $51 SHOP IT

Clothing, One-piece swimsuit, Eyewear, Polka dot, Swimwear, Sunglasses, Monokini, Pattern, Shoulder, Fashion,

(Image credit: Courtesy of Swimsuits For All)

Swimsuits For All tankini, $48 SHOP IT

Clothing, Black hair, Beauty, Long hair, Model, Thigh, Bikini, Leg, Photo shoot, Fashion,

(Image credit: Courtesy of Swimsuits For All)

Swimsuits For All hipster bikini, $47 SHOP IT

Clothing, Leotard, One-piece swimsuit, Blond, Beauty, Sportswear, Arm, Shoulder, Thigh, Muscle,

(Image credit: Courtesy of Swimsuits For All)

Ashley Graham x Swimsuits For All swimsuit, $58 SHOP IT

Clothing, Red, Leg, Beauty, Human leg, Thigh, Fashion, Muscle, Fun, Blond,

(Image credit: Courtesy of Swimsuits For All)

Ashley Graham x Swimsuits For All white swimsuit, $62 SHOP IT

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Ashley Graham backstage

(Image credit: Getty images)

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Marina Liao
Fashion Editor

Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.