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    1. Fashion

    Gucci's Diana Bag Is Worth the Splurge

    Make this legacy bag your newest summer accessory.

    Sara Holzman#039;s avatar
    By Sara Holzman
    Published 7 July 2021 In Features

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    Gucci bag
    (Image credit: Courtesy of Gucci/Morgan McMullen)
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    Welcome back to Worth It, a bi-weekly breakdown of the new pieces we adore. If it's featured here, consider this our permission to splurge on it. Read on for the product you don’t want to live without.

    The Accessory: Gucci's Diana Bag

    Gucci Diana bag

    (Image credit: Gucci)

    Gucci Diana bag

    (Image credit: Gucci/Morgan McCullen)

    As fashion editors we're enamored with a finely crafted heritage piece, and few do it better than Gucci's Creative Director Alessandro Michele, who has, naturally, struck again.

    This summer, the Italian fashion house released the latest evolution of the Diana bag, a structured bamboo-handle tote, decorated with shiny gold hardware. Its namesake, Princess Diana, was often pictured wearing the sophisticated carryall after it was initially released in 1991. Diana die-hards will no doubt want a piece of history for themselves, but any handbag lover will find that the tote is royally adaptable to suit a multitude of lifestyles. In fact, it's the perfect everyday bag.

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    Reimagined in three different sizes— a mini, small, and medium—each bag comes with detachable neon leather belts, an ode to the utilitarian bands that were used to maintain the shape of the firm bamboo handles. While it's unclear how many versions of the bag Princess Diana owned, it'll be hard to pick just one for yourself with seven different color ways, ranging from emerald green to rosy pink. It's quickly become a favorite among celebrities like Sienna Miller and Jodie Turner-Smith—and at long last you can give your Jackie bag the day off.

    Shop the Gucci Diana Tote Here:

    gucci diana bag

    Gucci Diana Mini Tote Bag
    $2650.00 AT GUCCI.COM

    gucci diana bag

    Gucci Diana Mini Tote Bag
    $2650.00 AT GUCCI.COM

    gucci diana bag

    Gucci Diana Small Tote Bag
    $3100.00 AT NET-A-PORTER.COM

    gucci diana tote

    Gucci Diana Mini Tote Bag
    $2650.00 AT FARFETCH.COM

    Marie Claire Newsletter

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    Explore More
    Accessories Diana
    Sara Holzman
    Sara Holzman
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    Style Director

    Sara Holzman is the Style Director at Marie Claire, where she oversees fashion coverage spanning seasonal trends, celebrity style, designers, Fashion Month, and shopping. With more than a decade of experience in fashion media, she has held roles at Condé Nast’s Lucky and Self and contributed style and travel coverage to Equinox’s Furthermore. A graduate of the Missouri School of Journalism, Sara is based in New York City, where she writes about fashion through both an industry and personal lens, including the realities of getting dressed as a working mom. Follow her on Instagram at @sarajonewyork.

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