Taylor Swift Finally Graces the Kansas City Chiefs vs. Detroit Lions Game in a Custom Jersey and Louis Vuitton Earrings

She made her first on-screen appearance of the season in twists on her WAG style staples.

Taylor Swift wearing a custom jersey for the Kansas City Chiefs vs Detroit Lions football game
(Image credit: Getty Images)

It's been a long time coming: Taylor Swift is finally back in the Arrowhead Stadium stands for the October 12 match-up between the Kansas City Chiefs and Detroit Lions. And no, she's not concealing her game-day outfit behind a screen this time around.

Taylor Swift was front-and-center in a suite to cheer for her fiancé, Travis Kelce, at the Sunday night game. Her turn on the broadcast was faster than a surprise interception, but it was enough to glimpse her first official, televised look of the season: an oversize, custom jersey styled like a dress. All her WAG style signatures fans have missed—a blend of runway designers, sentimental jewelry, and No.1 fan gear—were back on display.

taylor Swift at the Kansas City Chiefs game wearing a Ganni jersey

Taylor Swift attended the Kansas City Chiefs vs. Detroit Lions game at Arrowhead Stadium.

(Image credit: Getty Images)

Swift and stylist Joseph Cassell Falconer pulled what first appeared to be a retro Chiefs jersey, in black with the team's name embroidered in bright red. "Have a nice day, please recycle!" appeared in white beneath the team logo, and a red "13" was splashed across the back. Those touches helped ID the find as hailing from Ganni: the Copenhagen Fashion Week standout that also designed Swift's favorite recording studio New Balance sneaker collaboration during her Taylor's Version sessions. In a statement to Marie Claire, Ganni confirmed the piece was a "custom cycora dress." The paneled, '80s-inspired number first appeared on Ganni's Spring 2025 runway, styled over wide-leg red trousers.

Scandi brands like Ganni are a new choice for a Chiefs game, but Swift otherwise stayed true to her end zone signatures. Her hair was pulled into a high ponytail, the better to show off a pair of Louis Vuitton logo hoop earrings. She swapped out her Life of a Showgirl French manicure for glittering gold tips—a surefire way to enhance her diamond engagement ring by Artifex Fine. From afar, a stack of gold necklaces glittered above her jersey's open neckline.

Taylor Swift attending the Kansas City Chiefs Detroit Lions game wearing a black jersey with her engagement ring

A brief glimpse at Taylor Swift's outfit during the Kansas City Chiefs vs. Detroit Lions game on October 12.

(Image credit: NBC/Peacock)

a model wearing the Ganni jersey Taylor Swift would modify for the Chiefs game

Taylor Swift's jersey first appeared on Ganni's Spring 2025 runway.

(Image credit: Launchmetrics)

Initially, Swift's look otherwise remained a mystery from the waist down. Photos taken at an after-party revealed the singer had cinched her waist with a belt by The Row. She tied the whole look together with buckled Vivienne Westwood boots. At Arrowhead Stadium, cameras did manage to catch the singer catching up with Indiana Fever star Caitlin Clark and father-in-law-to-be Ed Kelce inside the suite.

This NFL season, Taylor Swift has so far taken a low-key approach to supporting fiancé Travis Kelce on game day. She's reportedly snuck into the stadium to cheer for him without getting snapped by cameras—and her outfits have only surfaced in photos from fellow Chiefs wives and girlfriends days afterward. But with The Life of a Showgirl's record-shattering debut week—and flurry of late-night interviews—behind her, she seems ready to celebrate in plain sight.

Taylor Swift at the Kansas City Chiefs game

Taylor Swift has been a constant presence at Travis Kelce's Kansas City Chiefs games, including the 2025 Super Bowl.

(Image credit: Getty Images)

For the past two seasons, Taylor Swift's Kansas City Chiefs style has been as intentional as any look for a stop by The Tonight Show Starring Jimmy Fallon or an album photoshoot. The singer has sourced a range of vintage Chiefs T-shirts and jackets; full-on runway looks by the likes of Chanel and Louis Vuitton; and tried-and-true official gear to show her team spirit. These outfits always incorporate heavy helpings of Chiefs red—plus coordinating red lipstick and a knee- or thigh-high leather boot.

Taylor Swift at Arrowhead STadium wearing a vintage Kansas City Chiefs jersey

On game day, Taylor Swift often mixes designer pieces with vintage fan gear and rare jewelry.

(Image credit: Getty Images)

No matter the final score between the Kansas City Chiefs and Detroit Lions, Taylor Swift's appearance is a touchdown for fans who've waited all season to see her in the stands. There are even more onscreen scores to come. On October 13, the singer revealed on Good Morning America an Eras Tour documentary is headed to Disney Plus this December.

Editor's note: This story has been updated to include a styling credit confirmation from Ganni.

Halie LeSavage
Senior Fashion News Editor

Halie LeSavage is the senior fashion news editor at Marie Claire, leading can't-miss coverage of runway trends, emerging brands, style-meets-culture analysis, and celebrity style (especially Taylor Swift's). Her reporting ranges from profiles of beloved stylists, to breaking brand collaboration news, to exclusive red carpet interviews in her column, The Close-Up.

Halie has reported on style for eight years. Previously, she held fashion editor roles at Glamour, Morning Brew, and Harper’s Bazaar. She has been cited as a fashion expert in The Cut, CNN, Puck, Reuters, and more. In 2022, she earned the Hearst Spotlight Award for excellence in journalism. She holds a bachelor’s degree in English from Harvard College. For a closer look at her stories, check out her newsletter, Reliable Narrator.