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    1. Fashion
    2. Summer fashion

    Goodbye, String Bikini—Swap In This Chic Summer '25 Swimwear Trend Instead

    It's rebranded as a cool-girl staple.

    Emma Childs#039;s avatar
    By Emma Childs
    Published 18 June 2025 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    a collage of women and Bella Hadid in tankinis, swim shirts, and board shorts
    (Image credit: Free People, Frankie's Bikinis x Bella Hadid, Staud)
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    If you haven't read Marie Claire's 2025 swimwear trend report yet, here's the top-line takeaway: fuller coverage swimsuits are having their moment in the sun. Tankinis are back (thanks largely to Bella Hadid's collaboration with widely-beloved swimwear brand Frankie's Bikinis). Board shorts have shed their surfer bro connotations and become the core component of a cool girl's beach outfit. And swim shirts—yes, the sun-safe rash guards your mom made you wear as a pasty pre-teen—are poised to be summer 2025's sleeper hit.

    I'm on board with a modest swimwear trend for a few reasons. To start, my confidence comes from comfort, so, personally, I'm more at ease in swimsuits with fuller coverage. I prefer to be strapped into a swim top that covers my upper ribs as opposed to a stringy triangle bikini—that way, I can enjoy a swim without worrying a boob will accidentally pop out for the whole beach to see.

    I'm also finally listening to what MC's beauty editors have been telling me for years: sun care is sexy. Since it can be a hassle to reapply sunscreen products every two hours—not to mention taking care to apply it properly—I like that swimwear made of SPF-infused fabrics and cut in full-coverage silhouettes takes that task off my plate.

    Latest Videos FromMarie Claire
    Watch full video here:

    Bella Hadid wearing a red and white gingham tankini top from Frankie#039;s Bikinis

    Bella Hadid modeling a gingham, bandana-style bikini top from her collaboration with Frankie's Bikinis.

    (Image credit: Frankie's Bikinis)

    Lastly, full-coverage swimwear is a closer match to ready-to-wear, meaning the pieces lend themselves to mixing in with the rest of my wardrobe. As Laura Kirk De Valencia, the fashion Substack La Deeply Shallow author, previously told me, "SPF fabric has this subtle shine that makes swim shirts great for texture play, paired with something matte like denim or raw silk to create contrast." Since I'm a fashion editor whose brain is programmed to run outfit combinations at all hours of the day, this is perhaps the most exciting prospect. With distressed denim cut-offs or a sequined midi skirt, the beach-to-dinner-and-drinks opportunities are endless with the right rash guard.

    If you, like me, are excited by the prospect of a cropped cami you can safely swim laps in and waterproof Bermuda shorts you can wear to après-sun Aperol spritzes, you'll enjoy my edit of swimwear below. Keep scrolling to discover the season's best—and surprisingly cute—options of fuller coverage styles from reliable retailers like J.Crew and Free People, as well as cult-favorites swim labels like Frankie's Bikinis and Left on Friday.

    Summer's Best Tankinis

    2025 picks up where 2024's tankini trend left off but broadens the category to include more than just the sports-minded styles you've seen on retailer racks for decades. Staud's rainbow-striped cami top could easily be dressed up with tailored jeans and leather flip-flops for a happy hour, while Land's End square-neck tankini will slot nicely into an adult going-out outfit.

    Staud Cleo Tankini Top

    Staud
    Cleo Tankini Top
    $115
    SHOP NOW

    Womens Square Neck Underwire Square Back Tankini Swimsuit Top

    Lands' End
    Womens Square Neck Underwire Square Back Tankini Swimsuit Top
    $85
    SHOP NOW

    X Bella Hadid Springtime Bikini Top - Lover#039;s Lane

    Frankies Bikinis
    X Bella Hadid Springtime Bikini Top - Lover's Lane
    $125
    SHOP NOW

    The Contour Surf Tank

    Free People
    The Contour Surf Tank
    $80
    SHOP NOW

    Andie Swim, The Siren Swim Tank

    Andie Swim
    The Siren Swim Tank
    $62
    SHOP NOW

    Eva Bikini Top

    BEACH RIOT
    Eva Bikini Top
    $98
    SHOP NOW

    Acacia Costa Surf Top

    Free People
    Acacia Costa Surf Top
    $132
    SHOP NOW

    Evelyn Tankini Top

    MORE TO COME
    Evelyn Tankini Top
    $52
    SHOP NOW

    Summer's Best Swim Shirts

    I was pleasantly surprised to see how much design development has occurred in the rashguard world. Left on Friday's short-sleeved and mock-neck cropped top in cherry red is a personal favorite because I have a pair of ruby and white polka-dot pants that would complement perfectly. Paolina Russo and Lemlem's graphic swim shirts also rank high on my list as an unexpected statement top to pair with simple, baggy blue jeans.

    Left on Friday Rays Short Sleeve Top - Sweet Chili Heat

    Left on Friday
    SunDays Rays Short Sleeve Top - Sweet Chili Heat
    $85
    SHOP NOW

    Seea Sila Surf Rashguard

    Free People
    Seea Sila Surf Rashguard
    $110
    SHOP NOW

    Azeb Stripe Rib Rashguard

    lemlem
    Azeb Stripe Rib Rashguard
    $195
    SHOP NOW

    Sunseeker Ls - Cold Brew

    Left on Friday
    SunDays Sunseeker Ls
    $100
    SHOP NOW

    Crush Long Sleeve Crop Rashguard

    Vuori
    Crush Long Sleeve Crop Rashguard
    $98
    SHOP NOW

    Short Sleeve Mesh Rashguard

    Paolina Russo
    Short Sleeve Mesh Rashguard
    $261
    SHOP NOW

    Summer's Best Board Shorts

    While I still appreciate a cheeky, bordering-on-thong bikini bottom, I like the adaptability of a board short. Teamed with a frilly boho blouse for an aesthetic clash or a Breton striped shirt to level up the nautical feel, waterproof swim trunks are swiftly becoming my favorite controversial summer trend.

    Staud Harbor Board Shorts

    Shopbop
    Staud Harbor Board Shorts
    $195
    SHOP NOW

    Hammies Cabana Trunks

    Free People
    Hammies Cabana Trunks
    $85
    SHOP NOW

    5quot; Quick Dry Elastic Waist Board Shorts Swim Cover-Up Shorts With Panty

    Lands' End
    5" Quick Dry Elastic Waist Board Shorts Swim Cover-Up Shorts With Panty
    $36
    SHOP NOW

    Agua Bendita Joe Surf Trunks

    Free People
    Agua Bendita Joe Surf Trunks
    $148
    SHOP NOW

    5quot; Board Shorts

    Lands' End
    5" Board Shorts
    $33
    SHOP NOW

    Staud Pier Board Shorts

    Shopbop
    Staud Pier Board Shorts
    $175
    SHOP NOW

    Laguna Swim Short Bottoms

    Sunsets
    Laguna Swim Short Bottoms
    $88
    SHOP NOW

    Terrazo Tile Cover-Up Shorts

    Tommy Bahama
    Terrazo Tile Cover-Up Shorts
    $100
    SHOP NOW

    Explore More
    Bella Hadid
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.
    Emma Childs
    Emma Childs
    Social Links Navigation
    Former Fashion Features Editor

    Emma Childs is the former fashion features editor at Marie Claire, where she explored the intersection of style, culture, and human interest storytelling. She covered zeitgeist-y style moments—like TikTok's "Olsen Tuck" and Substack's "Shirt Sandwiches"—and has written hundreds of runway-researched trend reports. Above all, Emma enjoys connecting with real people about style, from designers, athlete stylists, politicians, and C-suite executives.

    Emma previously wrote for The Zoe Report, Editorialist, Elite Daily, and Bustle, and she studied Fashion Studies and New Media at Fordham University Lincoln Center. When Emma isn't writing about niche fashion discourse on the internet, you'll find her shopping designer vintage, doing hot yoga, and befriending bodega cats.

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