The New Hollywood It Bag Looks Like a Capri Sun and Costs $1,600

Friends, countrymen, fashionistas—lend me your two seconds of internet attention. The new "It" bag is here, and if it looks familiar that's because you probably stuffed a very similar looking item into your Winnie the Pooh lunchbox circa '89 to '10.

This "Metal Crisp Packet Clutch" by buzzy designer Anya Hindmarch is available for $1,595—and even with its resemblance to a Capri Sun juice packet, it's flying off the shelves and into the hands of basically every Hollywood A-lister and up-and-coming star.

Here's Kerry Washington carrying it at the GLAAD Awards:

Here's Lily James going for some metallic flair at the Cinderella press stop in Mexico City:

Rosamund Pike also sported the clutch at the W magazine Golden Globes party:

And even Olivia Wilde wore the cool clutch (in gold, ooooh!) to the Elle Awards:

The bag features a metallic shell, soft suede inner lining, and a detachable shoulder strap. And while it may be an investment piece, who doesn't want a bit of chic nostalgia every time they search for their lipstick?

(Side note: Does it come in Pacific Cooler?)

You should also check out:

10 Bags You Should Splurge On Because They're Just That Good

10 Very Serious, Very Important* Ways to Spend Your Tax Return

The History of the "It" Bag