Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career Money
    • Health Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food Cocktails
    • About Us
    • Subscribe
    • Sex Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes amp; Gardens

    Delivered Daily

    Homes Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Fashion
    2. Celebrity Style

    The Secret World of Red-Carpet Fluffers

    "More than meets the eye" doesn't even begin to cover it.

    By Chelsea Peng
    Published 5 June 2015 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Flooring, Event, Dress, Carpet, Coat, Suit, Premiere, Public event, Red carpet, Ceremony,
    (Image credit: Getty)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    If Taylor Swift's crew has graduated from friend-group-with-a-handbook to the corps d'élite of young, female famous people, then celebrity stylists are S.H.I.E.L.D, circa Nick Fury.

    One of their most important duties is red-carpet fluffing, or when they walk a few paces behind Beyoncé or Ciara or whomever and arrange their Givenchy gowns so that they drape becomingly for the camera. But, as we learned when we spoke with three stylists who've held Hollywood's highest-earning/most popular/chicest trains in their hands, it's so much more than shifting around some tulle.

    That's right—and some red-carpet appearances are actually *better*-planned than, say, that one disastrous time in Cuba. "Even before a celebrity leaves the room, there is a conversation that is had about what's going to happen and who's going to go with her," says Eric Archibald, costume designer and stylist to Jennifer Hudson. "I'll go through poses with her and tell her how to stand, how to hold her feet, whether to put the left hand up or the left hand down, pretty much making sure whatever gown she's wearing is portrayed in the best light."

    Latest Videos FromMarie Claire
    Watch full video here:

    Then there's the whole question of getting there. If you're wearing a huge, fluffy gown, you simply cannot take a sedan because of the creasing, says stylist Marni Senofonte, who's worked with everyone from Kim Kardashian to Mary J. Blige to Beyoncé and Nicki Minaj on the "Feeling Myself" video. "There have been times when I have been in a car with someone who has almost had to lay themselves out so we don't get wrinkles. It's so funny though because these images are captured and you don't really think about everything that went into it. All of the criticism comes from that picture, but you forget about the logistics."

    Speaking of haters, a great feminist point from Beyoncé's stylist Ty Hunter on *why* they have to take getting ready so seriously: "It's so hard for women, the whole process of the carpet. When they get dressed, they feel beautiful, but they have to worry about getting attacked the next day. It's just a lot."

    "There's been a time when I wasn't able to get dressed because we went over in the fitting and things happened, so it's like, 'Oh god, I can't even put my suit on,'" says Hunter. "So I ended up going to the Met in some cargo pants and tennis shoes. If I'm able to put a tuxedo on, then great. Everyone wants to look great, but as far as bending down and doing my job, you may catch me in a few photos with a frown. I'm not going to be smiling the whole time. The day you see me in every photo smiling, I'm no longer working—I'm there attending. But that's just what it is. At the end of the day, it's about your client being happy and looking great in every photo."

    For the record, Archibald says he aims to look "as sleek and tailored as possible," and Senofonte likes sporting sweats with a pair of treaded Alaïa booties she says she could wear to climb Mount Kilimanjaro. (She also advises against low-rise jeans because of, you know, the crack.)

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    "Last year at the Billboard Awards, Kelly Rowland was pregnant and we didn't want to tell anyone yet, so there was a little bit of a moment where I was constantly looking at her stomach to see if she was sucking in or not sucking in," Senofonte says. "She was far enough along that, if she let her breath out, you would see a bump. Another thing with that dress was letting her legs show, so I was constantly trying to open up the dress so you could see the two high slits—constantly making her push her leg out and suck her stomach in."

    Human, Human body, Shoulder, Flooring, Joint, Waist, Style, Carpet, Abdomen, Fashion,

    (Image credit: Getty)

    "So many people pooh-pooh stylists," Senofonte says. "They're like, 'Oh, you're a glorified shopper.' And it's like, "Yeah, we do shop but what we do is valuable.' It's like that scene in The Devil Wears Prada where Meryl Streep explains the blue sweater. It's not just a dress. Thoseemerald earrings Angelina Jolie wore on the red carpet? I've been asking Lorraine Schwartz to do a short movie about the power of that one pair of earrings, because that one pair of emerald earrings Angelina wore to the Oscars changed the emerald industry, which was kind of tanking. People who don't even know I know Lorraine Schwartz, like emerald dealers, they think of her as this god, that she revitalized the industry. It's really amazing."

    Chelsea Peng
    Social Links Navigation
    Assistant Editor

    Chelsea Peng is a writer and editor who was formerly the assistant editor at Marie Claire. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.

    Latest in Celebrity Style
    Ayo Edebiri 2026 Emmys red carpet
    Celebrity Style Ayo Edebiri Sticks to Her Winning Red Carpet Formula at the Emmys
    Grace Gummer and Louisa Jacobson red carpet looks at the 2026 Emmy Awards
    Celebrity Style Meryl Streep's Daughters Make Their Mom Proud on the 2026 Emmys Red Carpet
     
     
    Emmys Best Dressed Red Carpet
    Celebrity Style The Best-Dressed Stars at the 2026 Emmys
    collage of celebrities wearing the red-and-purple color combination trend for The A-List Edit
    Celebrity Style The Shockingly Chic Color Combo That's Taking Over the Runways and My FYP
     
     
    Latest in News
    A split image of Prince Harry kissing Lilibet and Harry and Lilibet skiing
    Royals Princess Lilibet Shares One of Mom Meghan's Favorite Hobbies
    Ayo Edebiri 2026 Emmys red carpet
    Celebrity Style Ayo Edebiri Sticks to Her Winning Red Carpet Formula at the Emmys
     
     
    a white woman in a gold dress with dark brown hair
    Nails Selena Gomez's 2026 Emmys Manicure Is All About a "Frosted Sunset" Finish
    US actress Zendaya presents the Outstanding Lead Actress in a Comedy Series award to US actress Jean Smart onstage during the 78th Primetime Emmy Awards at the Peacock Theatre at LA Live in Los Angeles on September 14, 2026.
    Culture We're Tracking Every Can't-Miss Moment From the 2026 Emmys
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.