J.Crew’s New Campaign Puts an It-Girl Spin on All-American Summer Camp Style
Striped rollneck sweaters, bright swimwear, and sporty staples deliver a heavy dose of nostalgia and fun.
Some of my favorite memories come from summer camp: swimming in the lake, sharing stories around the bonfire, and playing yard games. Doubling down on the nostalgic vibes, J.Crew's latest campaign takes me right back to those unforgettable summer moments.
In the Camp Crew campaign, J.Crew sets its just-debuted summer collection against an idyllic camp backdrop, featuring some familiar faces. The campaign reunites iconic 2010s supermodels Jasmine Tookes, Josephine Skriver, Martha Hunt, Sara Sampaio, and Taylor Hill.
Together, they shoot archery and lounge lakeside in classic All-American-style staples. There's the iconic Rollneck sweater in maritime stripes and fish motifs, brightly hued bikinis, and layered T-shirts and button-downs, alongside playful summer accessories. Every look feels fun, yet classic and functional—and a little off-kilter in that perfectly J.Crew-ified way.
The 'Camp Crew' campaign delivers a heavy dose of nostalgia with retro swimwear, primary colors, and staple T-shirts.
If there was any doubt about the brand's authority on summer fashion, this campaign clears it up. The collection encapsulates every must-buy summer trend. Splashes of in-demand colors like chartreuse and strawberry red are everywhere, along with lots of stripes, a staple summertime print, and a hallmark of the brand's vintage-inspired range.
I can't help but want to pack my weekender and head upstate, but because I can't, I'll settle on the next best thing: shopping the collection. Dive into all of the Americana goodness below.
Marie Claire editors are obsessed with J.Crew's Rollneck sweaters.
This colorway is obsession-worthy.
To add to your graphic T-shirt rotation.
If you prefer swimsuits with a bit more coverage, this one will be up your alley.
Moss green is a current fashion-girl favorite.
I'm convinced this red one-piece will look great on anyone.
Pick up this T-shirt for an easy way to add more color to your basics collection.
I never knew I wanted a sardine sweater until now.
Board shorts are going to be everywhere this season.
I wouldn't be surprised if this became the It bag in the Hamptons this summer.
I'm adding more strawberry red to my summer wardrobe starting with this tee.
Boat shoes like these are all I want to wear.
You'll turn to this breezy tee year after year.
Shorts so soft, you won't want to take them off.
Sporty and chic.
Flip-flops are undoubtedly the shoe of summer.
These are the perfect shorts to pair with a rollneck sweater.
I'm not usually a hat girl, but this pick may have won me over.
These jelly sandals are simply adorable.
What a fun silk bandana!
The next time you're tempted to throw on a white tank top, opt for this elevated knit instead.
I'd pair this tee with Bermuda shorts and flip-flops for an easy, put-together look.
