Every Beauty and Fashion Item on a Cool Girl's Wish List
We cracked the code.
Most Coveted is a bi-weekly shopping series sharing our editors' curation of the must-know items they can't stop thinking about.
Living in New York City means seeing brands and trends emerge right before your eyes, spotting the most coveted pieces IRL, and having all the best shops at your disposal at all times. This may be a controversial take, but New Yorkers are inherently good gift-givers solely due to how accessible great gifts are, and the holidays are our time to shine. We know exactly what to get fashion enthusiasts and beauty lovers, and we don't stop at viral products. Our loved ones deserve the hidden gems, the unexpected thrills, and the trendy products that are just hitting the scene—along with the items everyone knows and loves, of course. That's exactly what we have for you below. Keep scrolling to see all the best beauty and fashion gifts on the market right now.
BEAUTY
Emphasis on single pass. The extra-long ceramic plates style more hair in less time and leave your strands with a silky smooth finish.
For the friend who's always on the go, but never has a hair out of place.
Consider this my new night light. It uses red light and near-infrared light therapy to visibly smooth fine lines, rejuvenate the skin, and give a toned appearance.
Let the smell of freshly washed linens fill their space.
Give the gift of self-care. This hair mask specifically targets breakage and is formulated to help improve overall hair strength.
Since we're on the topic of masks, here's how to wake up with moisturized lips. Packed with hydrating ingredients like hyaluronic acid and shea butter, your loved ones will never stop reaching for this.
Dry season doesn't stand a change against this luscious set.
This is a best seller for a reason. Add a bright flush of color to your lips and cheeks without all the extra steps.
We could all use some fresh brushes to keep our everyday makeup routines looking flawless.
Your friend group's resident fragrance snob deserves options. Give them six new scents to test and fall in love with.
This palette has just about every shade you could possibly need for party season and beyond.
Meet the eye treatment that does it all. It targets fine lines, wrinkles, eye bags, and dark circles. Plus, the reviews are impressive.
FASHION
Elegant.
The internet's favorite shoulder bag is back in stock and ready to be styled. You know what to do.
LBD but make it coquette. The bow details turn an otherwise simple black dress into a conversation starter.
Chocolate brown is the color trend editors are swooning over. Prepare to see this cape coat all over your social media feeds soon.
This is the kind of bag you struggle to pass down to your kids because it's just that chic and timeless.
New Year's Eve party dress, is that you?
Suddenly, getting ready for the gym isn't that daunting.
And the matching leggings, of course.
PSA: You don't have to sacrifice style to dress comfortably. This open, mesh-like stitch pattern is so elevated.
Boat shoes are back. Gift accordingly.
This draped cowl-neck number does all of the work. Wear with simple bottoms and a strappy heel.
You can RSVP "yes" to every calendar invite knowing you'll have a cute pair of heels to throw on with your look.
I see adidas sneakers all day every day in NYC, but I have yet to see this colorway. Grab this pair before it sells out.
This shoe sits perfectly at the intersection of posh and practical.
These add the perfect amount of edge to any look.
It's rare to find a pair of heels this tall with glowing reviews about how comfortable they are. If you're looking for a sign, this is it.
Calling all sneakerheads. These viral Sambas won't be in stock for long.
Your holiday party dresses just met their match.
