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    1. Home

    16 Beach Towels That Almost Look Too Pretty to Use

    Summer is here, baby!

    Rachel Epstein#039;s avatar
    By Rachel Epstein
    Published 4 June 2021 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

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    (Image credit: Design by Morgan McMullen)
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    Hi, yes, it's me—the girl who has been living in South Florida throughout the pandemic and will now be heading running to the beach at least once per week to make up for lost time. For those of you also planning to head to the beach safely this summer, make sure to bring an Instagram-approved beach towel like one of these picks, ahead. After all, did you really go to the beach if you didn't post a picture of yourself on the 'gram?

    Beach Towel

    Brooklinen Beach Towel
    $65.00 AT BROOKLINEN.COM

    Tanning for hours (after applying sunscreen, of course) feels like a dream on this bright funky Brooklinen towel that's super soft and absorbent.

    Sunnylife Luxe Beach Towel

    Sunnylife Luxe Beach Towel
    $60.00 AT NORDSTROM.COM

    Manifest a beach day that ends in a gorgeous sunset by whipping out this velour towel from Sunnylife.

    Rainbow Cabana Beach Towel

    Anthropologie Rainbow Cabana Beach Towel
    $58.00 AT ANTHROPOLOGIE.COM

    Show your pride all summer long with this eco-friendly cotton rainbow pick.

    Indigo Sun Towel

    Slowtide Indigo Sun Towel
    $29.95 AT SLOWTIDE.CO

    2005 or 2023? If you're too lazy to tie-dye your own towel, Slowtide has you covered.

    Organic Woven Stripe Beach/Pool Towel

    West Elm Organic Woven Stripe Beach/Pool Towel
    $29.50 AT WESTELM.COM

    This organic West Elm towel screams, "I belong in the Hamptons!"

    Warner Beach Towel

    Missoni Warner Beach Towel
    $275.00 AT MISSONI.COM

    Expect to receive plenty of compliments on Missoni's bestselling Warner beach towel that brings all of the retro vibes.

    Zodiac Cancer Sign Towel

    Society6 Zodiac Cancer Sign Towel
    $20.99 AT SOCIETY6.COM

    The Cancers in your life absolutely need this gorgeous towel from artist Tabitha Brown of The Pairabirds, equipped with the sign's crab symbol and a vase on top of books that signals where they really want to be: home.

    Duo Striped Warm Beach Towel

    Sun Squad Duo Striped Warm Beach Towel
    $10.00 AT TARGET.COM

    For a pretty and affordable option, shop this striped towel from Target that feels instantly calming upon first glance.

    Tiger Cotton Beach Towel

    Jonathan Adler Tiger Cotton Beach Towel
    $90.00 AT BLOOMINGDALES.COM

    Towel or fancy rug that belongs in your living room? Either way, it was made for the 'gram.

    Toni Morrison Towel

    Society6 Toni Morrison Towel
    $20.99 AT SOCIETY6.COM

    What's more meta than reading Beloved at the beach while sitting on a Toni Morrison towel?

    Capri Fouta Beach Towel

    Serena Lily Capri Fouta Beach Towel
    $58.00 AT SERENAANDLILY.COM

    Feel like you're on a staycation thanks to Serena Lily's pastel Capri beach towel, designed with dainty fringe detailing on both ends.

    Sunnylife x Absolut Elyx Towel

    Sunnylife x Absolut Elyx Towel
    $59.00 AT ABSOLUTELYXBOUTIQUE.COM

    Get the party started with this Sunnylife x Absolut Elyx cotton towel that can basically double as a thick blanket.

    Sunlight Towel

    Society6 Sunlight Towel
    $20.99 AT SOCIETY6.COM

    Artist Tabitha Brown of The Pairabirds' work is too good not to include another towel of hers. This pick is channeling the love and light we could all use right now.

    School Uniform Rugby Stripe Beach Towel

    Lands' End School Uniform Rugby Stripe Beach Towel
    $29.95 AT LANDSEND.COM

    Head to Martha's Vineyard with this customizable rugby stripe towel from Lands' End.

    T-Tile Terry Beach Towel

    Tory Burch T-Tile Terry Beach Towel
    $128.00 AT TORYBURCH.COM

    Luxury lovers will appreciate Tory Burch's oversized, super-absorbent, reversible towel perfected with fringe on both ends. It's also available in navy, green, light blue, yellow, and pink.

    Sunny Stripe Beach Towel

    Snowe Home Sunny Stripe Beach Towel
    $42.50 AT SNOWEHOME.COM

    Go back to the basics with this lightweight black-and-white striped towel from Snowe that's apparently "wider than a twin bed." It would make for an ideal beach blanket to doze off on—just don't forget your sunscreen!

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.
    Rachel Epstein
    Rachel Epstein
    Social Links Navigation

    Rachel Epstein is a writer, editor, and content strategist based in New York City. Most recently, she was the Managing Editor at Coveteur, where she oversaw the site’s day-to-day editorial operations. Previously, she was an editor at Marie Claire, where she wrote and edited culture, politics, and lifestyle stories ranging from op-eds to profiles to ambitious packages. She also launched and managed the site’s virtual book club, #ReadWithMC. Offline, she’s likely watching a Heat game or finding a new coffee shop. 

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