Welcome to Marie Claire's 2025 Fragrance Awards

Our second annual review of the year's best perfumes and scented products.

collage of hotel lobby candle, malin and goetz sage room spray, mind games M8 candle, homecourt cocomoi candle, loewe tomato candle, laundress detergent, diptyque diffuser, miss dior perfume, and amouage decision on a cream colored background
(Image credit: Shelby Rodriguez)

Ask the Marie Claire beauty team for a fragrance recommendation, and you're going to get dozens of clarifying questions. A fragrance for the office? Or, date night? Do you like vanilla? Floral? Amber? Are we thinking of layering with body care or seeking out one beast-mode perfume? Maybe a body oil?

That's the thing about fragrance: it's personal and there's no one-size-fits-all. But our testing team was filled with a bunch of fragrance snobs with very different preferences—all of whom take the testing process very seriously. With nearly 1,000 entries, we spent weeks putting a variety of scents to the test, evaluating their level of uniqueness, staying power, and, of course, how many compliments they raked in.

Throughout the process, we've rediscovered old classics, been introduced to small batch niche brands, and found buzzy new fragrances to add to our every-growing collections. These 62 winners have something for everyone and every fragrance taste—and will, without question, have you smelling really, really good.

Best Overall Fragrances

Finer'y Not Another Blue Eau de Parfum, Costa Brazil Aroma Eau De Parfum, Phlur Missing Person Eau de Parfum, Miss Dior Eau de Parfum, Jil Sander Black Tea, Prada Paradigme, Hermes Barénia, Dedcool Mochi Milk, Guerlain L'art & La Matiére Vétiver, Nette Lemon Puff, Victoria Beckham 21:50 Reverie Eau de Parfum on a cream cloth.

(Image credit: Monika Lis)

Best Scent Families Fragrances

Henry Rose Dave, Orebella Salted Muse Perfume, Amouage Decision, Ledda Bourbon Brûlee, Glossier You Fleur, Burberry Oud Intense, Byredo Blanche, 27/87 Per Sé, Replica Never-Ending Summer, Chanel Chance Eau Splendide, St. Rose Out of the Blue, Armani Emporium Stronger With You Parfum on a cream cloth.

(Image credit: Monika Lis)

Best Special Recognition Fragrances

Korres Bargamot + Leather Eau de Cologne, Sidia Soaked: The Solid Perfume, Frederic Malle Portrait of a Lady Eau de Parfum, Bvlgari Eau Parfumée Thé Vert, Kilian Paris Angels' Share Paradis Extrait de Parfum on a cream cloth.

(Image credit: Monika Lis)

Best Fragrance Packaging Innovation

Dries Van Noten Soie Malaquais Eau de Parfum, Next Memory Refillable Solid Perfume, Marc Jacobs Daisy Wild Eau de Parfum Intense, and YSL Libre L'eau Nue Parfum on a cream cloth.

(Image credit: Monika Lis)

Best Hair Body Fragrances

Brunel Renewal Hair and Body Oil, AKT Deodorant Balm in Hay Fever, Sol de Janiero Cheriosa 76 Hair & Body Perfume, Deborah Pagani The Vital Mist, Necessaire The Body Wash Eucalyptus, Tronque Triple Active Body Milk, Laura Mercier Ambre Vanille Serum Body Cream, Patrick Ta Major Glow Nourishing Bronzing Oil, Salt and Stone Deodorant, Sothys Invigorating Shower Gel, Maison Louis MArie Fleur De Vanille Hair and Body Mist, Ouai St. Barts Hair and Body Mist on a cream cloth.

(Image credit: Monika Lis)

Best Home Fragrances

Parfums de Marly Home Diffuser, Diptyque Reed Diffuser, Hotel Lobby Signature Candle, Krigler Jubilee Hermitage Heritage Candle, Nest Benzoin Siam Signature Candle, Flamingo Estate Night Blooming Jasmine & Damask Rose Candle, Mind Games M8 Candle, Loewe Tomato Leaves Candle, L'Avant Multi Purpose Cleansing Spray, The Laundress Detergent in Isle on a cream colored cloth

(Image credit: Monika Lis)

Best Fragrance Collections Gift Sets

DS & Durga I Don't Know What Murder Mystery Fragrance Layering Set, Homecourt Cocomoi Candle, Lancome Absolue Les Parfums Rose or Die, Infiniment Coty Encore en Fois Eau de Parfum, Vyroe Love Eight Fragrance Set on a white cloth.

(Image credit: Monika Lis)

Why Trust Marie Claire

For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

How We Tested

Our testing process for the Best Fragrances of 2025 was incredibly thorough—no winner was selected without hands-on testing from multiple editors. Following the 2025 Fragrance Awards Entries, our team had each fragrance delivered the Marie Claire office. (That's nearly 1,000 fragrances!)

Over the course of four weeks, Marie Claire's Beauty Team—Beauty Director Hannah Baxter, Senior Beauty Editor Samantha Holender, Senior Beauty Writer Danielle Jackson, Beauty Editor Siena Gagliano, and Beauty Writer Ariel Baker—sprayed every single fragrance on blotter sheets, wore the fragrances on our skin for extended periods of time, and scored the fragrances on their packaging, innovation, staying power, and sillage.

Because fragrance is wildly personal, we had at least two editors score every fragrance.

This story appears in the 2025 Changemakers Issue of Marie Claire.

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