Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career Money
    • Health Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food Cocktails
    • About Us
    • Subscribe
    • Sex Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes amp; Gardens

    Delivered Daily

    Homes Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Culture

    All the Fabulous, Over-the-Top Things I Saw at the Olympics

    K-pop dance groups, space simulations, and humanoid robots, to name a few.

    Rose Minutaglio#039;s avatar
    By Rose Minutaglio
    Published 22 February 2018 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Mascot, Teddy bear, Plush, Stuffed toy, Toy, Fur, Textile, Costume, Smile, Bear,
    (Image credit: Rose Minutaglio)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The Olympics are a spectacle to behold—budding technology, futuristic fashion, cultural presentations—and South Korea did not disappoint. I'm in PyeongChang covering the 2018 Games as part of my job as a features editor and thus far I have been offered a drink from a robot, ordered a Coke from a vending machine taller than my childhood home, and watched men in gats (a traditional Korean hat) riding around on segways. As this year's Games wind down, here's a look at some of the best, totally outlandish pageantry of the Winter Olympics, because, let's be honest, the Games are about way more than sports.

    Visually Stunning Opening Ceremonies

    A post shared by ROSE MINUTAGLIO (@minutaglio)

    A photo posted by on

    The opening ceremony kicked off on February 9 at 8 p.m. at the new PyeongChang Olympic Stadium, which seats 35,000 people. Some 2,900 athletes from 92 countries marched into the stadium under their country’s flag during the Parade of Nations. (Team USA marched out to “Gangnam Style" and others came out to K-pop tunes!) As a media member, I sat in the open-air stadium's front row, with a blanket and hand-warmers to brave temperatures that dipped as low as 23 degrees.

    The spectacle featured 1,300 performers and 700 volunteers in one scene and included more than a thousand drones that lit up the night sky in the shape of the Olympic rings. The visual effect was stunning. In another act, performers pushed light boxes around as displays on the floor glowed in celebration of South Korea's enthusiasm for innovation.

    Latest Videos FromMarie Claire
    Watch full video here:

    The ceremony ended with 20,000 fireworks popping 4,200 feet above us.

    Impromptu Parades and K-Pop Dance Parties

    Impromptu parade at the #2018WinterOlympics #Pyeonchang2018 pic.twitter.com/aH7SDEu1r6February 9, 2018

    After arriving in PyeongChang, my first stop was Gangneung Olympic Park to check out the figure skating and hockey arenas. While wandering around, I stumbled across a parade with men dressed in traditional South Korean robes and gats driving segways and women in hanbok, a traditional Korean dress. Boohorang the white tiger, an official Olympic mascot, was riding a float!

    You may like
    • collage of the best red carpet looks at the 2026 TIME100 Sports Gala The Best TIME100 Sports Gala Red Carpet Looks Deserve Medals
    • collage of best red carpet looks at the 2026 ESPY Awards The Best 2026 ESPY Awards Red Carpet Looks Prove the Summer of Sports Isn't Over Yet
    • Christina D#039;Ambrosio at the Harry Styles concert in London I Flew to London for Harry Styles' Together, Together Tour

    pic.twitter.com/xuYrniUiR8February 22, 2018

    On another visit to the park, a crowd began to form near the sculpture of the Olympic rings (a popular Instagram-taking spot) where K-pop dancers were performing to "Like This," by Wonder Girls, a South Korean girl group.

    Fabulous Figure Skating Outfits

    The media seating area at Gangneung Ice Arena, where figure skating events are held, is situated next to the NBC broadcast booth, so nearly every day I was treated to a close-up of primetime analysts Tara Lipinski and Johnny Weir, known for their bedazzled headsets and sparkling, outrageous on-air outfits. The truly dynamic duo coordinated their clothing for each event they covered, prompting Twitter users to liken them to characters from the The Hunger Games.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    A post shared by Tara Lipinski (@taralipinski)

    A photo posted by on

    A post shared by JOHNNY WEIR (@johnnygweir)

    A photo posted by on

    And that's to say nothing of the actual skaters at the 2018 Games. Some of the best costumes included a Game of Thrones-inspired look from German figure skater Paul Fentz and a stunning, gold-sequined jumpsuit from French athlete Maé-Bérénice Méité, who absolutely slayed, performing to a medley of Beyoncé hits, like "Run the World (Girls)" and "Halo."

    Spoke with figure skater Paul Fentz of Germany who channeled Game of Thrones' Jaime Lannister at the Olympics. My story for @ELLEmagazine: https://t.co/pBrDwxURNyFebruary 17, 2018

    Figure skater @MBMeite danced to @Beyonce at the #PyeongChang2018 #WinterOlympics! My story for @Cosmopolitan: https://t.co/dkkJWDNtTfFebruary 11, 2018

    Robot Invasion

    South Korea prides itself on technological innovation, so I wasn't surprised by the 85 robots milling around the grounds of the Games. From "fish" bots to cleaning machines to humanoids helping with directions and translations, there was no shortage of fascinating tech.

    Loving this bot’s stripes (also v helpful for people who get lost easily, not me of course). pic.twitter.com/IzDgyxHZZ0February 21, 2018

    Mesmerized by these robot fish in the super store at #PyeongChang2018 pic.twitter.com/XU6P7DjCkwFebruary 21, 2018

    Delicious Bites


    South Korea is known for its super-spicy and super-sweet cuisine. Classic dishes include kimchi, bibimbap bowls, and red bean buns—all of which (and more!) I tried while working the Games. In the spectator eating areas, especially, tasty local cuisine was easy to find. The IOC served up dishes like thick, creamy black bean noodles, special Korean festival seafood soups, and lots and lots of dumplings. I got adventurous with some unique food options (like dangling honey squid legs and tuna mayonnaise potato chips) during my stay. Of course, if you're partial to Western food or Italian, vendors sell hamburgers and pizza, too.

    A post shared by ROSE MINUTAGLIO (@minutaglio)

    A photo posted by on

    Sponsor Pop-ups

    The corporate sponsor epicenter is in Olympic Park and it is epic. There's a McDonald's shaped like a carton of fries and a massive Coca-cola vending machine (see below) that blasts music. Plus, there's a "super store" souvenir shop filled with Olympic-themed holiday ornaments, sneakers, clothing, and the wait just to get in was 45 minutes long when I went—plus another 45 minutes to check-out.

    Tb to this massive Coke vending machine in PyeongChang #cokeplay pic.twitter.com/cioYiLaXFkFebruary 22, 2018

    Reliving this moment when I “walked” on the moon at the #PyeongChang2018 Olympics. pic.twitter.com/ixCKwD8zyLFebruary 22, 2018

    Another Olympic Park highlight is the Samsung studio featuring immersive technologies described as an “exhilaration and escape into real-world thrills in winter sports through VR including snowboarding and skeleton,” according to their press release. I tried some of the VR experiences and my favorite by far was the "Mission to Space VR: A Moon for All Mankind" attraction, during which I wore a space training suit and helmet and attempted to "walk" on the moon with lunar gravity.

    A post shared by ROSE MINUTAGLIO (@minutaglio)

    A photo posted by on

    Yes, athletic prowess is the main draw at the Olympics, and it’s awe-inspiring (and serious fitspo) to watch the best of the best perform on the biggest stage in the world. But the venues, people, and tech ventures from PyeongChang are what made the 2018 Games an unforgettable experience.

    Explore More
    Korean Entertainment
    Rose Minutaglio
    Rose Minutaglio
    Social Links Navigation

    Rose is a Staff Writer at ELLE covering culture, news, and women's issues. She is an accomplished and compassionate storyteller who excels in obtaining exclusive interviews and unearthing compelling features.

    Read more
    collage of the best tennis player outfits at the 2026 US Open
    Celebrity Style The On-Court Outfits Are the Real Winners at the 2026 US Open
    By Meguire Hennes
    Naomi Osaka wore a custom KidSuper coat at the 2026 US Open
    Celebrity Style Naomi Osaka Takes Her Final Bow at the US Open in the Coolest KidSuper Coat
    By Meguire Hennes
     
     
    collage of Lauren Tappan in Austria
    Fashion What I Packed for a Weekend in Austria as a Fashion Editor From elegant dinner outfits to casual poolside looks.
    By Lauren Tappan
    the best celebrity outfits at the US Open of all time
    Fashion 17 Times Celebrities Absolutely Aced Their US Open Outfits All chosen by 'Marie Claire' editors.
    By Meguire Hennes
     
     
    Latest in Culture
    US actress Zendaya presents the Outstanding Lead Actress in a Comedy Series award to US actress Jean Smart onstage during the 78th Primetime Emmy Awards at the Peacock Theatre at LA Live in Los Angeles on September 14, 2026.
    Culture We're Tracking Every Can't-Miss Moment From the 2026 Emmys
    a split image of author katya suvorov posing resting her chin on her hands and the cover of her memoir ungrateful immigrant daughter featuring a baby photo
    Books The Moment I Realized My Mom Was a Mail-Order Bride
     
     
    A still of Taylor Frankie Paul and Ben Lambert in #039;The Secret Lives of Mormon Wives.#039;
    TV shows 'The Secret Lives of Mormon Wives' Season 6 Is Already Filming. Here's All the Updates So Far
    A split image of author R.F. Kuang, resting her head on her hand while sitting with her shoulder propped on a restaurant booth table, next to the cover art for #039;Taipei Story.#039;
    Books R.F. Kuang Shares Her Favorite Reads About the “Hilarious Friction” of Learning a Language
     
     
    Latest in Features
    mariska hargitay collage from the emmys
    Beauty Mariska Hargitay and I Just Debriefed on the Emmys Over FaceTime
    two women with blow buns and low ponytails on a liquid golden background
    Hair The Reign of the Slick Back Bun Is Over
     
     
    Emmy Rossum wearing a black dress posing with her hands on her hips at the 2026 Emmys
    Beauty Emmy Rossum's Voluminous Curls at the 2026 Emmys Will Be on My Mood Board Until Further Notice
    Nicole Kidman attends the 78th Primetime Emmy Awards at Peacock Theater on September 14, 2026 in Los Angeles, California.
    Hair Nicole Kidman’s Emmys Hair Has Me Ready to Retire the Slicked-Back Bun
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.