100+ Black-Owned Brands to Support Today and Every Day
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In the wake of protests against racial injustice and police brutality, it's important not to give up on the momentum and continue the fight to dismantle systemic racism in our society. There has been an outpouring of support to individuals such as George Floyd, Breonna Taylor, Elijah McClain, Ma'Khia Bryant, and many more, along with organizations such as Color of Change and Campaign Zero—but our work should not stop here, or with merely an Instagram post or a hashtag.
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Continue the #BlackLivesMatter conversation with those around you and further your own education by diving into this reading list by Black authors. In addition, an actionable way to support your POC allies is to shop from Black-owned businesses—not just today, but every day. We've also included brands with international perspectives, like African-owned shop, Industrie Africa. If you're not sure where to begin, we rounded up 100+ Black-owned brands, from the fashion and beauty spaces to home and food, where you can spend your money.
Bookmark these resources and refer back to them, because the journey in tackling racism in America is ongoing.
Levenity
Nomads
Loza Tam
The Pairabirds
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Serena Williams Jewelry
Hortiki Plants
oonaloo
Don't Sleep Interiors Brand
Anya Lust
Phlemuns
Melanin Haircare
Industrie Africa
The Black Replica Luxury Handbag
CultureTags
Base Butter
Orchid Boheme
Little Likes Kids
Fear of God
Fenty Beauty by Rihanna
Hope for Flowers
Roop
Sarep + Rose
The Salty Heifer Dessert Co.
Noirebud
pear nova
Sixteen88
lemlem
Royal Jelly Harlem
Oyin Handmade
Vintage Royalty
SustainAble Replica Luxury Handbag Goods
AJ Crimson Beauty
Sincerely Tommy
Movita Organics
Claude Replica Luxury Handbag
BFYNE
Ascension
Liberté
Diaboli Kill by Angie Marei
Fini Shoes
BYCHARI
Pipcorn
NaturAll Club
Frederick Benjamin Grooming
White/Space
The Sip
4Twenty4
NaClO Apparel
A Dozen Cousins
Label by Three
AUVERE
Mateo
Yowie
Tactile Matter
Jungalow
Unsun
ZELIE FOR SHE
t.a.
Kintsugi Candle Co.
NXC Vintage Shop
AAKS
OUI the People
Riot Swim
Noodle & Co. Apothecary
xN Studio
Kintu New York
Page of Air Vintage
GALERIE.LA
Bloom & Plume Coffee
PATTERN
Fe Noel
Telfar
BLK MKT Vintage
McBride Sisters Collection
Kahmune
Golde
The Lip Bar
Love, Cortnie
Melanie Marie
PUR Replica Luxury Handbag
Briogeo
The Wrap Life
Laurus
Nubian Skin
Hanifa
Love Notes
Brother Vellies
BLK & Bold
Christopher John Rogers
Unwrp
The Honey Pot Company
Mented Cosmetics
Godly Gorgeous
Curlbox
BlackGirlSunscreen
Aminah Abdul Jillil
Serendipitous Project
Way of Being
Zou Xou Shoes
The Best Kind
We Dream in Colour
Tayma Martins
Sewit Sium
Leila + Mae
Flick & Wick Candles
Chelsea Paris
Bernard James
Elisa Johnson
Silver and Riley
Soko Jewelry
Khiry
Fanm Mon
When Smoke Clears
Aliya Wanek
EADEM
Oak & Acorn
Danessa Myricks
Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.