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    1. Fashion

    This New Denim Brand Gives You the Perfect Vintage Fit Without Trying on a Billion Pairs

    Save your legs, get yourself a GRLFRND.

    By Chelsea Peng
    Published 6 October 2016 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Woman in Jeans amp; Red Shoes
    (Image credit: Getty Images)
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    Unless you are incredibly, once-in-a-lifetime lucky, you must spend a small fortune and tons of time—which is perhaps even more valuable—to find a pair of vintage jeans that fit you exactly as they should: tight enough in the seat to pull a little at where the crotch and hips meet (#sexay) but with a slim pocket of air around the leg like potato-chip bags would have if manufacturers actually cared about not ripping customers off.

    Not too much to ask, right? (Oh, nearly forgot about the right-above-the-ankle-bone crop and a wash that isn't too distressed or light or dark or whiskered. Okay, *now* that's all.) Right, though millions of girls fatigued from chasing visions of Leandra Medine and Camille Charrière around every thrift store they came across would probably tell you otherwise.

    But here's salvation: New denim brand GRLFRND eliminates both the need for stalking RE/DONE and trying on pair after pair until you've got button shapes permanently imprinted on your belly. 🙏

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    Woman in a blouse

    (Image credit: Courtesy)

    Pretty clever of them to just *make* the unicorn jeans instead of hunting for them like the rest of us; even cleverer to sweeten the deal by producing them at top-of-the-line mills and giving them cheeky names like Naomi and Kendall. I've been breaking in my asymmetric-hem Helenas—ah, that crunchy, creaky feeling when you bend down— and they've just reached the point where they've softened enough that you no longer have to lie down to do up the fly anymore.

    In other words, perfect.

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    Chelsea Peng
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    Assistant Editor

    Chelsea Peng is a writer and editor who was formerly the assistant editor at Marie Claire. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.

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