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    1. Fashion

    The Most Outrageous, Unexpected Images From Fashion Week

    From robot dogs to rocket ships!

    Katherine J. Igoe#039;s avatar
    By Katherine J. Igoe
    Published 25 October 2024 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    fashion show - naomi campbell, silver outfit
    (Image credit: Getty Images)
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    A fashion show isn't just a place to debut a new collection—it's also an opportunity (particularly for certain iconoclastic designers) to do something incredibly interesting or daring, whether it be a cultural or political message or a strange and innovative way to look at clothing. Since it's a live show, unexpected goings-on may take place, as you'll see on this list. But whether you're talking about Paris, New York, Milan, or London, it's reliably a place where you'll see some fashion-related drama. Here, the most outrageous and unexpected images from various fashion weeks over the years.

    Reimagining That Green Dress

    fashion week - j lo

    (Image credit: Getty Images)

    When Jennifer Lopez went to the 2000 Grammys, she did it in a green, naval-baring Versace dress that became instantly iconic. When Versace was closing out its spring-summer 2020 show, they brought out the same star—in her 50s, looking incredible—with an updated version of that dress.

    A Crunchy Floor

    fashion week - Calvin Klein Collection Ready to Wear Fall/Winter 2018-2019

    (Image credit: Getty Images)

    At the Calvin Klein ready to wear fall-winter 2018-2019 show (which, naturally, had some winter and ski-focused outfits like the one shown here), the powdery snowlike runway was actually 50,000 gallons of popcorn. Reportedly, designer Raf Simons was playing with "twisted Americana." Fun note: Participants were asked not to eat it.

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    Water, Water, Everywhere

    fashion week - Balenciaga autumn/winter amp;rsquo;20/amp;rsquo;21

    (Image credit: Getty Images)

    The apocalypse-inspired Balenciaga autumn-winter 2020-2021 show had literal water on the runway. The runway itself was flooded—as well as the first couple rows in the audience, incredibly—as artistic director Demna Gvasalia was making a statement about rising sea levels.

    The Most Practical Accessory

    fashion show - Louise Gray 2013

    (Image credit: Getty Images)

    No, your eyes do not deceive you. That is a toilet paper roll in the model's hand—Louise Gray's London Fashion Week show in 2013 had some loo-roll inspired accessories. It's hard to tell if that's an actual, functional bathroom accessory, but it's certainly intriguing.

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    Merry-Go-Round

    fashion week - carousel Chanel Fall 2008

    (Image credit: Getty Images)

    In what I imagine must have been a fun in-person experience, an enormous carousel filled the stage at the Chanel ready-to-wear 2008 show, bedecked with oversized shoes and bags. The models got on and off the carousel, allowing for guests to get a second or third look at the clothes.

    Neigh Neigh

    fashion week - Hermes Ready to Wear Spring/Summer 2011

    (Image credit: Getty Images)

    It was hard to capture both foreground and background of the show, but essentially this photo shows a dressage ring with eight real horses being ridden behind a Western-themed runway at the Hermes ready to wear spring-summer 2011 show. It was Jean Paul Gaultier's final show, and to say he went out with a bang is an understatement.

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    Strange Shades

    fashion week - wig and sunglasses

    (Image credit: Getty Images)

    This is an image from Blow Presents during London Fashion Week—Charlie Le Mindu's spring-summer 2010 show was an absolute feast for the eyes (pun quasi-intended), with clothes and accessories made from hair, models with long long extensions, and this incredible hair sunglass innovation.

    Ghoul-Chic

    fashion week - black and white makeup

    (Image credit: Getty Images)

    This is a still from the Charles Jeffrey Loverboy fashion show during London Fashion Week in 2019. The designer has had a flair for the dramatic, but this show was particularly striking, with punk satire mixed with futuristic zombies (this is how I imagine the Blair Witch looks).

    So Hot Right Now

    fashion show - Valentino autumn/winter 2015

    (Image credit: Getty Images)

    Yup, that's Ben Stiller and Owen Wilson as their Zoolander characters Zoolander and Hansel for the Valentino Paris Fashion Week fall-winter 2015/2016 show. If you missed it, the film's sequel came out in 2016, but that doesn't mean we were any less happy to have this moment.

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    Seeing Red

    fashion week - doja cat

    (Image credit: Getty Images)

    Sometimes the wildest moments from fashion week are from the audience members! Such was the case with Doja Cat at Schiaparelli’s spring-summer 2023 show (it won't be the last time this show makes this list). She wore red glitter all over her body (that took five hours to apply) to match with the show, which was inspired by Dante's Inferno; apparently she was the devil.

    Snowman Chic

    fashion week - Comme des Garcons Fall-Winter 2017-2018 ready-to-wear

    (Image credit: Getty Images)

    At the Comme des Garcons fall-winter 2017-2018 ready-to-wear show, models walked down the runway in bulbous, architectural, compelling outfits (this one is giving me silver Teletubby). Rei Kawakubo didn't speak much about the show, titled "The Future of Silhouette," which made it all the more fascinating.

    Future of Fashion?

    fashion show - Alexander McQueen Ready-to-Wear A/W 2009

    (Image credit: Getty Images)

    The Alexander McQueen ready-to-wear autumn-winter 2009 show (one of the designer's last before his death) featured women in oversized red lips and outfits that skewed a bit painful—this one looks like a couture straitjacket. The whole show was a satirical look at landmark fashion from the prior century.

    Catch!

    fashion week - Sunnei Fall 2023 Ready To Wear

    (Image credit: Getty Images)

    Spectators audibly gasped when a model at the Sunnei fall ready to wear 2023 show fell backwards, trust fall style, and began to crowd-surf (the audience had been warned in advance there'd be interactivity, but still!). It became a viral and extremely fun moment.

    A Quick Peck

    fashion week - kate moss

    (Image credit: Getty Images)

    At the John Galliano autumn-winter 1995 show, Kate Moss had taken the stage in a brilliant pink dress when she bent over to give a quick kiss to her boyfriend-at-the-time Johnny Depp. The runway was a more spontaneous place in the '90s (it's unclear whether it was a planned moment or not).

    Literally Hot

    fashion week - Yeezy Season 4

    (Image credit: Getty Images)

    With a show held outside in the sweltering heat at New York’s Roosevelt Island, Yeezy 2016 Season 4 featured models in winter attire (and some got so overheated that they literally had to sit down, as we see here). It also had a rickety runway that caused several models to trip.

    Moo-ving Fashion

    fashion week - Stella McCartney#039;s 2020 Paris Fashion Week

    (Image credit: Getty Images)

    Yup, those are definitely some furry creatures alongside models for Stella McCartney's 2020 Paris Fashion Week show! With a tongue-in-cheek anti-fur message, McCartney told The Guardian, "What we try to do here at Stella is to sugarcoat a powerful, meaningful message in a little bit of humor and fun, to make our point in a palatable and digestible way so that people listen. These animals are the ingredients of everyone else’s fashion shows."

    Trompe L'Oeil

    fashion week - Anrealage Womenswear Fall Winter 2023-2024

    (Image credit: Getty Images)

    The Anrealage womenswear fall-winter 2023-2024 show had an incredible visual trick up its sleeve: Models in white stood under a moving UV light, which transformed their clothes into bright colors. Kunihiko Morinaga said that the clothes would also change color with the changing seasons and weather.

    Hear Me Roar

    fashion week - Irina Shayk

    (Image credit: Getty Images)

    For a second, unsuspecting audience members wondered if the models at Schiaparelli’s spring-summer 2023 show were wearing actual animal heads on their dresses. They were not; the heads were crafted from faux animal fur (although the show was still a bit controversial, to say the least).

    Getting A-Head

    fashion week - Gucci#039;s 2018 Milan show

    (Image credit: Getty Images)

    Imagine: You're one of the models at Gucci's Milan autumn-winter 2018 show, and you're tasked with carrying your own severed head on the runway. There were only two models who were chosen for this honor; other models walked the runway with tiny dragons.

    Carried Away

    fashion week - vivienne westwood

    (Image credit: Getty Images)

    The late Vivienne Westwood had a touch of whimsy and more than a smattering of fun with her punk-forward fashions. Here she is "walking" (read: being carried) down the runway after her show at London Fashion Week for her men's June 2017 collections.

    Reverse, Reverse

    fashion show - Viktor amp;amp; Rolf Haute Couture Spring/Summer

    (Image credit: Getty Images)

    These looks went viral, as one of the more bizarre "high art" iterations of fashion ever seen. This is Viktor Rolf spring-summer 2023, and while the label has always been joyful and innovative, this show (where models wore dresses sideways, tandem, and upside-down) really upped the ante.

    Unexpected Guest

    fashion week - gisele bundchen

    (Image credit: Getty Images)

    The most astounding moment of the Victoria’s Secret Fashion Show may have been in 2002 while Gisele Bündchen was walking and unexpectedly surrounded by PETA protesters storming the stage. Bundchen did not acknowledge their presence, and they were removed by security.

    Hard Landing

    fashion week - Prada spring/summer 2009

    (Image credit: Getty Images)

    If you've ever wondered, How do models not fall? well, they do. During the Prada spring-summer 2009 show, the sky-high shoes was slippery and styled, in some cases, with very slippery silk socks. Several models tripped, fell, or stumbled during the show.

    With a Thump

    fashion week - naomi campbell

    (Image credit: Getty Images)

    Even THE '90s model, Naomi Campbell, falls! This is at the Vivienne Westwood fall 1993 ready to wear show, and in fairness to Campbell, those shoes are wildly high. Campbell's grin (other photos show her shrieking as she falls to the floor) was unexpectedly human from a women who always seemed unruffled.

    Accessorizing?

    fashion week - Paris Fashion Week 2015, Rick Owens

    (Image credit: Getty Images)

    You are correct: that is a model wearing another model as an accessory. Practicality aside (can you imagine?) this Rick Owens show from Paris Fashion Week in 2015 featured models draped on other models, secured in place with harnesses in increasingly bizarre fashion.

    Wings and Straps

    fashion show - Mowalola Menswear 2023 Spring Summer

    (Image credit: Getty Images)

    The Mowalola menswear 2023 spring-summer show featured some skin-baring, daring designs, including a semi-sheer cloak and straitjacket-esque outerwear. Per GQ, "Mowalola’s approach [was] one of “weaponizing” clothing in an intentionally provocative manner (like in a see-through ecclesiastical frock)."

    Going For It

    fashion week - Madonna and Jean Paul Gaultier

    (Image credit: Getty Images)

    If you grew up in the '90s, you may remember this one: Madonna and John Paul Gaultier, at a benefit runway show for amfAR, strutted out onto the stage...only for Madonna to reveal that she was wearing a bondage top underneath her blazer that left her completely exposed. They did this in front of 6,000 people!

    Best Friend?

    fashion week - Coperni Womenswear Fall Winter 2023-2024

    (Image credit: Getty Images)

    Coperni's known for their show-stopping runways (more on that in a sec), but their womenswear fall-winter 2023-2024 show really deserves attention. Robot dogs prowled alongside the runway, and (as shown above) one even nuzzled a model before ripping off the coat she was wearing.

    Defying Gravity

    fashion week - bella hadid

    (Image credit: Getty Images)

    Speaking of Coperni, they closed out their spring-summer 2023 show with a "stunt" that went mega-viral. An almost nude Bella Hadid came out on stage, then a material was literally sprayed onto her, cut and styled as it dried, and then worked as a functional garment as she walked down the runway.

    Paint by Numbers

    fashion week - shalom harlow

    (Image credit: Getty Images)

    At the Alexander McQueen spring-summer 1999 London Fashion Week Show, Shalom Harlow spun around in a white dress, while robotic arms with paint guns suddenly sprayed her with gold and black paint. Harlow then walked down the runway in the finished creation.

    A Familiar Specter

    fashion week - kate moss

    (Image credit: Getty Images)

    Kate Moss was going through some personal struggles in the media and had been nixed from several fashion shows; ever the iconoclast, though, Alexander McQueen closed out his autumn-winter 2006 show with a ghostly hologram of Moss—reminding us all that she would never be truly gone from the fashion world.

    We Have Liftoff

    fashion week - Paris Fashion Week 2017, Chanel

    (Image credit: Getty Images)

    Oh, no big deal, just a rocket ship taking off! Chanel's Paris Fashion Week 2017 was incredibly epic, building a space station inside the Grand Palais and doing a rocket launch (complete with steam as the models gathered round) while Elton John's "Rocket Man" played.

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    Fashion Week
    Katherine J. Igoe
    Katherine J. Igoe
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    Contributing Editor

    Katherine’s a contributing syndications editor at Marie Claire who covers fashion, culture, and lifestyle. In her role, she writes stories that are syndicated by MSN and other outlets. She’s been a full-time freelancer for over a decade and has had roles with Cosmopolitan (where she covered lifestyle, culture, and fashion SEO content) and Bustle (where she was their movies and culture writer). She has bylines in New York Times, Parents, InStyle, Refinery29, and elsewhere. Her work has also been syndicated by ELLE, Harper’s Bazaar, Seventeen, Good Housekeeping, and Women’s Health, among others. In addition to her stories reaching millions of readers, content she's written and edited has qualified for a Bell Ringer Award and received a Communicator Award. 

    Katherine has a BA in English and art history from the University of Notre Dame and an MA in art business from the Sotheby's Institute of Art (with a focus on marketing/communications). She covers a wide breadth of topics: she's written about how to find the very best petite jeans, how sustainable travel has found its footing on Instagram, and what it's like to be a professional advice-giver in the modern world. Her personal essays have run the gamut from learning to dress as a queer woman to navigating food allergies as a mom. She also has deep knowledge of SEO/EATT, affiliate revenue, commerce, and social media; she regularly edits the work of other writers. She speaks at writing-related events and podcasts about freelancing and journalism, mentors students and other new writers, and consults on coursework. Currently, Katherine lives in Boston with her husband and two kids, and you can follow her on Instagram. If you're wondering about her last name, it’s “I go to dinner,” not “Her huge ego,” but she responds to both.

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