Sustainable Shopping Starts With This Editor-Favorite Brand

I learn something new from my editor friends on the daily—where to score the best vintage pieces, how to find great sales any time of year, and everything in between. Recently, while we were on the subject of Earth Month (can you believe it's already April?), they gave me the low-down on where they're shopping for sustainable pieces to add to their spring lineups. I was excited to hear that they're turning to Citizen for eco-friendly watches. I didn't know the iconic luxury brand made sustainable pieces, but I couldn't have hopped on board any faster. Citizen is a stand-out brand in the ever-evolving world of sustainable fashion. The brand's Eco-Drive was created in 1976 (nearly 50 years ago!) and is the leader in light-powered, sustainable technology for watch movements—the technology is powered by any light and never needs a battery. Citizen has also teamed up with conservation organization 1% for the Planet and has pledged to donate 1% of its website sales in the U.S. to nonprofit organizations that support the environment. See how Marie Claire editors are stepping up their sustainable shopping game with Citizen watches below.

"In an effort to be more sustainably minded, I've adopted the 'less is more' approach to shopping over the years. Instead of grabbing the 'It' piece of the moment, I try to invest in high-quality pieces that I can wear well beyond the current season. To take it a step further, I prioritize shopping from brands like Citizen that give back to the planet so that I can feel good about my purchase." — Brooke Knappenberger, Associate Commerce Editor

"When I shop, I like my items to be timeless and classic. I wear the same jewelry every day, so versatile, no-fuss items are my speed. More than that, though, I want to support brands that support the planet. Knowing that Citizen is doing its part to reduce watch battery waste in landfills—and donating a portion of its sales to 1% for the Planet—makes me feel that much happier with my purchase." — Samantha Holender, Beauty Editor

"When I shop, I gravitate toward unique pieces that feel authentic to who I am rather than contemporary trends. I want my clothing and accessories to fit well, feel premium (you really can feel a difference), and look timeless so I can proudly hand them down to future generations. This Citizen watch is exactly that. Living abroad and moving around so much as an adult has also made me more of a minimalist, so I have to truly love something in order to invest in it." — Gabrielle Ulubay, Beauty Writer

"Shopping sustainably means investing in pieces that I'll wear forever. I've been buying fewer items that are less trend-driven and come in neutral, easy-to-style colors or silhouettes that look good without much effort. I love that the Bianca watch from Citizen is such a timeless style I can wear over and over with basically everything I own. Shopping less has helped me downsize my closet and become more intentional about how I get dressed and accessorize my looks." — Julia Marzovilla, Fashion E-Commerce Writer