Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career Money
    • Health Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food Cocktails
    • About Us
    • Subscribe
    • Sex Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes amp; Gardens

    Delivered Daily

    Homes Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Sex love

    New Study: People Are (Sometimes) Programmed to Stay Faithful

    When most research claims otherwise, this is good news for people interested in fidelity!

    By Maura Kelly
    Published 24 February 2011 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter


    When the topic of how evolutionary psychology and love comes up, it's usually because the conversation is veering in the direction of something like, "Oh, men sleep around because they're biologically programmed to sleep with as many women as possible. They can't help it!"

    Oh, please. I've already discussed in my blog why that kind of thing is a lame excuse for cheating. (You could say I'm biologically programmed to smell people to see if they have good genes. It doesn't mean I go around sniffing them all day, do I?)

    But in a recent New York Times article, columnist John Tierney cites a few interesting new studies that indicate that some of us are, in fact, biologically inclined not to cheat.

    Latest Videos FromMarie Claire
    Watch full video here:

    One experiment, from Florida State University, discovered that although single men found the 21-year-old female at the center of the experiment most attractive during the most fertile stage of her menstrual cycle, the guys in relationships found her least attractive then! What's the explanation? It seems that the guys who had girlfriends sensed, at some level, that she was most attractive to them at that moment of the month. But then some other subconscious part of their brain intervened — in order to protect them from potentially upsetting the pleasure and security they derived from their relationship — and convinced them, somehow, she actually wasn't so sexy.

    "This experiment was part of a new trend in evolutionary psychology to study 'relationship maintenance,'" Tierney writes. "Earlier research emphasized how evolution primed us to meet and mate: how men and women choose partners by looking for cues like facial symmetry, body shape, social status, and resources. But the evolutionary mating game wasn't just about finding a [hottie] in the savanna's equivalent of a singles bar. Natural selection favored those who stayed together long enough to raise children: the men and women who could sustain a relationship by keeping their partners happy. They would have benefited from the virtue to remain faithful, or at least the wiliness to appear faithful while cheating discreetly."

    You may like
    • a gif of book covers of books about open marriages and polyamory against the marie claire franchise buy the book logo Is It Just Me, Or Is Ethical Non-Monogamy Everywhere? 11 Books That Dive Into It
    • Harry Jowsey wears a tuxedo shirt while speaking with a woman in a wedding veil, in a still from the #039;Let#039;s Marry Harry#039; finale. We No Longer Think Marriage Is a "Prize." Why Do Netflix Dating Shows?
    • Corbin Mims, Gal Tshnieder, Kuman quot;KCquot; Dameon Chandler, Carl Schmidt, Dylan Wrona, and Zacharias Georgiou look shocked sitting on a couch together during movie night on love island usa season 8 The Manosphere Is Ruining 'Love Island USA'

    Is that news — that remaining faithful isn't always a total uphill battle for dudes — encouraging news for those of us interested in fidelity, or what?

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.
    Maura Kelly
    Read more
    Harry Jowsey wears a tuxedo shirt while speaking with a woman in a wedding veil, in a still from the #039;Let#039;s Marry Harry#039; finale.
    TV shows We No Longer Think Marriage Is a "Prize." Why Do Netflix Dating Shows? The streamer has reached a new frontier of preying on women’s desire for partnership.
    By Quinci LeGardye
    A portrait of Jessica Tarlov seated outdoors in a teal pantsuit.
    Politics Fox News’s Favorite Nasty Woman
    By Noor Ibrahim
     
     
    woman wearing a striped green oversized tshirt and jeans next to a woman wearing a funnel neck blue and white color blocked windbreaker with black trousers
    Fall fashion Not Button-Downs, Not Blazers—The Surprising Piece Fashion People Are Turning to This Fall
    By Bailey Burke
    a watery mint background with three photos of a young white woman with brown hair and glowing skin in stylish outfits
    Beauty Claudia Sulewski's Secret to Feeling Like a Hot Girl Costs $0 "Those are the days where I am feeling so confident about myself and feeling like that hot b*tch."
    By Hannah Baxter
     
     
    Latest in Sex love
    Two women covered in blood (Gillian Anderson as Billy and Hannah Einbinder as Kris) stand closely together in a convenience store aisle, with their intertwined hands on a cart. A still from Jane Schoenbrun#039;s #039;Teenage Sex and Death at Camp Miasma#039; (2026).
    Movies Everyone Has Thoughts About Gen Z and Sex. 'Teenage Sex and Death at Camp Miasma' Gets It Right
    Princess Diana wears a shimmering blue mini dress and carries a matching blue silk clutch bag
    Royals How Diana Navigated Being a "Newly Divorced Princess"
     
     
    Queen Camilla wears off-white and pale green on her wedding day, including a white hat, to marry King Charles in 2005
    Royals Why Queen Camilla "Felt a Little Broken" on Her Wedding Day
    Taylor Swift and Travis Kelce are married at Madison Square Garden and a sign announces their nuptials outside
    Celebrity What Taylor Swift and Travis Kelce Said in Their Wedding Vows
     
     
    Latest in News
    Prince Harry looks at Prince William on the Buckingham Palace balcony as both wear military uniforms
    Royals Prince William's Stance on Prince Harry Has Changed to a "Cold War"
    collage of the best celebrity looks at the 2026 Toronto Film Festival
    Celebrity Style TIFF 2026's Best-Dressed Stars Are Bringing Their Fashion A-Game to Toronto
     
     
    Duchess Sophie wearing a lime green dress with a purple sash
    Royals Duchess Sophie Embraces Fall's Unexpected Color Clashing Trend
    A split image of Prince Harry kissing Lilibet and Harry and Lilibet skiing
    Royals Princess Lilibet Shares One of Mom Meghan's Favorite Hobbies
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.