My Bleached Blonde Hair Has Never Looked Better Thanks to These 12 Products
This lineup has saved my processed strands.
I have been every single shade of blonde under the sun, minus straight-up platinum (my hairstylist, Colleen Flaherty, refuses to take me there). Buttery, golden, neutral, ashy, all-over, balayage, foils—you name the shade and technique and I’ll show you a picture of myself from the last decade with my hair bleached that shade. Aside from a momentary dalliance with red a few years ago, and a high school-era box of dark brunette dye, I am firmly and resoundingly on team blonde; however, that doesn’t mean that the color isn’t high-maintenance. Highlights aren’t for the faint of heart, which is why I keep an evolving roster of blonde care products stocked in my bathroom to keep my color bright, brass-free, and protected from any further damage (aside, you know, from the three-times-a-year bleach).
From gentle, hydrating shampoos and conditioners to overnight serums to heal and prevent breakage, my favorite products for blonde hair run the gamut, but one thing is for sure—together, they help my color of the moment look as radiant as possible, with minimal frizz or split ends in sight. Keep scrolling for my must-have products for bleached blonde hair.
Always Purple Shampoos
There’s nothing more quintessentially blonde care than a stellar purple shampoo. Counteract brassy tones with a once-a-week wash to keep your color brilliant.
Straightforward and effective without breaking the bank, this formula rivals pretty much every single high-end purple shampoo I’ve tried. It’s also not too drying so my fragile waves remain healthy and happy.
If you want a little extra strengthening and repairing power in your purple shampoo, you can never go wrong with this industry staple. I’ve gone through at least three bottles since it launched a few years ago.
Ultra-Moisturizing Conditioners
Blonde hair tends to fall on the dehydrated side, so make sure that your post-shampoo care includes a deeply nourishing and hydrating conditioner.
I always keep this conditioner stocked in my shower (usually with the corresponding shampoo) to ward off brassy tones, minimize breakage, and smooth away frizz. Simply put, it’s perfect.
If, like me, you’ve been coloring your hair blonde for a few years (or over a decade) this drugstore conditioner is an essential, and affordable, way to care for your dehydrated tresses and leave them stronger and softer than ever.
A bond repair product is essential for bleached blonde hair, especially considering all the damage you inevitably inflict during those lightening sessions. I adore this moisturizing and bond-building conditioner to keep my hair strong, healthy, and hydrated.
Touchably-Soft Treatment Serums
Just like a serum for your face, these treatments add a little extra boost of nourishing and repairing ingredients into your hair care routine.
I’ve already raved about this serum’s ability to reduce breakage and leave my textured, color-treated hair silky soft. I’m nearing the end of my first bottle, and I’m eagerly adding it to my cart as we speak.
This brand understands blonde hair maintenance like few others, and this overnight treatment is a must to keep my strands smooth, silky, and damage-free. Also, split ends? Never met them when I’m using this formula.
Hallelujah, Hair Oils
One of my favorite ways to add a little extra nourishment to my parched blonde hair is to apply a few drops of hair oil to the ends. It’s also a great way to smooth away excess frizz in the summer heat.
Aside from smelling really, really ridiculously good, this weightless oil helps to strengthen and moisturize damaged hair, and it can be applied to either wet or dry hair for easy styling and care.
I know it’s on the pricier side but this luxe formula leaves my hair looking so shiny and feeling sinfully soft and silky. It also has heat protection so you can incorporate it into your heat styling routine with ease.
Frizz and flyaways are no match for this ultra-nourishing hair oil, which also boosts shine and provides heat protection up to 450 degrees. I use it any time I'm heat styling to keep my blonde waves healthy and free from damage.
UV? No Way
It may not be top of mind but low-key, the sun is one of the top culprits for turning blonde hair brassy and damaging fragile strands. Add some UV protection to your hair routine to keep your color bright all summer long.
This bi-phase oil serum is one of the coolest launches I’ve seen from Dove in a minute. It adds tons of shine to your hair while also preserving, protecting, and even reversing UV damage, with ten years of clinicals and testing to back it up.
A forever staple in my routine, this lightweight leave-in conditioner protects against heat, UV damage, and other types of environmental stressors to leave your color and texture in the best shape possible.
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