Fall’s Most Unexpected Color Trend Is a Very Particular Shade of Yellow
Spotted on the catwalks of Sergio Hudson, Zimmermann, and Valentino, this earthy color is fashion’s new fixation.
Ochre is one of those understated colors that you don’t hear about often, but when you see it, you can’t help but to stare. It’s a rich earth pigment that resembles a deep golden-yellow tone—similar to the shade of crisp fall foliage you’d see in Vermont, or the hue of warm squash soup you’d sip on a cold day. Given its association with autumn, it’s only right that ochre has become one of this season’s most viral color trends.
On the Fall 2026 runways, designers embraced the saturated shade in several ways, proving that there isn’t just one approach to styling it. At Zimmermann, ochre arrived in the form of a belted jacket and a pair of matching flared bottoms that felt unmistakably Western. Valentino showcased the color with a stunning feather-adorned blouse, which was coordinated alongside a sumptuous fur stole and a drop-waist skirt. Elsewhere, Sergio Hudson presented an embellished ochre coat and Akris displayed a cozy ribbed sweater in the same colorway.
Zimmermann, Valentino, Sergio Hudson, Akris.
Not only has ochre become a runway favorite, but it has also earned its rank among the street style scene. I’ve seen the color trend just about everywhere in New York City, so I figured it’s time to incorporate the bold look into my own fall outfit rotation. And if you’re also looking to test-drive ochre this autumn, I’d suggest you keep scrolling.
Ahead, you’ll discover a curated shopping edit that I’ve made for myself—and for you. While perusing Nordstrom’s site, I spotted a set of effortlessly cool pants under $100. I also noticed a sculptural pair of calf-hair pumps from Khaite that landed a prime spot on my designer wish list. But if you want to buy them for me now, that’s okay too.
Shop the Ochre Color Trend
I’ve been coveting Reformation’s Inez Flats for a while now—anyone who has been reading my recent shopping stories can attest to that fact. I just love the soft satin fabric, it makes these mules look incredibly elegant.
A cashmere sweater is a must for every autumn wardrobe. This one from Reiss features a classic crew neckline, ribbed cuffs, and a roomy fit.
Is it just me or are frog closures everywhere these days? I’m trying the trend with this structured Rohé jacket.
If you haven’t yet heard, high-vamp flats are quietly replacing the traditional ballet slipper. I’ve already got several in my closet, but there’s no shame in adding another.
Not looking to spend a pretty penny on the ochre color trend? No problem! Shop these HM satin pants without breaking the bank.
My going-out outfits need an upgrade, so I’m buying this satin halter top from Aritzia. It’ll go exceptionally well with dark-wash denim, a suede jacket, and kitten heels.
I recently visited Sézane’s new Upper East Side location and I noticed shades of ochre on several clothing racks. Next time I stop by the store, I’ll grab this plush cardigan.
As I said earlier, anyone is welcome to buy these calf-hair Khaite pumps for me. I’m head over heels for them! The curved silhouette makes these shoes a museum-worthy work of art.
Teamed with a cardigan and boots, this dress will work well for chilly days. However, you can also transition it into the warmer months with toe-ring sandals and a straw bag.
Yes, I’m eyeing this ochre shade, but Zara also offers a sweet chocolate brown colorway that’s got my attention. Priced at $80, I might as well grab them both.
Peep-toe heels are the quirky shoe trend that fashion insiders can’t get enough of. I have yet to try the playful style, but that’ll change once I snag these Saint Laurent sandals.
This isn’t your ordinary blouse. It’s decorated with a lace overlay and a ruffled trim that gives it a romantic appeal. Save this one for your next date night.
Dries Van Noten is known for its whimsical prints. I’m especially drawn to thee ochre pants, decorated with dainty florals.
Searching for a casual pair of shoes? Consider these yellow Adidas sneakers that’ll elevate your closet with a dopamine-dressing boost.
The belted Zimmermann jacket that I mentioned above is available at Net-a-Porter. Buy it now before it sells out—because it will.
Rugby shirts aren’t going anywhere. Try the sporty style with Grlfrnd’s version plastered with contrasting stripes.
For your next upscale occasion, don’t forget to carry Liffner’s Zip Clutch. It’s large enough for all your late-night essentials—like your phone, wallet, and lipgloss.
