Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career Money
    • Health Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food Cocktails
    • About Us
    • Subscribe
    • Sex Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes amp; Gardens

    Delivered Daily

    Homes Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Food cocktails

    Wait—They're Making *Blue Wine* Now

    It's what all the cool young people in Europe are having, apparently.

    Diana Bruk#039;s avatar
    By Diana Bruk
    Published 20 June 2016 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Blue Wine
    (Image credit: Gik)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    You've had red wine and rosé and white wine and maybe even orange wine, but have you expanded your alcoholic horizons to blue? According to several news outlets, it just may be next year's hottest drinking trend among millennials. 

    A post shared by Drinking Made Easy (@drinkingmadeeasy)

    A photo posted by on

    Invented by six young Spanish entrepreneurs, the wine is a blend of white and red grapes harvested from vineyards outside of Madrid and colored blue with grape skin pigment, indigo dye, and a non-caloric sweetener. It's supposed to taste like a sweet white, is meant to be chilled, contains 11.5 percent alcohol, and sells for $10 euros (about $11) for a 750-milliliter bottle. 

    A post shared by RTL Aktuell (@rtlaktuell)

    A photo posted by on

    The company, Gik, had a soft launch last year via their website, but the wine will be rolling out in Europe over the next two months. After that, it'll be making it's way to American shores. 

    Latest Videos FromMarie Claire
    Watch full video here:

    Whether or not it tastes any good is a toss-up. The website emphasizes that the creators have no previous wine-making experience and are "designers, programmers, artists, and musicians" who "work without hierarchy; horizontally." So...do with that what you will.  

    FWIW, if we're being honest, the people in this blind taste-test made by Gik don't look super impressed.

    You may like
    • Street style denim Fall's Best Jeans Look a Little Different This Year
    • aqua color trend on the spring 2026 runways of Prada, Burberry, Emporio Armani It Girls Everywhere Are Wearing Aqua Blue
    • fall 2026 color trends on the runways of kallmeyer, dior, alaia, sergio hudson, and balenciaga Introducing Fall 2026’s Most Coveted Color Trends

    But regardless of how it holds up taste-wise, the color sure would liven up a dinner party.

    Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms Conditions and Privacy Policy and are aged 16 or over.
    Diana Bruk
    Diana Bruk
    Social Links Navigation
    Viral Content Editor

    My writing has regularly appeared in The New York Times, The Paris Review, Salon, VICE, Guernica, The New York Observer, BuzzFeed, Cosmopolitan, Seventeen, Esquire, Elle, Harper’s Bazaar, and many more publications.

    I was previously the Senior News Editor at Best Life Online and the Viral Content Editor in the Newsroom of Hearst Digital Media. My portfolio consists of a vast and diverse body of work that includes personal essays, lifestyle articles, breaking news posts, and viral content. My areas of expertise, however, are Russia, sex and relationships, and mental wellness.

    Read more
    Street style denim
    Fall fashion Fall's Best Jeans Look a Little Different This Year
    By Laura Lajiness Kaupke
    collage of celebrities wearing the red-and-purple color combination trend for The A-List Edit
    Celebrity Style The Shockingly Chic Color Combo That's Taking Over the Runways and My FYP
    By Meguire Hennes
     
     
    Serena Williams attended a 2026 US Open event in the cobalt blue color trend and Nike sneakers
    Celebrity Style Serena Williams Is Still Serving Cobalt Blue Grand Slams—On and Off the Court
    By Meguire Hennes
    collage of the best celebrity color combination trends in 2026
    Celebrity Style The Unexpected Color Combinations Celebrities Can't Stop Wearing
    By Meguire Hennes
     
     
    Latest in Food cocktails
    A butler fixing plates on a banquet table at Buckingham Palace
    Royals Former Royal Chef Shares the "Biggest Misconception" About His Job
    Princess Diana wearing a Virgin Atlantic sweatshirt and bike shorts
    Royals Princess Diana's Chef Shares Her "Crazy" Pre-Gym Breakfast
     
     
    King Charles and Queen Camilla toasting with winte
    Royals King Charles and Queen Camilla Consider This Drink a "No-Go"
    King Charles wearing a tan suit and smiling
    Royals Royal Staffer Says The King Can "Control" Few Aspects of His Day-to-Day Life
     
     
    Latest in News
    Ayo Edebiri 2026 Emmys red carpet
    Celebrity Style Ayo Edebiri Sticks to Her Winning Red Carpet Formula at the Emmys
    a white woman in a gold dress with dark brown hair
    Nails Selena Gomez's 2026 Emmys Manicure Is All About a "Frosted Sunset" Finish
     
     
    US actress Zendaya presents the Outstanding Lead Actress in a Comedy Series award to US actress Jean Smart onstage during the 78th Primetime Emmy Awards at the Peacock Theatre at LA Live in Los Angeles on September 14, 2026.
    Culture We're Tracking Every Can't-Miss Moment From the 2026 Emmys
    Grace Gummer and Louisa Jacobson red carpet looks at the 2026 Emmy Awards
    Celebrity Style Meryl Streep's Daughters Make Their Mom Proud on the 2026 Emmys Red Carpet
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.